2015 MUSTANG: 50TH ANNIVERSARYCLARA KOHRS, ALEXIS SCHAEFER, GABRY TYSON, LAUREN WELLMAN

CREATIVE BRIEF

CREATIVE BRIEF

• Communication Objective • We want customers to have

top-of-mind awareness of the new 2015 Mustang when they think of muscle cars by focusing on the American heritage of the car.

CREATIVE BRIEF• Target Audience

• Male and female consumers

• 25-40

• Income level between $30,000 and $90,000

• College graduates • Repeat buyers

• Main Idea

• The 2015 Ford Mustang remains trendy while paying tribute to its history, efficiency, and power throughout 50 years of production

MUSTANG 2015 LOGO

PRINT AD

PRINT AD

PRINT AD

PRINT AD

PRINT AD

OUT OF HOME ADVERTISEMENT

Home Page

Launching Screen

Options Screen

#MyMustangStory

OUT OF HOME ADVERTISEMENT

Make My Mustang

Race My Mustang

OUT OF HOME ADVERTISEMENT• Free

• Thank you for 50 years! Mustang’s gift to you

• Make My Mustang

• Link to customized car on website

• Race My Mustang

• Race your customized car

• Play live users or Mustang Bots

OUT OF HOME ADVERTISEMENT

SOCIAL MEDIA COMPONENT• #MyMustangStory Contest

• Tell your Mustang story across any social media and win a new 2015 Mustang

• Year-long contest, 1 winner selected at the end, 4 runner-ups

• 500 words

• Upload photos with story

• Sharing via social media is an extra entry

TV SPOT STORYBOARD

TV SPOT

PRESS RELEASE

PRESS RELEASE

• Downtown Detroit Cobo Center

• Home of the Mustang

• August 16, 17

• August 16, 1964 first Ford Mustang made

• Ford Mustang owners can participate in the car show

PRESS RELEASE• Performances from Rascal Flatts, George Strait,

other American artists at Royal Oak Music Theater

• Weekend tickets are $55

• Gift to Mustang lovers

• Incorporation of #MyMustangStory

• www.ford.com/amustangweekend

FIN