2013 social media in higher education survey results
DESCRIPTION
The major findings from the 2013 Social Media Higher Education Survey jointly conducted by Pearson Learning Solutions & The Babson Survey Research Group.TRANSCRIPT
Social Media in US Higher Education
2013: Survey and Case Studies
Survey:
Hester Tinti-Kane, VP, Marketing and Social Media Strategy
Jeff Seaman, Co-Director, Babson Survey Research Group
How Today’s Higher Education Faculty Use Social Media 2
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Goal: Deeper look at faculty use of social media
Fourth annual report – examining year-to-year changes in unique types of usage for this specific population.
•Representative national sample of teaching faculty: N = 7,969
•Historical data: How are college faculty using social media? Which social media do faculty use for personal communication? Professional use? For teaching?
•New for 2013: What value do faculty see in virtual communities? How are faculty using social media for assignments?
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History of the Research
TYPES OF SOCIAL MEDIA USE
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Personal Use
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Majority of Faculty Now Use Social Media Professionally
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Use of Social Media in Teaching is Growing
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PERSONAL USE
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Use of All Sites is Growing
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Younger Faculty Continue in the Lead
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PROFESSIONAL USE
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Growth in Professional Use is Across All Sites
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Older Faculty are Catching Up
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Growth Across All Disciplines
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Many Faculty Participate in Virtual Communities
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USE IN TEACHING (Not yet!)
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Technology and the Teaching and Learning Environment
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Technological Promise
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Technological Concerns
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Communications
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USE IN TEACHING
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Greater Teaching Use of All Sites
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First Time: Youngest Faculty Not in the Lead
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Discipline “Catch Up”
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Social Media for Individual Assignments
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Social Media for Group Assignments
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Integrity and Privacy Remain Concerns
Privacy Issues
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Social Media Case StudiesStudy Team
• Hester Tinti-Kane, Project Lead
• Krista Jackman and Gillian Seely, Case Study Writers
• Deborah Forrester, Market Research
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Social Media Case StudiesObjective
• To identify faculty members whose use of social tools in the teaching and learning process in higher education will provide rich case studies for digital publication and conference presentations.
• Case studies outlined:
– How the faculty member is using social tools
– The rationale for that particular use of social tools
– How the faculty member has addressed typical concerns surrounding the use of social tools
– Metrics of success, if available
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Social Media Case StudiesImplications of the research
• Faculty were chosen to highlight the use of social media to achieve one or more of the following goals, which represent opportunities to shape a continuing series of case studies:
– Promote experiential learning/authentic learning
– Extend learning outside of class
– Support the development of social presence and a personal brand; teach appropriate use of 21st century digital literacy in the workplace
– Foster collaborative study
– Foster rich discussion: student to teacher, student to student, peer questioning, reflection, especially in online/blended courses and large classes
– Support differentiation by focusing on individual identity development
– Support academic goals: write clearly and concisely; build information literacy and research skills