2016 campaign handbook - technogym€¦ · this handbook will help you plan, create and implement a...

2016 Campaign Handbook

This handbook will help you plan, create and implement a successful Campaign. We hope you will find it useful.

#LetsMoveforaBetterWorld

3

THE CAMPAIGN

p. 04 The Campaign

p. 06 The problem

p. 10 Your role

p. 12 The benefits

TIMELINE & COMMUNICATION

p. 26 Timeline & communication

p. 27 Timeline & tools

p. 30 Marketing tips

THE CHALLENGE

p. 19 The Challenge

p. 20 How it works

p. 21 Join the Challenge

p. 22 Collect MOVEs

p. 25 Donate MOVEs

Index

4

THE CAMPAIGN

THE CAMPAIGNLet’s Move for a Better World is a global Campaign for operators to fight the crisis regarding obesity and sedentary lifestyles in their local communities. The goal is to inspire members, their friends and family, and fellow citizens to donate their physical activity to fitness facilities, and compete in a nationwide challenge.

*Official terms and conditions at technogym.com/letsmove

As a facility, you enjoy the benefit of increasing your attraction and retention, and the possibility of donating Technogym equipment to a school in your community. Get moving now!

5

THE CAMPAIGN


6

Most of the world’s population lives in countries where being overweight or obese kills more people than being underweight

+200% AdULT OBEsITyin the past 30 years

39% OvErWEIGHT AdULTs in 2014 of which 13% are obese

+400% AdOLEsCENT OBEsITy(age 5-17) in the past 30 years

PHysICAL INACTIvITy Is “A PANdEMIC WITH fAr-rEACHING HEALTH, ECONOMIC, ENvIrONMENTAL ANd sOCIAL CONsEqUENCEs”.

The top 10 health threats in the 50 highest income countries are all connected to physical inactivity.

Move against physical inactivity

Sources: World Health Organisation; Phit America; ScienceDaily, 2014; Physical Activity Council Research; Centers for Disease Control and Prevention; The Lancet – July 2012

THE PrOBLEM

7

TOdAy’s CHILdrEN MAy BE THE fIrsT GENErATION TO HAvE A sHOrTEr LIfE ExPECTANCy THAN THEIr PArENTs.

Overweight and obese children are more likely to develop noncommunicable diseases like diabetes and cardiovascular diseases at a younger age.

sINCE 1980s

+200%CHILdHOOd OBEsITy(age 0-5)

THE PrOBLEM

TOdAy

42MILLIONOvErWEIGHTOr OBEsE CHILdrEN(age 0-5)

By 2025

+40%OvErWEIGHTOr OBEsE CHILdrEN(age 0-5) if current trends continue

Fight childhood obesity

Sources: World Health Organisation; Phit America; ScienceDaily, 2014; Physical Activity Council Research; Centers for Disease Control and Prevention.

8

Obesity is viewed as the #1 health concern for AmericansInactivity is responsible for twice as many early deaths as obesity.More people die from inactivity (5.3 million) each year in America than from smoking (5.0 million).

Sources: World Health Organisation; Phit America; ScienceDaily, 2014 ; Physical Activity Council Research, Designed to Move Report.

68%OvErWEIGHT Or OBEsEAMErICANs

28%TOTAL sEdENTAry AMErICANs

66%AMErICANsArE NOT ACTIvE TO HEALTHy sTANdArds*

* average activity 3 times a week or more

5.3MILLIONdEATHs dUE TO INACTIvITy

THE PrOBLEM

9

Childhood inactivity was recently voted the #1 concern of parentsA generation that enjoys physical education, sports and physical activity early in life has the chance to shape the new future. This generation could break cycles of inactivity where they already exist, or prevent them before they start.

THE PrOBLEM

10MILLIONTOTALLy sEdENTAry CHILdrEN

48% HIGH sCHOOL sTUdENTs WITH NO PHysICAL EdUCATION

33MILLION CHILdrEN NOT ACTIvE TO HEALTHy sTANdArds*

Sources: World Health Organisation; Phit America; ScienceDaily, 2014 ; Physical Activity Council Research, Designed to Move Report.

* average activity 3 times a week or more

10

Win better health for your communityyOUr rOLE

Inspire people to embrace a more active lifestyle. Invite them to come to your facility and donate their physical activity to the Campaign.

Help grow the number of active people in your community and acquire new members in the process.

As a fitness operator you have the chance to become a Wellness hub and help your community to become more active, which is a victory in itself. Last year, 356 facilities led their communities to a healthier lifestyle.


INfOrM INsPIrE INCrEAsE

Engage your members and all stakeholders in your community by providing evidence of the impact of physical inactivity.

sINCE 1980s

+200%

TOdAy

42MLNOvErWEIGHTOr OBEsE CHILdrEN(age 0-5)

By 2025

+40%OvErWEIGHTOr OBEsE CHILdrEN(age 0-5) if current trends continue

11

The most active facilities were also able to donate Technogym fitness equipment to local schools with the aim of fighting obesity and sedentary lifestyles in the community.

yOUr rOLE

Win fitness equipment for a school

2015 Winners Country Awarded schoolFisico Majadahonda Spain Hospital Puerta del HierroFitopia Belgium Royal Victory Wanderers Hockey ClubOfficine del Benessere Italy Scuola Media Statale “Giuseppe Mercalli”Hancock Wellness Center United States Eastern Hancock SchoolsVita Club Salzburg Süd Austria Sport- & Musik Realgymnasium SalzburgAquafit Australia Ambarvale High SchoolInjoy Erlangen Gmbh Germany Förderverein Jean-Paul-SchuleFitness Park Mondelange France Lycée Gustave EiffelCrow Wood Leisure UK Wellfield Methodist and Anglican Church SchoolLillo’s Fitness-Träff Switzerland Heilpädagogische Schule DöttingenSprek Trening As Norway Verdalsoara ungdomsskoleWellness Land Serbia Primary School „Jovan Miodragovi “, BelgradeLadyline Rovaniemi Finland Napapiirin Yläaste, Rovaniemi, Finland

12

THE BENEfITs

Everybody wins!

yOU & yOUr sTAff yOUr COMMUNITy yOUr MEMBErs

The Campaign is a win-win opportunity for all stakeholders involved.

The Campaign gives you the great opportunity to build relationships that improve business performance.

Increase attraction and retention.

Build team spirit.

Improve Corporate social responsibility.

Develop awareness.

Engage and interact with members.

Facilities that donate a minimum total of 1 (one) million MOVEs win 2 Wellness Ball™ - Active sitting.

Participate in the Let’s Move for a Better World Conference*.

* The Prizes are non-transferable, non-negotiable and cannot be exchanged for any other prize or cash value.Technogym reserves the right to exchange all or any part of the Prize for one of an equivalent or greater value if necessary for reasons beyond its control, and any change will be final and binding upon every person/User/ Facility who enters the Initiative. Please refer to Terms and Conditions for further information at technogym.com/letsmove

The winning facilities earn the possibility to donate Technogym fitness equipment to local schools.

#1st facility donates $10,500 in Technogym products* to its nominated Benefactor.

#2nd facility donates $5,300 in Technogym products* to its nominated Benefactor.

#3rd facility donates $3,200 in Technogym products* to its nominated Benefactor.

Spice up the Challenge by giving prizes to your most active members, on the gym floor and on social media.

Wellness Ball™ - Active sitting for the Most Active MOVEr.

Let’s Move for a Better World T-shirts, glasses, wristband and sweatbands.

3-week free pass to all participants.

free/discounted facility services and subscriptions.

13

2014 2015TUrNOUT

What’s in it for your facility

The Campaign gives you the great opportunity to engage and attract members, increase customer loyalty and interaction with trainers and gain more visibility in the community and on social media.

+ COrPOrATE sOCIAL rEsPONsIBILITy

+ rETENTION + PrOMOTION

+34% AvErAGE vIsIT INCrEAsE dUrING THE CAMPAIGN

+17% AvErAGE MEMBErsHIP INCrEAsE dUrING THE CAMPAIGN

THE BENEfITs

COUNTrIEs 10 17 +70%

PArTICIPANTs 21,402 79,832 +300%

CALOrIEs BUrNEd IN MILLIONs 45 140 +211%

LOsT BOdy WEIGHT (KG) 6,000 20,000 +233%

MOvEs COLLECTEd IN MILLIONs 100 315 +215%

PArTICIPATING fACILITIEs 180 356 +98%

14

THE BENEfITs

LEArN frOM OPErATOrs’ ExPErIENCEs

vITA CLUB salzsburg - Austria

“In our opinion the best Campaign ever in the fitness Club segment in Austria. Providing technical assistance through the app and the current ranking, sensational motivation among participants.”

sPOrTsTUdIO sANsI Nootdorp - Netherlands

+ visits increase+ membership increase+ member engagement

sNOWWOrLd HEALTHCLUBZotermeer - Netherlands

+ membership increase+ interaction with trainers+ social media interaction

AqUAfIT fITNEss & LEIsUrEsydney - Australia

“Hundreds of students at Ambarvale High school will benefit and be able to embrace a more active lifestyle.”

CrOW WOOd LEIsUrELancashire - UK

“We had hundreds of members sign up to take part and so each move they made when they worked out helped us score more ‘MOVEs’ in the challenge.”

THE dOLPHIN CENTrEdarlington - UK

+ engagement + retention, with the lowest amount of default payers in 12 months+ use of technology+ social media activity: customers really got into the conversation+ media visibility+ team building

15

WELLNEss CENTrE TErBrEGGE rotterdam - Netherlands

+ interaction between trainers and members+ customer loyalty+ member attendance+ social media visibility+ membership sales

fITOPIAEdegem - Belgium

+ 150% use of facility+ more engagement+ more challenge between members

HANCOCK WELLNEss CENTErGreenfield - UsA

“This program facilitated additional involvement amongst local businesses, organizations, and individuals within our facility.”

fIsICOMadrid -spain

+ 37% mywellness cloud users+ 23% fitness room users+ higher motivation and sense of belonging

AqvAWOrLd BLUWELLNEss fAMILy CLUB Matera - Italy

+ membership sales+ higher motivation and sense of belonging+ interaction between trainers and members

OffICINE dEL BENEssErEseregno - Italy

+ membership sales+ visits+ Corporate Social Responsibility

EGO sPOrT CENTErAlmeria - spain

+ 300% mywellness cloud users+ 5% fitness room users+ higher motivation

THE BENEfITs

LEArN frOM OPErATOrs’ ExPErIENCEs

16

vITALIs sPOrTNiedernhausen - Germany+ mywellness cloud users+ visits+ motivation

EGO WELLNEss rEsOrTLucca - Italy+ visits (guests, athletes, students, families, VIPs )+ participation + spontaneous media coverage (at cost 0)

EAsT dUNBArTONsHIrE LEIsUrE & CULTUrE TrUsT Kirkintilloch - UK+ member engagement+ staff engagement+ challenge

KEy HEALTH INsTITUTEEdmond - UsA

“If every facility got the outreach and support for childhood obesity like we did, there should be plenty of people aware of this issue now. You guys did an amazing job putting on this challenge!!!”

MAKAdAM fITNEssBordeaux - france+ conversion of 80 temporary members into 30 full members+ improved perception and image in the town+ visits

sPOrTPArK LüBBEN - sPrEEWALd Lübben - Germany+ conversion of temporary members into full members+ Corporate Social Responsibility+ visits+ motivation

PINAMONTI PHysICAL THErAPy & WELLNEss CENTEr Pittsburg - UsA “If Technogym can continue to engage their followers, work with their customers/facilities to continually improve their products I believe they can impact the world.”

LEArN frOM OPErATOrs’ ExPErIENCEsTHE BENEfITs

17

As winning facility, you can earn the chance of spending two days in the Wellness Valley, in the heart of Italy, to enjoy its countless

attractions. The Wellness Valley is the setting for the first Let’s Move for a Better World Conference, a signature annual event

that explores the Wellness industry’s most important topics and goals during the Wellness Week.

Win an exclusive experience in the Wellness Valley

THE BENEfITs

Palazzo Romagnoli

Technogym Village

18

THE BENEfITs

The Wellness Week is held at the end of May and is highlighted by international events such as the Gran Fondo Nove Colli and Rimini Triathlon competition as well as over 300 local initiatives in the fields of movement, culture, nature, sport and education.

The Wellness Valley gathers public and private stakeholders from different fields of interest and professional sectors sharing the common goal of enhancing the quality of life of all the people living or spending time in the Italian region of Romagna.

Art, Culture & History Spa & Health Club

Business Location

Health

Parks & Outdoor Activities

EventsFood & Wine Tradition

Leisure

19

THE CHALLENGE

THE CHALLENGEIn this section you will find information on how to join the Campaign and launch a Challenge in your facility.

20

JOIN THE CHALLENGEThe Campaign runs from March 1 to March 19, 2016. In order to join you simply have to enroll and set up a Challenge in your facility.

You will be competing in a nationwide Challenge against other participating facilities. Whatever the final result, you will be a winner in your community.

COLLECT MOvEsThe ranking of the facility is determined by the total number of MOVEs collected during the Campaign from March 1 to March 19, 2016.

MOVEs are collected by members training on Technogym cardio and strength equipment connected to the mywellness® cloud.

dONATE fITNEss EqUIPMENTThe top 3 finishing facilities earn the opportunity to donate Technogym fitness equipment to a local school.

HOW IT WOrKs

How the Challenge works

Please refer to Terms and Conditions for further information at technogym.com/letsmove

21

JOIN THE CHALLENGE

OPErATOr• Go to technogym.com/letsmove

• Register your facility

• Subscribe to the Terms and Conditions

• Nominate a Benefactor to receive the prize in case you win. Your chosen Benefactor must be a local school whose aim is that of fighting obesity and sedentary lifestyles in the community

• Use your pro.mywellness.com account to select the Challenge app

• Receive a personalized interface to promote the Challenge

UsErs• Open a free mywellness account, which they can use to store all the

MOVEs collected inside and outside* the facility and to log in

• Log into mywellness® on the cardio display

• Select the Let’s Move for a Better World Challenge from the Challenge tile

How to join

*Outdoor and manual tracking of MOVEs is not included in the Challenge. Please refer to Terms and Conditions for further information at technogym.com/letsmove

22

COLLECT MOvEs

What is a MOVE?

Up to 499 MOvEs a dayNOT vEry ACTIvE

from 500 to 749 MOvEs a dayMOdErATELy ACTIvE

from 750 to 999 MOvEs a dayACTIvE

More than 1000 MOvEs a dayvEry ACTIvE

THE MOvE Is THE MEAsUrE Of dAILy PHysICAL ACTIvITy

It measures both your outdoor activity and your gym training, keeping count of all the physical activity you perform every day. The faster and more often you move, the more MOVEs you collect.

10 MINUTEs WALKING 50-100 MOvEs10 MINUTEs CyCLING 200-300 MOvEs10 MINUTEs rUNNING 300-450 MOvEs

Unlike calories, the Technogym MOVE is obtained from a scientific algorithm based on body displacement. It is unrelated to body weight and size and therefore offers the best means to measure and compare one’s activity level with that of friends and other members.

HOW ACTIvE ArE yOU?


*Outdoor and manual tracking of MOVEs is not included and the maximum number of MOVEs per day (not per workout) accepted by each end user that has subscribed to the initiative and that has been generated within the facility is 2,000 MOVEs, twice the ACTIVE daily average.

23

How to collect MOVEs

MOVEs are collected by your members and guests when they train on Technogym cardio and strength machines connected to the mywellness® cloud-based platform. This can be done either directly from the internet enabled equipment or via a Technogym device (the Technogym key or mywellness key) when it is plugged into UNITY™ SELF Kiosk.

COLLECT MOvEs

NON CONNECTED CARDIO EQUIPMENT

NON CONNECTED STRENGTH EQUIPMENT

DIRECT CLOUD CONNECTION

CLOUD CONNECTION VIA UNITY™ SELF KIOSK

CLOUD CONNECTION VIA UNITY™ SELF KIOSK

CONNECTED CARDIO EQUIPMENT

LOG IN

LOG IN

LOG IN

24

COLLECT MOvEs

Check the rankingDisplay on a big screen the number of MOVEs that are being collected and donated.The leaderboard also shows who the best MOVErs are to keep motivation high.

Find out how your facility is doing in the nationwide Challenge on the technogym.com website:

THE MOvEs COUNTEr: an update in real time of the MOVEs accumulated by the facilities from all over the country.

THE fACILITIEs COUNTEr: the total number of MOVEs accumulated by each facility.

THE fACILITy rANKING: the position according to the MOVEs collected by each facility.

25

Donate fitness equipment to your Benefactor

The top 3 finishing facilities earn the possibility to donate Technogym fitness equipment to local schools.

#1st facility donates $10,500 in Technogym products* to its nominated Benefactor.#2nd facility donates $5,300 in Technogym products* to its nominated Benefactor.#3rd facility donates $3,200 in Technogym products* to its nominated Benefactor.

During the award ceremony each facility receives a symbolic check from Technogym for the value of the fitness products and in turn donates it to the Benefactor.

* Please refer to Terms and Conditions for further information at technogym.com/letsmove

dONATE MOvEs

26

TIMELINE ANd COMMUNICATION

TIMELINE ANd COMMUNICATION Technogym provides many tools to maximize your results and experiences in the Campaign. In this section you will find a quick overview of various tools and advice on how and when to use them to implement a successful Campaign. Once you have registered, you will have full access to all of these items.

2015 2016

27

TIMELINE ANd TOOLs

Timeline

The aim of the timeline is to help you organize your activities and prepare in good time for each phase of the Campaign to take advantage of the great opportunities at stake.

NOV DEC JAN FEB MAR APR MAG

CHAllENGE 1-19 MARCH

fEBrUAry 18 APPLICATION

dEAdLINE

MOvEfICATIONKeep engagement high.Share your story.

rEWArd & rETENTIONCelebrate your community.Organize the award ceremony.

APPLICATIONThe sooner you enroll and order your Yellow Kits, the sooner you can start promoting the campaign.

EdUCATION & ATTrACTIONOrganize your team and assign roles.Customize your promotional tools.Involve stakeholders. Promote your Campaign.


JOIN US IN THE CHALLENGE

DONATE YOUR MOVES!

JOIN US IN THE CHALLENGEAND DONATE YOUR MOVES!

DONATE YOUR MOVES!

28

1 freestanding banner

Position on the gym floor

10 Machine stickers Position in front of

equipment

2 Window stickers Place at the entrance

50 T-shirts

20 Glasses

50 Wristbands 50 sweatbands

1 Wellness Ball™ - Active sitting55 cm diameter

1 floor sticker Position at the entrance of the

cardio room

Order your Yellow Kits

Make sure you purchase the Yellow Kit as soon as you register to start engaging your members with its promotional tools and materials*.

TIMELINE ANd TOOLs

*Available from January 1, 2016. Contact your local Technogym representative to order.

Selfie board_engage_US.indd 1 09/11/15 15:05


Log into mywellness on the cardio display

Create your account Select Let’s Move for a Better World from the challenge tile

and select start

DONATE YOUR MOVES FOR OUR COMMUNITY

REGISTER NOW FOR THE GLOBAL CHALLENGE AGAINST PHYSICAL INACTIVITY

ROLL UP Log in_US.indd 1 11/11/15 09:49


TRAIN WITH US FOR OUR COMMUNITY

JOIN US IN THE GLOBAL CHALLENGE AGAINST PHYSICAL INACTIVITY

DONATE YOUR MOVES 1-19 MARCH 2016

ROLL UP Promo_US.indd 1 09/11/15 14:23





and select start


Table_display_US.indd 1 11/11/15 09:53





Card_PROMO_US.indd 1 11/11/15 09:46


DONATE YOUR MOVESFOR OUR COMMUNITY

REGISTER NOW FOR THE GLOBAL CHALLENGE

AGAINST PHYSICAL INACTIVITY

Card_LOGIN_US.indd 1 11/11/15 09:47

TRAIN WITH US FOR OUR COMMUNITY JOIN US IN THE GLOBAL CHALLENGE AGAINST PHYSICAL INACTIVITY


REFER A FRIEND

Referral card_US.indd 1 09/11/15 12:39





Poster_PROMO_US.indd 1 09/11/15 11:58





and select start


Poster_LOGIN_US.indd 1 11/11/15 09:45

29

Customize your promotional toolsTIMELINE ANd TOOLs

Position the table display at reception

Position the freestanding banners on the gym floor

Give members referral cards to bring guests for

free

Position the posters on the

wall

Use the promocard to

explain how to log into the Challenge

Use the promocard to

invite members to join the Challenge

Position the selfie wall CLUB

LOGOCLUB LOGO

CLUB LOGO

CLUB LOGO

CLUB LOGO

CLUB LOGO

CLUB LOGO

CLUB LOGO

Upload your facility logo in the dedicated website area to customize the tools. Print the artwork and use the tools to engage members and guests.

*Available from February 1, 2016. Contact your local Technogym representative to order.

30

Engage your team and assign roles

CrEATE A GrOUP Of PEOPLE WITH A GOOd COMBINATION Of sKILLs.

• Organize the team that will be involved in the Campaign.

• Organize timing of all activities.• Appoint a project leader.• Assign roles and responsibilities: i.e. who

will be in charge of photos, videos and media.

• Set up an employee reward program to motivate and reward best performance.

MArKETING TIPs

31

Be a media protagonist

UsE MEdIA ANd WEB CHANNELsTO CrEATE THE BUZZ. • Post the event link on Facebook

and share with your contacts.• Share pictures, videos and

news (Facebook, Twitter, YouTube, Instagram).• Post images on the official Technogym social wall by

using the hashtag #LetsMoveforaBetterWorld• Encourage your members to post comments and

images.• Invite local media to attend your events.• Send the press release for inspiration and some

photos the newspapers could use.

download e-mail, social covers and press release formats at technogym.com/letsmove

Available from January 1, 2016.

MArKETING TIPs

32

MArCH 11: MAKE IT A dAy TO rEMEMBErInvite all customers and staff to maximize their MOVEs on the Yellow Night with the help of an incredible party atmosphere.

Hold a Yellow Night PartyMArKETING TIPs

ON THE dAy• Wear the Campaign T-shirt!

• Yellow dress code!

• Encourage members and guests to share photos of the event by using the official #LetsMoveforaBetterWorld hashtag.

• Be a protagonist of Technogym’s real time streaming of the Yellow Night.

BEfOrE THE PArTy• Create a guest list.

• Send out invites a week before (email or print).

• Choose a DJ or music theme.

• Arrange the catering service in advance, if you offer refreshments.

• Lay out a yellow carpet at the entrance.

• Organize prizes for participants (t-shirts, glasses, wristbands and sweatbands).

• Put members or staff in charge of photo and video shooting.

33

Keep engagement high

CrEATE ACTIvITIEs ANd EvENTs TO MOTIvATE yOUr MEMBErs ANd GUEsTs.

We have outlined some suggested activities and events to implement a successful Let’s Move for a Better World Campaign. Choose your selection and have a great time. Remember to take pictures of the events and share them on social media.

OffEr PrIZEs ANd rEWArds• Give away daily spot prizes to best

“MOVErs”.

• Offer a 3-week free pass to all participants.

• reward your top 3 MOvErs.

• Offer your members a free drink every 100,000 MOVEs.

• Give away free/discounted fitness subscriptions.

GEAr UP fOr THE CHALLENGE• Arrange for extra opening hours, for

example 1 hour earlier in the morning or later in the evening.

• Organize late friday nights.

• Put a special Let’s Move for a Better World lunch on your restaurant/cafeteria menu.

MArKETING TIPs

34

Turn guests into members

MEdIA AdvErTIsINGTechnogym’s media advertising will commence in January and the gym locator on the website will guide visitors to your facility.

TECHNOGyM APP All users of the Technogym App are invited to join the Challenge at their nearest facility and donate their physical activity. As a participating facility you must grant them free access to your services during the Campaign.

rEfErrAL CArdBy implementing a customer referral scheme, you can gain many new clients. You can offer your members a rebate on their membership, discounts on services and apparel if their referrals become members. Find the solution that fits in with your business model.

MArKETING TIPs

download the referral card format at technogym.com/letsmove


To help you increase your attraction in the community we are planning to send quite a lot of people your way. Turn them into members!


35

Sunday, February 14

vALENTINE’s dAyDeck your facility with yellow hearts and offer a special membership discount to couples.

Tuesday, March 1

CAMPAIGN LAUNCH PArTyOrganize the perfect party to kick off the Campaign in style.

Wednesday, March 2 Thursday, March 3 Friday, March 4

LATE frIdAyExtend your opening hours and organize a late Friday treadmill night with small prizes for Best MOVErs

Saturday, March 5

Sunday, March 6

fAMILy dAyInvite your members to bring along their families to train for free and organize a buffet.

Monday, March 7 Tuesday, March 8

WOMEN’s dAyDeck your facility with yellow flowers and offer a special membership discount to women.

Wednesday, March 9

sCHOOL dAyInvite your benefactor to train at the facility for free and meet your members and staff.

Thursday, March 10

Friday, March 11

yELLOW NIGHT PArTyOrganize the perfect party (see dedicated section at page 32)

Saturday, March 12 Sunday, March 13

PET dAyInvite your members to bring along their pets and take a selfie. Award the best selfie with a prize.

Monday, March 14 Tuesday, March 15

Wednesday, March 16 Thursday, March 17

sAINT PATrICK’s dAyDeck your facility with yellow clovers and offer a drink at the bar.

Friday, March 18 Saturday, March 19

CAMPAIGN CLOsING PArTyOrganize the perfect party to celebrate your community.

Sunday, March 20

sPrING dAyOrganize a spring buffet, food code yellow.

EvENT PLANNING sUGGEsTIONsMArKETING TIPs

February 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29

WELLNESS MOVER2016 Edition

THANK YOU FOR YOUR CONTRIBUTIONTOWARDS WELLNESS IN YOUR COMMUNITY

The Worldwide Wellness Campaignfor physical activity

Member Certificate_US.indd 1 09/11/15 11:31

36

send out thank you messages

and e-mails

share MOvEs and calories burned on your social networks

download, print and give all members a Certificate of

Achievement

reward the best MOvEr with the Wellness Ball™ -

Active sitting

reward top MOvErs with a prize of your choice (a PT lesson, a discount on memberships, a gadget...be creative!)

download e-mail, social covers and member certificate formats at technogym.com/letsmove


MArKETING TIPs

Whatever your final position in the Challenge, you are a winner, because your community will be healthier thanks to you and your members, so celebrate!

Celebrate your MOVErs

CLUB LOGO

CLUB LOGO

WELLNESS MOVER2016 Edition

THANK YOU FOR YOUR CONTRIBUTIONTOWARDS WELLNESS IN YOUR COMMUNITY

The Worldwide Wellness Campaignfor physical activity

Member Certificate_US.indd 1 09/11/15 11:31

CLUB LOGO

37

Every participating facility receives a Certificate of Achievement for contributing to the Campaign.

The top three facilities in each nation, receive an exclusive trophy and a symbolic check from Technogym for the value of the fitness products to be donated to the Benefactor.

Your local Technogym representative will get in touch with you to organize the award giving ceremony. Remember to invite local media to attend the ceremony and send out a press release.

ON THE dAy, TAKE PICTUrEs ANd vIdEOs.

Organize the award ceremonyMArKETING TIPs

38

PUBLIsH PHOTOs ANd vIdEO fOOTAGE ON sOCIAL NETWOrKs.• On the day take some good shots and

make sure the Let’s Move for a Better World logo appears on the photo along with a lot of people moving together.

• Share photos of the event by using the official #LetsMoveforaBetterWorld hashtag.

Share your successMArKETING TIPs

2016 campaign handbook - technogym€¦ · this handbook will help you plan, create and implement a...

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