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Page 1: 2014 CandE Slides DCHRA

CandidateExperience

TalentBoard 2013 Copyright ©Gerry Crispin, sphr

Page 2: 2014 CandE Slides DCHRA

Source: CareerXroads Candidate Experience monograph, March, 2011

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What makes a person a Candidate?

A.) Anyone who can possibly do the job.

B.) Anyone who expresses interest in a specific opportunity.

C.) Anyone qualified, and considered.

D.) The ‘Finalists’ we interview.

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Re-apply; Refer;Buy; Convert; Influence

Retain; Perform

Candidate Experience

Why do we even care?

How did I learn about you?, What prompted me to Apply?, How was I prepped at each stage?

How were expectations set at each stage?How were the results of each stage communicated?

Was I able to compete fairly?Did you ask my opinion?

Did you listen?

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by the Numbers

2013

138

92

64

46,000Candidates completed

surveys!

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May

July

OctTheCandEs.org

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- 50% Large i.e. Fortune 500

- 25% Technology; 20% Retail; 10% Financial

- 96% US; 4% Canadian

- 20% Hire < 100; 10% Hire > 10,000

- 31% < 10 Recruiters; 13% > 200 Recruiters

- 85 Prospects applied for each position

- 50% of those applying were unqualified

Employers

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- 80% Were Not Hired.

- 10,000+ had a bad experience.

- 20,000+ had a good experience.

- Gender was equally divided

- Hourly-36.8%; Entry-14.7%; Exp-30.2%; Supv/Mgr-13.9%; Exec-2.0%

- Millennial, 28.0%; Gen X, 39.0% Boomer, 28.0%

Candidates

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+ Candidate Experience

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Interview Prep

Transparency

pipeline

2-Way Interaction

Contacts

Training

Under Armour

Genentech

Lockheed Martin

Intel

EnterpriseIntuit Adidas

Feedback

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Candidate: (gender, age, job applied, how far they got, initial connection, attitude, behavior, etc.)Selected/Not Selected/Withdrew

- Researching- Appying- Interviewing- Not Selected- Onboarding

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Attracting

AFFINITY: 60% of candidates

believe they have a

‘relationship’ BEFOREApplying

COMMUNICATION: the more aligned to candidates’

preferences the more +: CareerSite, LinkedIn, Facebook, Twitter. Job Boards not in danger

of dying. Mobile essential.

CONTENT: 80% of Candidates are aware of

and find Job Descriptions useful

But candidates #1 Q is still avoided.

RESEARCH:40% of Candidates

needed to research 1-2 hours before applying.

17% more than 5.

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Fewer than ½ of the candidates knew the firm they applied to had an Employee Referral Program

3 ERP candidates/opening

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TIME:1/3 needed 16-30

minutes1/3 needed 31-60

minutes

POSITIVE EXPERIENCE:97% were satisfied

(31% extremely satisfied) they fully presented their SKE

NEGATIVE EXPERIENCE:35% were dis-satisfied

(9% extremely dis-satisfied) that they were

able to fully present their SKE

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NEGATIVE EXPERIENCE:54% were dis-satisfied (26% extremely dis-

satisfied) that they were able to fully present

their SKE

POSITIVE EXPERIENCE:97% were satisfied

(46% extremely satisfied) they fully presented their SKE

60% had 1 or 2 interviews

2/3 were phone interviewed5% video interviews

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55% Anonymous

email

25%Recruiter

email

10%Were called

ONLY 6% failed to get

some response

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“How Likely are you to APPLY AGAIN?”

“Extremely Likely”

5.7%

“Definitely Not”

“Extremely Likely”

“Definitely Not”

24.7%

62.0%

0.6%

+ -

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-

“I…will increase my purchasing power.”

38.8%

30.8%

+customer

“I…will take myPurchasing power somewhere else.”

“How Likely are you to change your status as a CUSTOMER?”

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Page 18: 2014 CandE Slides DCHRA

“How Likely are you to REFER someone in the future?”

+ -I would actively encourage

others to apply

I would actively discourage others from applying

I would actively encourage others to apply

I would actively discourage others from applying

61.5%

0.5%

5.8%

27.0%

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“How Likely are you to SHARE with your Inner Circle?”

-82.3% 65.4%

+

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“How Likely are you to SHARE your experience publicly?”

-50.4% 32.0%

+

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Page 21: 2014 CandE Slides DCHRA

#1 – Build a Business Case.

#2 – Ask EVERY Candidate if they are satisfied they’ve shared fully their skills, knowledge and experience.

#3 – Seek Feedback. Especially if you aren’t going to give it.

#4 – Set Expectations. Publish them on the career site

#5 – Walk in their shoes.

Page 22: 2014 CandE Slides DCHRA

http://bit.ly/2013CandE_Report

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@GerryCrispin/in/GerryCrispin

Good Hunting!

http://www.theCandEs.org