The Fan Factor 2014  NASPL  Professional  Development  Seminar   @CreatingWOW  

#fanfactor  

“Engaged fans stop to hear your

message no matter how busy

they are!”

@CreatingWOW    #fanfactor  

DNA of Sports Fans •  Identity  •  Self-­‐Esteem  •  Escapism  •  State  Change  •  Sense  of  Belonging  

@CreatingWOW    #fanfactor  

Identity

escapism

Content strategy

Content Strategy

Communications

Marketing

Sales

Customer Service

Social

@CreatingWOW    #fanfactor  

Communications •  Education  •  Public  Relations  •  Announcements  

Communications •  Education  •  Public  Relations  •  Announcements  

marketing •  Promote  Game  •  Launch  Game  •  Promotion  •  Special  Event  

Customer Service

Social •  Light  •  Fun  •  Users  •  Engage  

Social Sites Are Channels

Fun weekend getaway thanks to the lottery!

Playing the lotto #fingerscrossed

I am lottery winning expert!

I won $22 woohoo! #oregonlottery

Social Media Tools •  Hootsuite  –  Listening  •  Sprout  Social  –  Scheduling  &  Reporting  •  Twitter  Search  –  Listening  •  Google  Analytics  –  ROI    •  Facebook  Insights  –  Facebook  • Woobox  –  Contests  &  Custom  Tabs  

@CreatingWOW    #fanfactor  

Apps •  Cover  Pro  •  Over  •  Pic  Stitch  •  Make  a  Meme  •  Instaframe  •  After  Photo  •  Cam  Zoom  •  Fast  Camera  

You will be the same person five years from today, except for the people you meet and the books you read. Charlie Tremendous Jones

@CreatingWOW    #fanfactor