2015 piedmont shopper media planner
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THE
Media Planner 2015
Night View Main Street, Danville, Virginia
3157 Westover Drive Danville, Virginia
434-822-1800www.piedmontshopper.com
We at the Piedmont Shopper are very proud of our city and it’s her-itage. And, we are proud that after 14 years, the Piedmont Shopper has become the reader favorite and most widely circulated newspa-per in Southern Virginia.
Please review this media planner and let us know how we can help you, as we have hundreds of other businesses, get the best value for your advertising dollars.
Before advertising anywhere, be sure to check the facts to make sure your message is reaching the most people for the best price! It’s all about how many eyeballs are on your ad.
The Paper
The Readers
Started: 2001Published: Weekly - ThursdayCost: FREESize: Broadsheet 10.5’ x 20”Awards: 19 Publishing Excellence AwardsContent: Approx.1,000ClassifiedAdsWeekly Local Obituaries Local News & Human Interest Stories Jokes, Puzzles, Games, Trivia, Facts, Etc. Inspirational Columns
The Piedmont Shopper is rack distributed to readers in over 200 locations in Danville and Pittsylvania County
Gender: 45% Male - 55% Female
Age: 18-34 /18% • 35-65 /66% • over 65 /17%
Income: Over $50,000 - 51% $25,000 - $49,999 - 32%
Education: 87% Graduated HS or College
* Circulation and readership facts provided by theCirculationVerificationCouncil(CVC)Audit2015
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise
The ValueThe Piedmont Shopper reaches so many more readers than other local media...
Circulation 24,602 per issue compared to... 13,468 Register & Bee 8,334 Star Tribune Readers per copy: 2.25
Total readers per issue: 55,355
Readers who said they frequently purchase products or services from ads seen in the Piedmont Shopper80.2%
How long readers said they kept the Piedmont Shopper74% 1-4 days26% 5 days - 1 week or more
Rates for display ads (per issue)
Front: Hotspot(businesscardsize) $125 Quad (4.89”x5”) $300
Inside Front & Page 3 $16 per column inch
ROP Black & White $10 per column inch
ROP Color $14 per column inch
Frequency Discounts (frontpageadshavenodiscounts)6 issues - 5% 13 Issues 7% 26 Issues - 10% 52 Issues - 15%
Column Sizes:1 Col. 1.56” 2 Col. 3.22” 3 Col. 4.89” 4 Col. 6.56”5 Col. 8.22” 6 Col. 9.89”
Price for inserts (per issue)$32 per thousand x 25,000 = $800$30perthousand(with3ormoreinsertions)$750each
Inserts should be shipped 2 weeks in advance to:The News & Advance - 101 Wyndale DriveLynchburg, VA 24501
Web & Social Media
Our Staff
Contact
www.piedmontshopper.comAverage monthly stats
VISITORS PAGE VIEWS PAGES PER VISIT TIME ON SITE 25,016 89,771 3.59 3:32
FANS7,441
Office:434-822-1800Fax: 434-822-2400
Email: [email protected]
ClassifiedAdHotline:434-822-8111TextorFaxYourClassifiedAd:434-822-1800EmailClassifiedAdsto:[email protected]
Website:www.piedmontshopper.com
Kathy CrumptonPublisher/Owner
Michelle FreemanOffice Manager
Judy BryantAdvertising Sales [email protected]
Cell: 434-489-7897
Lesley TuckerAdvertising Sales Consultant
[email protected]: 434-489-1382
DISPLAY AD SALES
Monica HamiltonClassified Ads Manager
Jill S. McDanielComposition Editor
Web/Classcandy [email protected]
Joey Van PeltGraphic Designer
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise