2015 05 28 unitar: launch creative economy initiative
TRANSCRIPT
Cultural and creative industries
‘Cultural industries’: goods or services that embody cultural expressions,irrespective commercial value: film, DVD, video, television and radio, video games, new media, music, books and press, performing arts, visual arts.‘Creative industries’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, gaming, design and fashion, crafts’.
A dynamic and fast‐growing industry, even in tough economic timesThe resilience during the economic crisis: • job creation in CCIs grew on average by 3.5% from 2000 to 2007• continued to grow at 0.7% annually between 2008 and 2012• even as the number of jobs in the rest of the economy fell 0.7%
EU dec 2014
The new SME definition
Three criteria:
• Staff headcount• Annual turnover
or:• Balance sheet
turnover
• ???? ????
Product characteristics• Creative inputs and products are abundant• Hypercompetitive environment• Succes is uncertain: ‘nobody knows’• Knowledge‐based and labour‐intensive input• Not ‘simply merchandise’, but express cultural uniqueness and territorial identities
• Experience goods; production and consumption ‘on the spot’
• Product life‐cycles are often short
Talking about cities: urbanisation • Demographics: aging population• Mobility: multicultural societies• Changing: consumer patterns• The networks: a connected society
AbandonedIndustrial area's
Revitalisation
Scheidt’sche Hallen Kettwig
• Former Spinning Mill; family business• Closed in 1974• Public planning completed 2011• Housing area sold to an investor• Partial demolition, reconstruction and restauration
• 10.000 m2 for Creative Industries• Flow of Diversity / Business Modelling
ICE ICE Store: Creative OutletStore
CURE-WEB.EU
ICE Store:ICE Store is a new way of doing business. It is a not for profit social enterprise consisting of a retail store selling the work of independent artists and designers from Scotland. Everything in ICE Store is handmade giving special meaning to all of our products.
ICE Store for Creatives:Picture this: a city centre location to showcase your work, a place where you will have an audience of thousands and the support to take your talents to the wider world. A dream? ICE Store makes this a reality!
ICE Store for Customers:Don’t you hate it when you can’t get that unique dress or necklace that suits you and the occasion perfectly? Or when finding the perfect gift for a friend becomes an impossible task? ICE Store makes it easy!
Brugge: cultural heritageEmpty shopping street not viable
Now: • pop‐up shop• courses • vernacular design
Brugge ‚design met wortels‘Design with roots
CURE-WEB.EU
Contemporary design meets old handcraft techniques Run workshops on knitting, making jewels with wax,
old fabrics
Creative Economy Initiative• Transformative dialogues on creative economy• Transformative development strategies• Capacity Building on Creative Entrepreneurship and
Creativity & Creative Economy• Open Knowledge & Digital Storytelling Platform
Deliverables:• Content development: Debates, Conferences, Publications,
Education & Training• Local Creative Entrepreneurship Training and e‐learning• Quality Control and Accreditation• UNITAR Creative Economy Initiative Certification
The Toolkit: building a Creative Economy
• Take Time: Creative Development is not done on a short‐term strategy
• Persist: hold on to your perspective• Spread the word: communications is key‐factor
• Build alliances: define, discuss and re‐define your projects
• Learn when you move along......