2014 Global Crowdsourcing Pulsecheck

Sean Moffitt, Managing Director, Wikibrands

@seanmoffitt @wikibrands @crowdweek #cswbrussels

19th world rank 20th world rank

We have Three Reasons, What’s Yours?

CSW in Europe = Crowdsourcing Karma?

54% Europeans willing to rent TO others

44% Europeans willing to lease FROM others

A European “Crowd Sharing” Tipping Point?

Source: 2014 Nielsen Global Sharing Economy Study

A Time for Crowding is Now!

THE ECONOMYnow demands it

THE CROWDnow accepts it

THE TECHNOLOGYnow facilitates it

The Most Disruptive

The Most Potential

The Most Citizen-Engaged

The Most Game

Changing

Sept, 2012 Kickstarter Results March, 2014 Purchase

The Tastiest Mainstream

The Most Common

Sense

The Most Poignant

Where are you on the crowd continuum?

“It Makes

Money”

“It Creates a BetterWorld”

“It Produces

BetterResults”

“Crowdfunding” - #1 in Europe

No Matter Where You Are…

Is crowdsourcing a sustainable thing? Google confirms the “crowd” has room to grow

Source: Google Search Trending

“Substantially more than current growth”

“More than current growth”

“Same as current growth”

“Less than current growth”

What do you expect growth wise in the “crowd economy” for 2014 and 2015?

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Why are we attracted to the “crowd” movement?

#1 We love crowds’ disruption possibilities

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

#2 Crowds connects people with purpose

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

#3 Crowds keeps us on the leading edge

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

What do we call this “crowd thing”?

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Is the “crowd economy” warring with social media?

77th 61st19th

The Crowd Universe The Social Universe

Alternate Business Model Media

Business/Cause Motive Larger Set of Purposes

Innovation Connection

Monetary Outcome Engagement Outcome

What is driving our optimism?

The big 6 “Meta” Crowd Trends

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Crowd Change Factor #1 -The rise of entrepreneurial startup culture

60% of millennials consider themselves entrepreneurs

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Crowd Change Factor #2 – Growth of free

agents/freelancing/independent contracting

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Crowd Change Factor #3 - Expanded global marketplaces and

scaleSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Biggest Crowd Growth Sub-Segments

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Biggest Industries Disrupted by the Crowd

(next 3 years)

* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Leading and Managing the Crowd

Why Crowdsource?

Top Objectives for Launching a Crowd Venture

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

What are the top 7 ingredients of….

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

2. Triggers, Incentives and Motivations– Kiva

3. Great Product, Step Change Innovation

Top Impasses for Leading a Successful Crowd Initiative

#1 Legal & Regulatory HurdlesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

#2 Time for Staff to Manage It

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

#3 Organizational silos/adoption issuesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Crowdsourcing : Storm Clouds Ahead?

#1 Intellectual Property Rights/Plagiarism

#2 Weaker Participant Commitment

#3 Regulatory Prevents Expansion

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Strongly Agree/Agree

Strongly Disagree/Disagree

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

Key Takeaways

The world is a blur and the time for crowdsourcing is now – economy/technology and culture line up

Crowdsourcing is growing up and maturing – less risk and no longer a play thing

Best crowd practices are starting to develop – crowds we are creating impact in business, causes and government

Someone has to lead the crowds, will it be you?

I. Find survey at:

www.crowdsourcingweek.com

@SeanMoffitt @wikibrands#cswbrussels #survey

II. Full 2014 Global Crowdsourcing Paper thought paper:

July’14

“There is a need for a centralized forum for sharing learnings and best

practices of crowdsourcing.”

“77% Strongly Agree/Agree”