2014 customer loyalty asean conference: hans roxas chua
DESCRIPTION
Hans Roxas Chua presents an intriguing new framework to help illustrate how digital competencies can help accelerate and transform CRM and loyalty programs. Hans is the Director of the International Institute of Digital Marketing. He first began in 2003 as Director of the Java Wireless Competency Center at Ateneo de Manila University, which he still leads today. In 2006, he also founded BlueBlade Technologies, an enterprise that acts as a profit-seeking lab for innovations from Academe.TRANSCRIPT
- 1. Digital Competencies
2. 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DigitalMedia MobileMarketingTargetingProductDevtSalesSuperiorExperienceRetentionWin-back 5. www.imadigitalmarketer.com+63928 5065382Content MarketingSocial Media PolicySocial Media AnalyticsOnline Community MgtDigital Media PlanningRetargetingReal Time BiddingPay Per ClickApp MarketingLocation MktgMobile Video, SocialVoice and SMS MktgResearch: Forums,Marketplaces, ReviewSites, Surveys, etc;Utlizing Social ListeningPaid media surveysResearch via apps:Review apps, Locationbased apps with usergenerated contentLead generation, Social-commerce,Social driveto physical storecampaignsDrive to ecommercesite campaigns, AffiliateprogramsEcommerce Apps,Branded Mobile Apps,Mobile couponsSocial media customercare and support,Creating new featuresand benefitsMobile customer facingapps/sites, Mobilemessaging/alertsSocial Media CrisisManagement, CustomerComplaint Handling,Social Listening ToolsRe-marketing/Re-targeting,Being therewhen they search (SEM)Mobile rewards, Mobileloyalty appSocial MediaPaid 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usergenerated contentLead generation, Social-commerce,Social driveto physical storecampaignsDrive to ecommercesite campaigns, AffiliateprogramsEcommerce Apps,Branded Mobile Apps,Mobile couponsSocial media customercare and support,Creating new featuresand benefitsMobile customer facingapps/sites, Mobilemessaging/alertsSocial Media CrisisManagement, CustomerComplaint Handling,Social Listening ToolsRe-marketing/Re-targeting,Being therewhen they search (SEM)Mobile rewards, Mobileloyalty appSocial MediaPaid DigitalMedia MobileMarketingTargetingProductDevtSalesSuperiorExperienceRetentionWin-back 15. Social Media Can Do More to Retain Customerswww.imadigitalmarketer.com+63928 5065382 16. 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