2013 Media Placements - The Abbi Agency

Black Rock MudTable Of Contents

Date Publication Title3/24/2013 Reno Gazette Journal Reno: Green Destination?

3/11/2013 The Story ExchangeShelly Egbert: Black Rock Mud Company -

Loves To Get Dirty For Her Business

3/1/2013 Nevada Business Magazine Face To Face

3/1/2013 Reno Magazine Black Rock Beauty

2/15/2013 MyGloss.com GLOSS Find: MudPot By Black Rock Mud

2/14/2013 Beauty And The Feast Product Review: MudPot Mask

2/14/2013 GalTime.com Save Room For Desert

2/12/2013 Cosmopolitan Latinas Beauty Product Of The Week: MudPot

1/1/2013 DAYSPA Magazine New Year Cheer

Your Name: Shelly Egbert

Business Name: Black Rock Mud Company

Type of Business: Health & Beauty

Business Location: United States

U.S. State: Nevada

Website www.blackrockmud.com Twitter @blackrockmud Facebook www.facebook.com/BlackRockMudCo Pinterest black rock mud co.

Reason for starting I fell into this business…literally! After many years of jumping into my family’s hot springs and feeling the cleansing and healing effects the rich, buttery mud had on my skin, I decided that this experience needed to be packaged for others to enjoy!

How do you define success? I believe that success is the feeling you get when you wake up and realize that you have made your dreams come true…and you start to laugh when you think about the journey you took to get there! Afterall, how many people do you know that get to make their living playing in the mud?

Biggest Success My biggest success was a result of overcoming some harsh criticism for trying to package our product in green, recyclable and USA made packaging instead of purchasing something less costly from China. Fortunately, I held to my standards and was presented an International Green Packaging Award, beating out multi-million dollar cosmetic companies.

What is your top challenge and how have you addressed it? My top challenge was figuring out how to take what appeared to be a negative situation and turn it into a positive one. Because our mud is produced by geological features that erupt sporadically, we have a limited and unknown volume of mud each year. To overcome this problem and ensure long-term sustainability, I developed a “wine market” approach based on a Spring and Fall harvest each year. Much like the production of fine wine, some years yield a better harvest than others. In the same way a wine grower manages his vineyard, no mud is harvested before its time. Once each “crop” is gathered in, we wait with anticipation for the next harvest. Who is your most important role model? Since I believe that a role model is someone who you aspire to be more like, then I would have to say that my role models are my seven children. They have taught me to dream big, to make play out of work, to laugh at my mistakes, to be open minded, to forgive quickly, and to love without condition. When I grow up I want to be more like them.

The illite clay is harvested from a private hot springs in

Nevada's Black Rock Desert and contains no additives --

just naturally found minerals (including calcium,

phosphorus, iron, magnesium, potassium, and zinc).

Pros: Organic, all-natural, and draws out toxins in your

skin.

Uses: A weekly “reset” to deep clean your skin and tighten

pores.

Things to consider: You will probably definitely look

scary with it on, so try not to alarm the SO’s (and if you

must, only wear it around the most non-judgmental of

friends). Also, you need at least 20-30 minute to spare for

it to set. Not for those who are constantly running around

and need those on-the-go masks. Then again, this could be

a good excuse to concoct your well-deserved me-time.

I used it after a shower and loved the super fresh skin that appeared after washing it off. I do

think with masks like these, like a great facial with extractions, you will notice a little bit of

effects of the toxins coming up to the surface so I’d use an anti-bacterial cleanser right after, and

a rich moisturizer to finish.

The 4 oz jar will probably last forever, but it will set you back $59 (available at

blackrockmud.com).

2/14/2013