201311105 iday2013 kaiku final2 - uk - emmi corporate · 2015-06-10 · 04.11.2013 8 chile:...

04.11.2013

1

Expansion: Conquering growth markets

Emmi Investor DayXabier Aristi, CEO Kaiku Corporación Alimentaria

Emmen, 5 November 2013

General overview

Spain

Chile

Tunisia

Conclusions

04.11.2013

2

Our origins

60 years of history

Emmi Investor Day, 5 November 2013, Xabier Aristi Page 3

Basics Regional

100%

2000Turning point

New vision

Industrial

Innovation National / InternationalMarket

Strong market orientation on an international level


04.11.2013

3

Net sales development (in EUR million)

Steady growth supported by international expansion

Sales, Kaiku GroupIn EUR million


231 242263

346

2009 2010 2011 2012

Chile, Pitrufquen2000

Chile, Loncoche2007

Túnez, Mahdia2011

Spain, Pamplona1975

Production infrastructure

Most important production sites

Page 6Emmi Investor Day, 5 November 2013, Xabier Aristi

04.11.2013

4

Milk market trends

Growth in consumption of dairy products

Above-average growth potential in emerging countries


Source: OECD-FAO Agricultural Outlook 2011-2020© OECD/FAO 2011

020406080

100

Traditional Retail

0

10

20

30

Mercadona Carrefour DIA Eroski

Spain

Chile

Tunisia

0

10

20

30

40

Walmart Cencosud SMU Falabella

Market overview 2013

Modern retailers market sharesPlayers beside Kaiku

46,1 million

16,5 million

10,7 million


(Shops) (Supermarkets)

Modern retailers market shares

Modern Retail vs Traditional

04.11.2013

5

General overview

Spain

Chile

Tunisia

Conclusions

Innovation 36%

Branded regional

milk32%

Yogurt & derivs18%

Others14%

Kaiku Spain: key facts

• EUR 168 million net sales in 2012• Strong focus on innovation and brand

concepts• No. 1 for branded regional milk in

Northern Spain• No. 1 for branded chilled coffee drinks and

for lactose free dairy products in Spain

Product portfolio

Strong position in Northern Spain


04.11.2013

6

2009 2010 2011 2012

2009 2010 2011 2012

2009 2010 2011 2012

• Kaiku is the leading regional brand• Trend towards local milk• Kaiku in the heart of the Basques

• Growing market• Kaiku is the leading brand• New channels to be opened up

• Growing market• Kaiku is the leading brand• Trend towards light/healthy food

Promising segments despite challenging market environment

Strengthen no. 1 position for Caffè Latte, lactose-free and regional branded milk

2% 3%

72%

53%

92%43%

17%17%

4%1%

0,1%-5%

*** high potential ** fair potentialFigures: value increase in %


Development of Kaiku compared to the market

The development of Kaiku in Spain is clearly above the market average


Data: IRI Spain. Dairy market evolution in euros 2009-2012,sales growth rates compared to previous years

-8

-6

-4

-2

0

2

4

6

8

Dairy brands Kaiku

-2.1

5.1

0.2

2.9

-0.7

-5.5

%

04.11.2013

7

Measures in Spain

1

2

3

Strengthen added-value concepts which are more robust in the current environment

Develop a platform of innovative concepts

Strengthen regional leadership

Expand convenience market

Introduce operational excellence initiatives and exploit synergies with Emmi

4

5

Focus on added-value concepts, manage costs carefully


General overview

Spain

Chile

Tunisia

Conclusions

04.11.2013

8

Chile: macroeconomic key data

Population 16.5 millionPopulation growth approx. 1 %GDP USD 268.413 mnAnnual GDP growth 5.6 %GDP per capita USD 15,416 Inflation 1.5 %

Stable environment, growing middle class segment


2001 201320112003 20092002

Surlat: our brand in Chile

§ EUR 94 million net sales§ 150 million litres of milk processed§ 650 employees

2004

§ Complete dairy range§ Good innovation platform § Trusted partner for the retailers§ Producers incorporated in the value chain

Dynamic development towards added value products


04.11.2013

9

35%

25%

24%

11%5%

Chile: a promising market

Milk Flavoured drinks Probiotics CholesterolLactose-free Cheese

*** high potential ** fair potential


2009 2010 2011 2012

Processing of milkData: ODEPA (2012)

3%16%

82%

21%Volume increase of net sales, compared to previous year

Surlat (Lactosa free video)


04.11.2013

10

Measures in Chile

1

2

Maintain a solid platform of basic dairy products

Introduce operational excellence initiatives

Progressive implementation of innovative added-value products

Develop new distribution channels

3

4


General overview

Spain

Chile

Tunisia

Conclusions

04.11.2013

11

Tunisia: macroeconomic key data

Population 10.7 millionAnnual population growth 1.30 %GDP EUR 35,522 mnAnnual GDP growth 3.60 %GDP per capita EUR 3.220 /pers.Inflation 5.6 %

Small country with a high affinity for sweet products


1998 201320122007 201120102000

§ EUR 85 million net sales§ 110 million litres of milk processed§ 578 employees

§ Well-established brand§ Modern and passionate image§ Appreciated for its professionalism and

high quality§ Well-trained and effective team

Vitalait: our brand in Tunisia

Dynamic development into an appreciated brand


04.11.2013

12

Danone62%

Vitalait20%

Other18%

2009 2010 2011 2012

The potential of Vitalait

34%14%

16%14%Volume increase of net sales,

compared to previous year

Steady growth, solid no. 2 position


Dairy market shareData: Nielsen 2012

Branded milk Flavoured drinks Desserts, Petit Lait and WellbeingYogurt

Kefir

Vitalait (Bifi video )


04.11.2013

13

1

2

Further optimise product portfolio from basic milk towards more added value products.

Introduce new product range: desserts, additional variety of yogurts.

Strengthen the relationship with the farmers to secure sourcing.

Increase distribution density, develop new geographic areas.

3

Measures in Tunisia

4


General overview

Spain

Chile

Tunisia

Conclusions

04.11.2013

14

Summary

§ Kaiku is accelerating the internationalisationof the company

§ Focus on emerging markets with above-average growth potential

§ Solid number 2 positions; leader in severalgrowing, strategically important categories

§ Expansion of the product portfolio towardsmore added-value products is on its way


201311105 iday2013 kaiku final2 - uk - emmi corporate · 2015-06-10 · 04.11.2013 8 chile:...

Documents