Suh, June Ho [joshua]

2013-1998 Portfoliospatial/exhibition designer

+ interaction designer

Exhibition / InteractionSpatial Designer

ACADEMIC QUALIFICATIONS

2012 PhD in Space Design, under a process / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea2010 M.F.A. in Interaction Design / Domus Academy, Milan, Italy1997 M.F.A. in Interior Design / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea1995 B.F.A. in Industrial Design / Department of Industrial Design / HongIk University, Seoul, Korea

PROFESSIONAL CAREERS

2006~ 2008 Director, Design Team, Antscom co., Ltd. Seoul, Korea Planning and Managing Projects of Museums and Big Tradeshow like Motor Show2004~2003 Manager, Exhibition Design Team, Unione Communications co., Ltd. Seoul, Korea Design and Management of Tradeshow Stands and Exposition Theme Pavilion2002~2000 Manager, Design Team, J.A.Studio, Seoul, Korea Design and Management of Environment installations and Tradeshow Stands1998~1996 Designer, Design Team, Yisang Environment Design co., Ltd. Seoul, Korea Design of Environment installations and Tradeshow Stands

PROFESSIONAL MEMBERSHIP

Korea Society of Architects&Designers / Korean Institute of Interior DesignKorea Society of Basic Design & Art / HongIk Industrial Design Association

Joshua JUNE HO SUH04 March 1971, +82-10-9153-5358#903 JungWoo Bldg. Dohwa-dong, Mapo-kuSeoul, Korea(south)joshuasuh7@gmail.com

10-yearexhibition designerand space planner

interaction designer

Selected Works

2009 - 1997

10y

Public Facilitiesfor Seongnam City

2009 public designSeongnam City, Korea

PIDC, Kyungwon University

Observatory Deck for Gimpo Intn’l Airport

2008 renovation projectKorea Airport Corporation

Gimpo Intn’l Airport, Seoul, KoreaAntscom Co.Ltd

Deck is for seeing whole airport lanes,

towers and planes.

Main target is for kids under primary school.

So I use a motive, paper-airplane.

And I use many plane models in sky.

I used so many oblique lines

because I want to express a speed

and strong movement.

Honda Pavilion2007 Seoul Motor Show

Honda KoreaKintex, Seoul, Korea

Antscom Co.Ltd

This stand for Honda in 2007 Seoul Motor

Show has an area of 1,250m2 and located

between huge domestic motor companies,

Hyundae and Renaux-Samsung. The

design was planed to show its unique

identity and image, overcoming its

relatively small size. First I got a concept for

stand, ‘HUG” . It means a kind of strategy

for marketing in Korea as a Japanese car

company.

I designed a round-shape ceiling structures

covered whole booth space for enclosure

and vertical space sense. That made a

strong brand image by light and sharp

structures completely distinguished from

other stands. And it has a main logo sign

for recognizing the stand from a distance.

Caligraphs and Paintings Room

2007 renovationKyungki-Province Museum

Kyungki-Province Museum, Suwon, Korea

Antscom Co.Ltd

This is a room

for old Korean paintings and caligraphs.

For I want people to concentrate on paintings

I designed

that this space has a contrast visual e�ect

through using dark colored wallsand

many bright lights for paintings.

SsangYong Motor Pavilion2003 Busan Motor Show

SsangYong MotorBexco, Busan, Korea

Unione Communications Co.Ltd

SsangYong motor is the company of

middle standing, producing the most

luxurious sedans and SUVs. I had to �nd a

display and space composition way to

harmonize with luxurious sedans and

outdoor vehicles in a booth.

The booth had to be distinctive and unique

inspite of relatively small and handicaped

area compared with other companies'

booths.

So I designed two major plans; ceiling

structure covered whole booth space and

o�ce space for sta�. These plans could get

completely majesty and unique design for

booth, events and other programs. And the

structure of booth was minimalized for

visitors’ safety and accomodation in great

event time.

DSME Stand2004 LNG14 in Qatar

DSMEDoha, Qatar

Unione Communications Co.Ltd

This stand concept is a walls of world ship-building indutries.

DSME is one of best ship-builders in the world, specially LNG-ship.

I designed layering-walls and big graphics,

white and blue color cordinations.

World Mythology Exhibition

2003 Kyungju World Culture ExpoMain Theme Pavilion

Kyungju Expo Site, Kyungju, KoreaUnione Communications Co.Ltd

This is a main pavilion

for Kyungju World Culture Expo.

Main theme is a myth.

We want to express a korean

and unique myth.

So we planed this gate,

‘Chi-Woo-Chun-Wang’, god of defense.

Main Concept is a ‘Discovering in Myth Cave’

I designed program

and space for fantastic mythic cave tour

Coca-Cola Family Party1998 Coca-Cola Promotion

Coca-Colca KoreaHilton Hotel, Seoul, Korea

Yisang Environment Design Co.Ltd

This is a kind of promotion

project for Coca-Cola Korea.

Fanta Booth

and parts of Coke Boot are my design.

Main Concept for Fant is

a FUN plus Invitation Dance.

This project was

a very interesting and fun and big!

Stand for V companyin IDEM 2012, Singapore

with E.I.Programfor 2013 KISD

International Space Design Exhibition

Stand for V companyin AAO 2012, Hawaii

with E.I.Programfor 2013 KSBDA

International Space Design Exhibition

E.I.P.(Exhibition Identity Program)

for Vatech2012 exhibition design

for Overseas Tradeshow

Collaboration with MEDEX Inc.

E.I.P컨셉 Dynamic Innovation = Innovation + Young & DynamicE.1.3.

Dynamic Innovation

EIP Concept Theme Theme Components

제품의 아이덴티티를 구성하는 요소 부스의 아이덴티티를 구성하는 요소

VATECH Networks

Exhibition Identity

Standard Manual

Concept & Comm. Theme

테마 요소를 Design Cut 2가지로 표현

- Dynamic Innovation이라는 전시 컨셉을 가지고 전시 공간에 표현하려면, 시각화와 공간화 할수 있는 커뮤니케이션 테마가 필요하다.

- 커뮤니케이션 테마는 전시컨셉을 시각화하고 공간화하는데 보다 폭 넓은 조형언어를 제공하여 전시장의 이미지를 보다 쉽게 전달할 수 있다.

- 커뮤니케이션 테마로 이노베이션 스페이스<Innovation Space>는 바텍의 젊고 다이나믹한 기술과 의지를 펼쳐 보일 수 있는

장소이자 더 크고 도전적인 미래를 향하는 출발점의 장소성을 지닌 공간으로 표현된다.

- 이미징 윈도우<imaging windows>는 젊고 다이나믹한 바텍의 기술을 소개하는 창이자 미래와 새로운 시장을 관찰하는 조망 창이다. 이는 라운지라는

공간의 특성은 물론, 시원한 오픈감을 형성하는 공간 요소가 되며, 특히 제품의 아이덴티티를 구성하는 중요한 구성 요소가 된다.

- 돌보는 손<caring hands>는 바텍의 Caring Insight의 정신을 시각화하여 표현한 것으로 돌봄정신을 실천하는 전문가 그룹으로서 따뜻한 감성과 이성적인

전문성을 가진 사람들이 함께하는 기업의 지향가치를 더할수록 밝아지는 빛, 나눌수록 커지는 사랑의 의미를 담은 심볼의 형태를 프로그램화하였다.

역동적인 혁신성

Innovation Space

도전적인 미래를 향한 출발점으로서의 장소성

젊고 다이나믹한 혁신성의 공간적 표현

미래와 새로운 시장을 조망하는 창

Imaging Windows Caring Hands

전체 공간의 칼라톤과 회사의 로고마크 등을 인지 각 요소의 정보와 부스 내 동선 인지 흥미를 가진 제품과 관련 정보의 인지

Step 1부스의 위치를 인지하고 부스로 다가오는 단계

Step 2부스로 진입하고 전시 제품을 확인하는 단계

Step 3전시되는 제품을 시연하고 내용을 확인하는 단계

E.5.10.2 스토리텔링 레이어 위계 2

- 스토리텔링 레이어의 위치는 아래와 같이 <메인 싸인> 층위 다음으로 적용한다. 전시장의 규모에 따라 <서브 싸인> 층위가 생략될 수 있으므로 <공간

층위 레이어>를 기준으로 디자이너와 상의하여 결정한다.

- 아래와 같은 대규모의 전시공간의 경우 스토리텔링 레이어를 보다 강조할 수 있는 경우에는 이미지나 슬로건이 이중으로 반복되지 않도록 <공간

구성 레이어>를 기준으로 디자이너와 상의하여 결정한다.

VATECH Exhibition IdentityStandard ManualVisual GraphicStorytelling Layer Hierarchy #2

Layer Hierarchy #2

ground

500

1000

1500

2000

2500

3000

E.4.5.1. Display주요제품 디스플레이 방식

- 주요제품 디스플레이 방식 설명VATECH Exhibition IdentityStandard ManualSpatial HierarchyDisplay

Dynamic Innovation

20 부스

Case 1 Case 2 Case 3

6 부스

디자인컷

젊고 다이나믹한 사선과상승감에서 오는 혁신성을 표현

간결하고 정직한 직선과 직각의신뢰감을 느끼게 하는 디자인

편안하게 감싸는 듯 곡선을 이용해돌봄의 정신을 공간으로 표현

전시부스의 디자인 시안 컨셉 (case. 1,2,3)

VATECH Exhibition Identity

Standard Manual

Design Case

E.3.1.2.- 앞서 제시했던 디자인 컷을 이용하여 다음과 같은 부스 디자인의 시안들을 제시한다.

- 제시한 디자인 시안은 E.I.P. 프로그램을 적용한 예로서 20부스와 6부스 규모, 그리고 직선과 곡선 등을 이용하여 다양하게 표현하였다.

20부스 적용디자인(안) #2

VATECH Exhibition Identity

Standard Manual

Design Case #2:

20 booth

E.3.3.1.

3D letter cut

국내 및 일본 : Roll paper finished 유럽 및 동남아 : Painted finished북미 : Fablic finished with still frame

P-tile finished

glossy spray paint finishedMulty channel TV

caring hands

imaging windows

20부스 적용디자인(안) #2 - 세부설명

VATECH Exhibition Identity

Standard Manual

Design Case #2:

20 booth

E.3.3.1.

SM/SM Individuationfor 2012 KSBDA-San Jose State Univ

Invitation International Exhibition Artwork

2012 July, San Jose

Spatial Orientation and Intentional System #1

for Exhibition ‘Habitat by 8 Creators’ Artwork

2011 May, Seoul, BE-Gallery

Spatial Orientation and Intentional System #2

for 2011 KISDInternational Space Design Exhibition

Artwork2011 October, Seoul

Ocean Culture Exhibition Designfor Pavilion, 2012 Yesu Expo

Artwork2010 May, Seoul

City Culture Exhibition Designfor Pavilion, 2012 Yesu Expo

Artwork2010 May, Seoul

‘PEAR’ Lightfor customizing lights

Team-WorkshopProject Leader : Stefano Cardini

2009 Domus Academy, Italy

PEAR is scalable, interactive light project focused on

improving the character of public light and the urban

environment throughout Milan. The project asks the

community to capture light that expresses not only

aesthetic preferences, but also places or experiences in

Milan. Light is captured with PEAR lights distributed via

vending machines for a nominal fee which is a donation

to an initiative for improving Milan’s public spaces: e.g.

cleaning gra�ti from playgrounds, providing bags for

dog waste. The PEAR lights attach to modular mounts

which negotiate interactions between lights and share

solar and kinetic energy collected via attachments. The

mounts allow diverse installations at public, semi-public,

and private scales and help �nance the project through

sale to individuals.

V-Farm Interactive Strategy for Retail Shop

Team-WorkshopProject Leader : Chiara Diana2009 Domus Academy, Italy

Manage Harvest

cashier

buying

Green Products

Create a new tree

V- Farm in Supermarket

use green card

Share

Get real fruit

It is our desire in this project to reinvent the shopping

experience in retail spaces providing new meaningful

services through visual interaction. The retail experience

cycle is based on three steps: attraction, engagement

and extension. The purpose of this project is to enhance

the extension phase, with a special focus on rewarding

customer loyalty to establish durable relationships.

The system reproduces a virtual farm in which customers

can cultivate, share and harvest their own seedlings.

After harvesting customers can exchange their virtual

fruits for real products. In store interaction is based on

touch screens placed at accessible positions in the retail

space. Remote access is provided through a web site and

an application for mobile phones.

v-farm

greencard

shopshelves

touchscreen

v-farmlounge

website

homeo�ce

mobileapps

on themove

v-farm lounge

touch screens touch screenv-farm kiosk

mobile devices

web site

server

green card

Loupe Table Digilogue Interactive Loupe Table

for Museum Team-Workshop

Project Leader : Massimo Banzi2009 Domus Academy, Italy

The idea of this solution is started from the behavior

of people who are watching detailed things on

picture of slide by using the Loupe. This system is a

kind of visual & audio information searching solution

which people can navigate the detailed multimedia

information. Basically, this system consists of two

elements, the one is a physical table with many

slides and the other thing is a kind of display product

that is looking like a loupe (magnifying glass). After

moving the Loupe to the position of one slide and

move down it close to the slide, people can watch

more detailed visual & audio information through

the Lupe. Also LED lights that are on the bottom of

the table can be triggered by the position of Loupe.

white acrylic plate

slide mounts(60ea)700 x 420

arm(from lamp)

printout film(or paper)700 x 420

magnet sensors (24ea)

FL (4ea)

holes for sensors800 x 520

holes for wires of sensors

rotater (knob)

7’ monitor

magnetinfrared ranger

hole for wires of FLs

holes for ventilation(heat)

dummy board

extensionsfor computer and FLs

Arduino

table(MDF wood)700 x 420 x 800(h)

USB

computer

light box(MDF wood)800 x 520 x 50(h)

indicator

control ring

socket for appliance plug

35

155

54050

control ring part communication ringsmart plug

eKnob Knob for Saving Your Energy

Individual Work for GraduationProject Leader : Domenico Pisaturo, Rodrigo Tores

2009 Domus Academy, Italy

This is the small controller with knob that can help

you to save your energy through scheduling the

time to use electric appliances plugged all outlets in

your place. Like water tap, you can use knob control-

ler to schedule the time of all kind of electrics. You

can rotate the knob to select some menu and just

click to con�rm speci�c function.

‘eKnob’ has simple interaction modality, rotating and

click, and it has a traditional interface, knob. Most

users have experienced ‘knob control’ with the radio

or TV. Knob is very familiar to users, from young and

to old people. So simple. However it works by the

neural network technology, it called AI, and on the

grid for communication.

CentralUnit

Smart PlugAppliances

learning stageon the grid

control & feedback stageon the grid

interactive communication stage

information ofamount / schedule

/ comparison / credit

alert

patterns suggestion

adjust patterns

contribution(sharing)

manage credit(distribution, etc.)

scheudulling

control product

consumptionpatterns

alert

information of amount / connections /

lear

ning

pat

tern

s

OUTLETin every-places

link with outlet

connections with each other units

self-learning user’s behaviour pattern

interactive interface for control the unit

principles of neuron units as metaphor

neural network for self-learning

analog and digital interaction modality

scalability (web sync)

CONTROLLER UNIT1) schedulling for using energy2) connecting with grid-community3) sharing energy through (1), (2)

smart plug

every-outletsin each place

connectionsin small community

contributions savingsfor public

CentralUnit

smart plugs & Central Unit

neurons and net control the time contributionpatterns of consumptionsmart plug

communications in small community Systems and Structures for big societylike neurons and their network

BackBoneUnit

Adjust Consumption Pattern

SettingBUNCH OF OUTLETS

interactivecommunication

communicationbetween

smart plugs and c-unit

smart plug + outlet + appliancefor start to learn patterns

activate

patterns/schedulling

appliancecontrol

information

networkconnections

CentralUnit

Getting Recommendation

Getting Information

LEARNINGPATTERN

smart plugfor appliances

direct

communica

tion

Adjust Pattern

Home

smart plug + outlet + appliancefor start to learn patterns

activate

guide screen

control knob

base panel

base

outlet

rotate and clickto check the information

Kitchencharger#1

MENU

Josh’sKitchen7 plugs

menu info

Plug-S

et

Rec

omm

end Adjust Inform

ation Preference

Menu

Josh’sSweet Home

menu info

rotate and clickto select the place

GettingInformation

Check &Adjust Pattern

Adjust Pattern

Home

Home

Setting

GettingRecommendation

amou

nt(k

w)

1250

time (

min.)

number of plugsenergy saving

Adjust Pattern

Home

autodetecting

auto-detectingdetecting

new smart plug check the result of detecting

12

12

6 6

9

93

3 STAR

T

12

126 6

9

93

3 STAR

T

12

12

6 6

9

93

3

END

12

12

6 6

9

93

3

END

12

12

6 6

9

93

3

12

12

6 6

9

93

3

ready to adjustrotate guideto start point

4recommends

ready

4recommends

ready kitchenoven #1

AP

PLY

A

DJUST IGNORE LATER INFORMATION

kitchenoven #1

click to checkreport the recommend ready

TIME245 min.

status

last monthvs

this month

comparison send report

selectfor adjust

setstart time

setstart time

setend time

setend time

ok?next

12

12

6 6

9

93

3

selectfor adjust

Lamp T.V.

browsing

T.V.

browsing

learningpattern

start

Information

Stat

us

Com

paris

on Sharing Report Preference

amount

NEWSMART PLUGbedroom #9

Lamp

choose applianceto start

rotate to select checkthe recommendation

rotate guideto end point

click to con�rmclick to adjust click for continuingor double click for home

click to con�rm

select to do next

start to learn patternbrowsing appsif do not match

just sent reportto your email

select and double-click object to input text

M

select letterby rotating knob and click

Thank YouAll picture’s copyright to Suh, June Ho