2014 - mobile marketing strategy
DESCRIPTION
As we’ve observed in previous posts, the time is right for small businesses to go mobile in 2014. Given the amount of traffic on the mobile web, if mobile isn’t considered a necessity in your niche today, it soon will be. And statistics and polls show that mobile activity continues to increase in almost every area – app downloads, usage, mobile web browsing, mobile purchasing, QR code scans – so the mobile first world is fast-becoming a reality. MOBe (Mobile Optimization & Better Experience) is here for your business! There are, however, some that are still not convinced, so here are a few more great reasons to go mobile in 2014! You’ll miss out on leads if you don’t. When it comes to mobile search, about 40% of users will head to a competitor’s site if they can’t find you on the mobile web. “No problem!” you say, “I’ve got a website, and modern smartphones can browse the web and display pages with no problem!” Except there is a problem – mobile optimization is a must. In fact, a majority of users won’t recommend a business after a bad mobile experience. And a non-mobile-optimized site almost always leads to a bad experience on the little screen. This means that when you don’t have a mobile-optimized site, you’re missing out on leads. Why cut off a portion of your target market unnecessarily? Unfortunately, your image will suffer without mobile. This is becoming more and more prevalent – for a lot of users, if a business doesn’t have an app and mobile website, it seems not only like they’re “not with it,” but also like they don’t take customer satisfaction seriously. Successful businesses often look for as many avenues as possible to connect with and engage customers. Currently, people are spending hours and hours on their mobile devices, and so mobile is a natural fit for businesses looking to meet their market where they are. More mobile = more revenue Mobile websites and apps present a wealth of opportunities to generate revenue. Mobile ordering, push notifications with new offers, and even a simple address lookup function all can lead to more business for your company. Essentially, the more opportunities to connect with a user you have, the more opportunities to generate revenue you have, and nothing connects like mobile right now. It’s easy! Going mobile is not hard. You don’t have to hire a digital wizard and shell out big bucks. With 529 Mobile, you can have a mobile optimized business up and running for as low as $19/month. And you don’t have to be tech savvy – our platform walks you through everything in a simple step-by-step fashion. Do you want more customer Exposure? Do you want more customer Engagement? Do you want mobile made Easy? Contact us today to get started.TRANSCRIPT
529 Mobile Solutions (529 Mobile) is a full-service mobile marketing
company dedicated to meeting and exceeding the expectations of
our clients. Our team has been providing enterprise based solutions
to entrepreneurs, businesses and communities both domestically and
internationally for over 10 years. 529 Mobile is a veteran and women
owned small business. We are focused on providing operational
mobile solutions to businesses in order to give them an edge in the
fast growing mobile market.
WWW.529MOBILE.COM // 216.282.4APP (4277)
MOBe // MOBILE APPS // MOBILE MEDIA // MOBILE WEBSITES // VIRTUAL TOURS
MOBILE APPS
WITH OUR MOBILE APP DASHBOARD
CLIENTS CAN MANAGE AND CONTROL
MARKETING ACTIVITIES THAT ARE CRITICAL
TO THEIR REVENUE GROWTH MODEL.
Our mobile apps are created based on your business needs. With our in-house development team, 529 Mobile can provide enterprise level native application development. Whether you want to sell an app to a client or get one for your own company, call us today with the full scope of what you are trying to accomplish and we will consult with you to put together an app that you can monetize!
We offer dynamic features to be integrated within your app and to drive customers to your business ...
Visit www.529Mobile.com for a full list of features.
+ Robust Analytics+ Unlimited Push Notes + Loyalty Programs
+ MOBe Code Scanner+ Sync Social Media+ Engaging Multimedia
+ 3rd Party Integrations+ Mobile Shopping Carts+ And much more ...
WHY DOES MY BUSINESS NEED A MOBILE MARKETING PLAN?
Saw an increase in new business activity due to their mobile marketing efforts.
Somewhat or strongly agreed that “Mobile Marketing is key to my small business growth in the next 5 years”.
HOW IT WORKS
MOBe
A MARKETING SOLUTION THAT GIVES YOU AND
YOUR CUSTOMERS THE EASY WAY TO USE A
RICH SUITE OF RECOGNITION TECHNOLOGIES,
FROM QR CODES AND BEYOND.
SCAN THE CODE TO
EXPLORE MOBe
529 Mobile is pleased to present MOBe, built with emerging businesses in mind. MOBe is a physical code that will allow you to deliver dynamic content to your “smart” mobile clients.
MOBe can provide a new and exciting way for citizens & consumers to interact with you, your brand, your community and your products. Using a MOBe Code (QR Codes) in promotional activities can help widen your promotional campaign’s reach, streamline processes for entry and fulfillment, and reduce or eliminate some printing costs.
MOBe technology helps make it easy for people to access and enjoy mobile content anywhere, at any time. When customers scan one of your MOBe Codes by using the camera on their smartphone, it links them to the digital experience you have designed.
WHAT ARE THE BENEFITS OF MOBe?
MOBe provides an end-to-end solution, with the following components: + MOBe provides a unique QR Code, short-link for social media, and a mini-mobile website for your business. + Regular QR Codes only direct you to one link and get outdated quickly. MOBe Codes provide multiple links and actions and will NEVER get outdated. Our cloud-based system allows us to update and add content to your MOBe when necessary. + Any web-enabled service can be embedded in your MOBe; social media, videos, forms, and much more. + A MOBe code can be scanned with ANY QR Code scanner. + The MyMOBe app. Free to download for your iPhone, iPad or Android device. + Organizations and individuals can easily generate several reports to track the scan rates for each MOBe.
MOBe FEATURES
1. Map & Directions2. Click-to-Call, Click-to-Chat or Text, Click-to-Email3. Content & Multimedia Integration, YouTube and 360 Virtual Tour Integration, Social Media Integration, 3rd Party Integration4. Short Link for Social Media, Custom QR Code5. Mobile Optimization for all “Smart” Devices6. Unlimited Scans with Robust Analytics.
All for ONLY $19/m (Billed Annually)
1. Embed 2. Connect 3. Deliver
CONTENT MANAGEMENT
CONTACTUS TODAY!
OUR 52-WEEK CONTENT MOBILE
MEDIA ROADMAP AND MANAGEMENT
SERVICE PROVIDES INFORMATION,
TECHNOLOGY & COMMUNICATION NEEDED
FOR THE CREATION OF A SUCCESSFUL
MARKETING STRATEGY
WWW.529MOBILE.COM // 216.282.4APP (4277)
MIKE FICZNERPresident
c. 330.805.0353e. [email protected]
1st & 2nd QUARTER
3rd & 4thQUARTER
MOBILE POINTOur App technology allows our clients to get mobile, take control and
grow social with customized App solution for their business.
SOCIAL POINTOur social media team will create for you a successful social presence in
your community across every major social channel.
COMMUNITY POINTOur Whole Community Approach is a means by which small businesses
and residents can connect through mobile applications.
OUR C2 FORMULADEVELOPING A COMMUNITY CONNECTION (C2)
Our 52-Week Community Content Mobile Media Roadmap and management service provides the following information, technology & communication needed for the creation of your Community Content Mobile Media Roadmap and SOPs (Standard Operating Procedures):
Information TechnologyCreation of the Community Content Mobile Media Roadmap SOP and the setup of the community content profile and media channels. 1. Organized 52-Week spreadsheet with 3-5 mobile media content tactics. 2. Mobile App, Video and Virtual Tour management SOP and strategies. 3. SEO (search engine optimization) management SOP with outside blogs, websites and Apps. 4. Social Media Management SOP to ensure blog, website and apps are connected to social media networks (i.e. Twitter, Facebook, LinkedIn, YouTube, Slideshare, etc.)
CommunicationManage & facilitate content creation and calendar of event tracking and messaging over all mobile/social media channels (Including Weekly, Monthly, Quarterly, Yearly Content Marketing meetings to include open office hours.)