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Leisure Travel: The direct-to-consumer leisure market requires large investments in advertising to express Kelowna’s
travel attributes and generate the desire for Kelowna vacations. We employ targeted and tactical marketing strategies,
many in partnership with a variety of tourism businesses, to create the desire to travel to Kelowna.
2014-15 HIGHLIGHTS (FOR PERIOD SEPT 1, 2014-AUG 31, 2015)
Ò advertising and travel editorial (digital, social media, SEO, print, TV, radio):
– purchased advertising – $1,064,778
– leveraged advertising value – $218,223
– travel editorial value (earned media) – $780,703
TOTAL ADVERTISING AND EDITORIAL VALUE – $2,063,70
TOTAL IMPRESSIONS REACH – 131,198,390
“Tourism Kelowna continuously works to increase overnight visitation and revenues by generating intrigue and a desire to experience Kelowna, West Kelowna, and Lake Country.”
As a Destination Marketing Organization (DMO), Tourism Kelowna builds awareness and an urge to visit through advertising, travel-oriented editorial, promotions, and direct sales.
Your business is linked directly to travel inquiries through the programs described in this brochure. Please review these programs and select the options that best optimize your
exposure with the millions of travellers that Tourism Kelowna reaches every year.
2014-15 SEGMENT INVESTMENTS
ADMINISTRATION & OVERHEAD
15%
VISITOR SERVICES
13%
MEETINGS & CONFERENCES
11%
LEISURE
54%
SPORTS & EVENTS
7%
0
40000
60000
20000
80000
100000
120000
140000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2015 ■2014 ■2013 ■2012 ■2011 ■
tourismkelowna.com website visitors
2014-15 RESULTS SUMMARY
$2 MILLION+advertising |editorial value digital | social media | seo | print | tv | web
26,117+lead room nights meetings | sports & events
SOCIALMEDIAFACEBOOK LIKES: 50,222 | +165%
YOUTUBE VIEWS: 263,575 | +82.2%
INSTAGRAM LIKES: 110,349
www.tourismkelowna.com
WEBSITE VISITS19.5% 39 fams
meeting & event planners
785,333 110
travelarticlesgenerated
PROGRAMS & SERVICESLink your activity, service, or attraction directly to your target market with Tourism Kelowna
advertising programs. These programs connect your business to inquiries generated by
Tourism Kelowna’s advertising, sales, travel editorial, and visitor servicing activities. Start
with the Necessities Advertising Package and add on others to increase your opportunities
to draw visitors to your business.
contents 4 The Necessities Advertising Package
4 Real Estate/Developer Brochure Racking
4 Kelowna International Airport Brochure Racking
5 Shell Aero Centre Brochure Racking
5 Visitor Centre Backlit Signage
5 Official 2016 Visitors’ Guide – Display Advertising
Note: All fees stated in this document are subject to GST.
6 Events & Entertainment Bulletin
6 Kelowna Farm to Table Program
6 Kelowna Wine Trails Program
7 Destination Golf Program
7 Meetings & Conferences Sales Program
8 Staff & Volunteers
Programs & Services 3
Kelowna Wine Trails Program
Kelowna Farm to Table Program Destination Golf Program
Meetings: Meetings and conferences are big business year round. They boost overnight
stays and give visitors a taste of what the area has to offer which encourages return visits for
vacations. The Tourism Kelowna sales team uses direct selling strategies with Canadian and
Western US meeting planners. Once they have chosen Kelowna, we assist them by sourcing
local suppliers, activities, and spousal program options.
2014-15 HIGHLIGHTS
Ò meeting leads – 56
Ò lead room nights – 19,197
Ò meeting planners hosted on fams – 28
Sports & Events: Hosting of sport and cultural events is an excellent way to attract visitors.
Our team works with private event producers, local organizations and provincial and national
event rights holders to identify and bid on events well suited to Kelowna’s venues and amenities.
Tourism Kelowna also provides support to bidding organizations in the form of bid development,
decision-maker site inspections, and event promotion.
2014-15 HIGHLIGHTS
Ò event leads – 14
Ò events served/supported – 78
Ò lead room nights – 6,920
Ò event planners hosted on fams – 11
Visitor Sales & Services: Thousands of travel inquiries are made each year to Tourism Kelowna
staff and volunteers. They are received in person at our Visitor Centres and via phone, email,
website, and social media channels. Travel counsellors provide information and make suggestions
tailored to the specific needs and interests of the travellers. This practice fosters a desire to
explore more, stay longer, spend more, give referrals, and come back again.
2014-15 HIGHLIGHTS
Ò visitors served at Harvey Avenue and Ellis Centre – 20,258
Ò visitors served at Kelowna International Airport Information Kiosk – 28,228
Ò visitors served with Mobile Street Team (July and August) – 1,494
Ò travel inquiries – 4,733
Ò number of Visitor Centre Volunteers – 4
26,117+lead room nights meetings | sports & events
4 Programs & Services
Kelowna International Airport Brochure Racking When you rack your brochure at the Kelowna International Airport Information Kiosk, you have exposure to over 1.6 million travellers.
includes
Òracking of a 4” x 9” brochure for 12 months
prerequisite Ònone
fee $240 within the Central Okanagan | $290 beyond the Central Okanagan
Space is limited
to book or find out more, go to www.tourismkelowna.com/programs
Real Estate/Developer Brochure Racking
Almost everyone who has moved to Kelowna will tell you, “We came for a vacation and fell in
love with the lifestyle.” Many visitors are so enamored with Kelowna they become house hunters.
The Harvey Avenue Visitor Centre is often the first stop in their search for real estate information
and maps. This is a great opportunity for realtors or developers to rack their sales brochure.
includes
Òracking of a 4” x 9” brochure for 12 months
prerequisite
Òbe located within the Central Okanagan
fee $240 Space is limited
to book or find out more, go to www.tourismkelowna.com/programs
The Necessities Advertising Package
Link your business to travellers while they are researching trip options, and as they
continue to research once they arrive.
includes
Òbusiness listing and link on www.tourismkelowna.com
Òbusiness listing on Tourism Kelowna mobile website
Òbusiness listing in the Official 2016 Visitors’ Guide (185,000 produced)
Òbusiness listing on Kelowna & Area Map
ÒVisitor Centre racking for a 4” x 9” brochure
Òvoting stakeholder of Tourism Kelowna Society*
Òability to run for the Tourism Kelowna Board of Directors*
*Available to Central Okanagan participants only
fee n/c Central Okanagan accommodations collecting the MRDT or DMF
$350 Accommodations, attractions, and services within the Central Okanagan
$ 70 Oversize brochure fee within the Central Okanagan
$220 Additional listing or location within the Central Okanagan
$465 Attractions and services beyond the Central Okanagan (the South/North Okanagan)
$ 90 Oversize brochure fee beyond the Central Okanagan
deadline For inclusion in the Official 2016 Visitors’ Guide, sign up by October 30, 2015
to book or find out more, go to www.tourismkelowna.com/programs
Includes the communities of KELOWNA,WEST KELOWNA, LAKE COUNTRY AND
WESTBANK FIRST NATION
Official 2015 Visitors' Guide544 Harvey Ave, Kelowna, BC V1Y 6C9
250.861.1515 | 1.800.663.4345 [email protected]
Okanagan Valley, BC
Programs & Services 5
Visitor Centre Backlit SignageOver 20,000 people stop at the Harvey Avenue Visitor Centre for recommendations and
information on what to see and do in Kelowna and the surrounding area. Grab their attention
with an eye-catching, full-colour, backlit sign promoting your activity, attraction, or service.
includes
Òproduction and installation of one backlit sign
Òphoto of experience/service, business name, and tagline
Òplacement of QR code linked to your website, promotional page, or GPS location
prerequisite Òhold a current Necessities Advertising Package
Òbe located within the Central Okanagan
fee
$ 400 Standard Sign (25” x 20”) – one year
$ 885 Large Reception Sign* (62.5”x48.5”) – October thru March
$1,300 Large Reception Sign* (62.5”x48.5”) – April thru September
*Signs subject to availability and approval
to book or find out more, go to www.tourismkelowna.com/programs
CedarCreek Estate Winery
Ranked among Canada’s top five wineries five times in six years. Our wine is our word.
Welcome to Kelowna
Monashee Adventure ToursTake a snow bike tour. Yah, you heard right!
Sample.indd 1 12-02-08 1:04 PM
Official 2016 Visitors’ Guide – Display Advertising
One of the best ways to enhance your visibility is through the easy-to-use and comprehensive
Official Visitors’ Guide. Over 185,000 copies are distributed at Visitor Centres and hundreds of
points throughout the Central Okanagan, British Columbia, and Alberta. They are also mailed to
those with pre-trip travel inquiries and downloaded from our website. That’s a lot of potential
customers for a reasonable cost.
prerequisite Òadvertising accommodations must be located within the Central Okanagan
distribution Ò40% local distribution through hotels, attractions, restaurants, retail outlets, and resident homes
Ò34% fulfillment to direct inquiries through website, phone, email, and Kelowna Visitor Centres
Ò14% trade shows, direct sales, local conferences, and event delegates
Ò6% BC Visitor Centres and BC Ferries
Ò6% Alberta Visitor Centres and Alberta Motor Association
display ad rates within central beyond central ad size okanagan okanagan
Insidebackcover–bleed $4,425 $4,868
Fullpagead–bleed $4,120 $4,550
Fullpagead–nobleed $3,860 $4,250
1/2pagead–horizontal $2,870 $3,160
1/4pagead–vertical $2,095 $2,310
1/6pagead–vertical $1,270 $1,400
NAP–NecessitiesAdvertisingPackage–seepage4
deadline Ad space – October 30, 2015
to book or find out more, go to www.tourismkelowna.com/programs
full page no bleed
1/2 pagehorizontal
1/4 pagevertical
1/6 pagevertical
Includes the communities of KELOWNA,WEST KELOWNA, LAKE COUNTRY AND
WESTBANK FIRST NATION
Official 2015 Visitors' Guide544 Harvey Ave, Kelowna, BC V1Y 6C9
250.861.1515 | 1.800.663.4345 [email protected]
Okanagan Valley, BC
Shell Aero Centre Brochure Racking
Access visitors who travel by private aircraft by racking your brochure at the Shell Aero Centre.
includes
Òracking of a 4” x 9” brochure for 12 months
prerequisite
Òavailable to only those who rack at the Kelowna International Airport
fee $100 within the Central Okanagan | $130 beyond the Central Okanagan
Space is limited
to book or find out more, go to www.tourismkelowna.com/programs
Kelowna Wine Trails Program
The Kelowna Wine Trails program promotes the Central Okanagan as a highly desirable Canadian
wine region. Kelowna Wine Trails touring guides are a visitor must-have for wine tasting in the
Central Okanagan. Participating wineries become part of a network of five different wine trails
who cross promote each other to our visitors resulting in increased business for all. 100% of
participants have ranked this guide to be valuable for their business. Þ
6 Programs & Services
Events & Entertainment Bulletin
Get noticed and draw a crowd with these flat sheets promoting local events and entertainment
options. When you have an event, concert, festival, play, or exhibition to promote to visitors,
this is the perfect option.
includes
Òformatted ad with high resolution image, event name, date, description,
ticket purchase information, contact info
prerequisite Òbe located within the Central Okanagan
distribution Ò10,000 distributed at Kelowna Visitor Centres, local
accommodations, and attractions
Òfeatured in the weekly “What’s Happening” digital distribution
Òfeatured on www.tourismkelowna.com/events
fee per issue
$125 hold a current Necessities Advertising Package
$155 non Necessities Advertising Package holders
booking deadlines July issue: June 1, 2016
August issue: July 5, 2016
to book or find out more, go to www.tourismkelowna.com/programs
KELOWNA ACTORS STUDIO PRESENTS CATCH ME IF YOU CAN
Join us for a 4-course, locally-inspired dinner or just enjoy intimate theatre with show-only tickets. Drinks allowed at your seats.
AUGUST 1-8
TICKETS & INFO: KelownaTickets.com or in person at Kelowna Tickets, Orchard Park Mall
1379 Ellis Street 250-862-2867
Additional information and more entertainment and event options: tourismkelowna.com/events
OKANAGAN PRIDE FESTIVAL
Live music events, Pride rally and march, drag show, Trans Pride, Pooches on Parade, beer garden, Pride dance, golf and more, with events over seven days for all ages.
AUGUST 8-15 | VARIOUS VENUES
TICKETS & INFO: okanaganpride.com
TRAIN WRECK COMEDY ALL STARSLAKE CITY CASINO
Enjoy a night of laughs with Train Wreck Comedy All Stars. Co-featuring Brett Martin and Dave Merheje. $15pp.
AUGUST 21 | SHOWTIME 8:30 PM
TICKETS: Casino Guest Services or ticketweb.ca1300 Water Street250-860-9467 | lakecitycasinos.com
THIS AUGUST AT GATZKE ORCHARD
Aug 9: GO FOODISM! with Chef Bernard Casavant and Chef Geoffrey Couper "Down to Earth." Aug 23: GO FOODISM! with Chef David Colombe "From the Forest."
GO FOODISM!: AUGUST 9 & 23
TICKETS & INFO: gatzkeorchard.com15690 Pelmewash Parkway, Oyama 250-306-3731
WEST KELOWNA ART IN THE PARK
Art in the Park showcases the work of art-ists from the Central Okanagan. Experience art appreciation and education in West Kelowna's beautiful natural surroundings.
AUG 8: 10 AM-3 PM | QUAILS' GATE WINERYAUG 15: 10 AM-3 PM | ROTARY BEACH PARK MORE INFO: districtofwestkelowna.ca
WEST KELOWNA WORLD MUSIC FESTIVAL
A family-friendly event that celebrates the cultural diversity of West Kelowna. Featuring live music, dance, food, games and activities.
AUG 22: 5 PM-9:30 PM | MEMORIAL PARK
MORE INFO: districtofwestkelowna.comLocated at the end of Old Okanagan Hwy778-707-8800
KELOWNA ACTORS STUDIO PRESENTS JAZZ AT THE KAS
We’ve created a modern-day speakeasy. Come check out our Moonshine and Martini Bar and ‘chill’ with like-minded jazz, funk and soul lovers. Reserve your table in advance.
AUG 13-29 | EVERY THURS, FRI & SAT
TICKETS: KelownaTickets.com or in person at Kelowna Tickets, Orchard Park Mall360-2271 Harvey Ave | 250-862-2867
KELOWNA TICKETS:BOX OFFICE AND CONCIERGE
Your one-stop shop for tickets to events around Kelowna and beyond. Also check us out for wine tours, parasailing, ziplining and so much more!
Visit us in person at Kelowna Tickets, Orchard Park Mall or online at KelownaTickets.com250-862-2867 [email protected]
AUGUST enTerTAinmenT & evenTS
TK.AUG15EVENTS.dblpg.final.indd 1 2015-07-13 2:32 PM
Kelowna Farm to Table ProgramThis is the perfect vehicle to promote your agri-tourism business or farm to table restaurant. This
proven, self-guided tour generates visitor traffic for participating businesses through expanded
exposure and cross promotion. The farm to table experience comes alive for visitors and celebrates
the interconnectedness of local farmers, artisan producers, and leading area chefs.
Over 95,000 brochures are distributed to participating businesses, Visitor Centres, and at
attractions and accommodations throughout Kelowna, West Kelowna and Lake Country. Þ
tier one includes
Òformatted ad in printed guide with business name, photo, description, hours of operation, address, phone, and website
Òlocator on map
Òwayfinding signage that corresponds to the map locator
Òenhanced additional listing on www.tourismkelowna.com/do/farmtotable
Òplacement of digital brochure on www.tourismkelowna.com/do/farmtotable
fee $525
tier two includes Òbusiness listing in printed guide with business name, hours of operation, address, phone, and website
Òlocator on map
Òwayfinding signage that corresponds to the map locator
fee $275
prerequisites ÒTier One option: hold a current Necessities Advertising Package (NAP)
Tier Two option: NAP not required
Òbe located within the Central Okanagan
Òoperate an agri-tourism business and/or farm to table restaurant with
regular public hours
Òrestaurants must utilize, on a continual basis, products from a minimum
of two participating farms and wines from a minimum of two Kelowna-
area wineries booking deadline October 30, 2015
to book or to find out more, go to www.tourismkelowna.com/programs
2015
Here in Kelowna, farmers and chefs take pride in their commitment to quality and share a passion for locally
grown food. Because our farms and restaurants are so close together, chefs can pick products at just the
right moment to create tasty works of art, all in the same day. So come and give it a taste. Visit an artisan
farm during the day, then experience how local chefs turn fresh, local products into delicious meals.
Kelowna Farm to Table – The Path to Your Plate
Farm to Table
ARLO’S HONEY FARM
Follow the hum, see the bees, smell the flowers. Learn how our fruits and vegetables grow. Now taste award-winning honey!
MAY-SEPT: MON-SAT 10-4 OPEN LONG WEEKENDS
4329 Bedford Lane | t 250.764.2883 arloshoneyfarm.com
1
ARNDT ORCHARDS
Enjoy a fun and authentic farm experience at our u-pick cherry orchard. Growing quality cherries since 1946.
EARLY-JULY TO MID-AUGUST
1555B Teasdale Road | t 250.765.9568 arndtorchards.com
2
BC ORCHARD INDUSTRY MUSEUM
Engaging displays on picking, packing and irrigation. Also, a real beehive!
OPEN YEAR ROUND: TUES-SAT 10-5
1304 Ellis St (in the Laurel Packinghouse)t 778.478.0347 | kelownamuseums.ca
3
BC WINE MUSEUM & VQA WINE SHOP
Okanagan artefacts and daily tastings of the best in BC VQA wines.
OPEN YEAR ROUND: MON-FRI 10-6SAT 10-5 | SUN/HOLIDAYS 11-5
1304 Ellis St (in the Laurel Packinghouse)t 250.868.0441 | kelownamuseums.ca
4
CARMELIS GOAT CHEESE ARTISAN
Unique, handmade goat cheese and gelato with rich flavours and natural ingredients.
MAR 1-APR 30: 11-5 | MAY 1-SEPT 30: 10-6OCT 1-31: 11-5
170 Timberline Road | t 250.764.9033 carmelisgoatcheese.com
5
EAST KELOWNA CIDER CO.
Producers of handcrafted ciders from fruit grown on the farm. Farm/cidery tours, cider tastings, on-site store.
MAY-OCT: OPEN DAILY DEC-JUNE: CALL FOR HOURS
2960 McCullouch Rd | t 250.860.3610 eastkelownacider.com
9
FATHER PANDOSY MISSION & PIONEER MUSEUM
BC interior’s first permanent European agricultural settlement. Original buildings and artifacts.
OPEN EASTER THRU THANKSGIVINGSEVEN DAYS A WEEK – DAWN TO DUSK
3685 Benvoulin Road | t 250.860.8369 okanaganhistoricalsociety.org
10 PIONEER COUNTRY MARKET
Delicious, fresh lunches – renowned handmade pies, and preserves. Locally sourced produce in season.
FEB-DEC: MON-SAT 9-4CALL OR CHECK WEBSITE TO CONFIRM HOURS
1405 Pioneer Road | t 250.762.2544 sperlingvineyards.com
21
PAYNTER’S FRUIT MARKET
Fresh local fruit and vegetables. Family-owned since 1952. Ice-cream parlour, gift shop, u-pick available. Open daily.
LATE JUNE-END OF OCTOBER
3687 Paynter Road | t 250.768.7313payntersfruitmarket.ca
20
OLD MEADOWS ORGANIC FARM
Highest quality fruits, vegetables, and herbs using sustainable practices. Visit us for a fresh pick of produce grown right here in Kelowna.
MID-JUNE TO MID-OCT: 10-6
4213 Gordon Drive (by H20 Centre)t 250.764.0931 | oldmeadowsorganics.com
18
MEADOW VISTA HONEY WINES
Taste the Okanagan's Best Honey Wine (aka mead), pick seasonal fruit, play a game of bocci or enjoy a picnic lunch on the patio!
OPEN YEAR ROUND: MON-FRI 10-5/SAT-SUN 12-5
3975 June Springs Road | t 250.862.2337meadowvista.com
16
OKANAGAN LAVENDER & HERB FARM
Growers, producers and distillers of fine quality botanical products. Enjoy a self-guided garden walking tour.
MAY 1-THANKSGIVING: DAILY 10-6THANKSGIVING-DEC 19: TUES-SAT 11-5
4380 Takla Road | t 250.764.7795 okanaganlavender.com
17
KELOWNA FARMERS’ & CRAFTERS' MARKET
Celebrating 20 years! Showcasing 165 vendors including farmers, bakers, artisans, and conces-sions. Fresh, local produce & handmade items.
APR-OCT: WED & SAT 8-1 | NOV-MAR: SAT 9-1
Corner Springfield & Dilworth | t 250.878.5029 kelownafarmersandcraftersmarket.com
15
HILLCREST FARM MARKET
Offering farm fresh fruits and vegetables, a café with delicious Indian and Western cuisine and modern luxury at our Bed & Breakfast.
JUN-NOV: OPEN DAILY DEC-MAY: CALL FOR HOURS
700 Highway 33 East | t 250.765.8000 hillcrestfarmmarket.com
14
FUNCTION JUNCTION FRUIT STAND DOUBLE CROSS CIDERY
Enjoy our fresh-picked fruits, vegetables, and 100% pure pressed apple juice. Sample varieties of tasty Hard and Iced Fruit Ciders.
JUNE 1-OCT 31 | OPEN DAILY: 9-5:30
811 Hwy 33 East | t 250.863.8011 function-junction.ca
11
THE BOHEMIAN CAFÉ & CATERING COMPANY
We offer an eclectic and relaxed escape for breakfast and lunch. We cater breakfast, lunch, cocktail parties, and dinners.
WED-FRI: 7:30-2:30 WEEKENDS: 8:30-2:00CATERING: SEVEN DAYS A WEEK
Downtown Kelowna – 524 Bernard Avenue t 250.862.3517 | bohemiancater.com
2
BELLISSIMO! PIZZA
Delicious, healthy pizza made with fresh, local ingredients whenever possible. Takeout and delivery. Outdoor seating mid-May to Sept.
MAY-SEPT: MON-FRI 4-9/SAT & SUN 12-9OCT-APR: SUN-THURS 4-8/FRI & SAT 4-8:30
4125B Spiers Road | t 250.862.8332 bellissimopizzakelowna.com
1
THE BONFIRE RESTAURANT AT THE COVE LAKESIDE RESORT
Exceptional cuisine prepared by award-winning chef Grant de Montreuil and his team, served along West Kelowna's breathtaking waterfront.
DAILY: 7:30-CLOSE SUN: BRUNCH 10-2
4205 Gellatly Rd | t 250.707.1810 Bonfirerestaurant.ca
3
LAKESIDE DINING AT HOTEL ELDORADO
Nothing beats "The El's" Lakeside Dining Room, Boardwalk Patio and Lounge– all featuring local, seasonal, and organic products.
OPEN DAILY: 7 AM-11 PMLAKESIDE BOARDWALK DINING: MAY-SEPT
500 Cook Road | t 250.763.7500 hoteleldoradokelowna.com
5
OLD VINES RESTAURANT AT QUAILS’ GATE
Consistenty recognized as one of BC’s top winery restaurants. Fresh cuisine, exceptional wine, and beautiful vistas await.
DAILY: LUNCH 11-2:30 DINNER FROM 5 WINE BAR: 2:30-5
3303 Boucherie Road | t 250.769.2500 oldvinesrestaurant.com
6
POPPADOMS – TASTE INDIA!
A little, family-run restaurant in Kelowna that believes in fresh, wholesome cooking using seasonal and local ingredients.
DINNER: TUES-SUN 5-CLOSE
948 McCurdy Road | t 778.753.5563 poppadoms.ca
7
RauDZ© REGIONAL TABLE
RauDZ© menus reflect organic, sustainable and naturally raised ingredients. Fresh, local, comfortable.
OPEN DAILY FROM 5 PM FIRST COME – FIRST SEATED
1560 Water Street | t 250.868.8805 raudz.com
8
SUNSET ORGANIC BISTRO AT SUMMERHILL PYRAMID WINERY
All organic food and wine paired with warm, true hospitality will make you feel good about life!
OPEN DAILY 11-9
4870 Chute Lake Rd t 250.764.8000 ext 501 | summerhill.bc.ca
9
WATERFRONT WINES
A sophisti-casual, cozy, award-winning restaurant with tasty food made with fresh, seasonal Okanagan flavours.
OPEN DAILY FROM 5 PM RESERVATIONS RECOMMENDED
104 –1180 Sunset Drive | t 250.979.1222 waterfrontrestaurant.ca
10
1 50TH PARALLEL ESTATE
Enjoy 50th Parallel’s world-renowned Pinot Noir and aromatic whites.17101 Terrace View Road t 250.766.3408 50thparallel.com
2 ANCIENT HILL ESTATE WINERY European-style estate winery specializing in small lot, tasty wines. 4918 Anderson Road t 250.491.2766 ancienthillwinery.com
3 ARROWLEAF CELLARS Family owned. Contemporary, new tasting room, wine cellar and bistro. 1574 Camp Road t 250.766.2992 arrowleafcellars.com
4 CALONA VINEYARDS WINERY BC’s first winery. Brands: Calona, Peller and Gretzky Estate Wines.1125 Richter Street t 250.762.9144 calonavineyards.ca
5 CEDARCREEK ESTATE WINERY
One of BC’s first eight wineries. Ranked among Canada’s top ten wineries. 5445 Lakeshore Road t 778.738.1020 cedarcreek.bc.ca
6 EX NIHILO VINEYARDS
An elegant boutique winery producing small lot, handcrafted wines. 1525 Camp Road t 250.766.5522 exnihilovineyards.com
7 GRAY MONK ESTATE WINERY BC’s oldest, family-owned winery. Award-winning, 100% VQA wines.1055 Camp Road t 250.766.3168 graymonk.com
8 HOUSE OF ROSE WINERY
Canada's largest rose. BC's friendliest winery. Fabulous picnic area. 2270 Garner Road t 250.765.0802 houseofrose.ca
9 INTRIGUE
A boutique-style, estate winery making award-winning wines. Picnic area. 2291 Goldie Road t 250.980.3233 intriguewines.ca
10 MISSION HILL FAMILY ESTATE
Enjoy tours, tastings, summer concerts & dine at the Terrace Restaurant. 1730 Mission Hill Road t 250.768.6448 missionhillwinery.com
11 MT. BOUCHERIE FAMILY ESTATE WINERY
Vineyards and winery are 100% family owned and operated. 829 Douglas Road t 250.769.8803 mtboucheriewinery.com
12 OKANAGAN SPIRITS CRAFT DISTILLERYDesignated a "World Class Distillery." Educational tours and tastings.267 Bernard Avenue t 778.484.5174 okanaganspirits.com
13 QUAILS’ GATE WINERY
The wine shop and Old Vines Restaurant are local favourites.3303 Boucherie Road t 250.769.4451 quailsgate.com
14 ST. HUBERTUS & OAK BAY ESTATE WINERY
The 80-acre vineyard produces VQA wines. Stroll the vineyard. 5205 Lakeshore Road t 250.764.7888 st-hubertus.bc.ca
15 SANDHILL ESTATE WINERY Single vineyard wines. Truly distinct, one-of-a-kind wine experience. 1125 Richter Street t 250.762.9144 sandhillwines.ca
16 SPERLING VINEYARDS Wines by renowned, international winemaker Ann Sperling. 1405 Pioneer Road t 778.478.0260 sperlingvineyards.com
17 SPIERHEAD WINERY
Charming yellow winery. Tasting room, picnic area, private events. 3950 Spiers Road t 250.763.7777 spierheadwinery.com
18 SUMMERHILL PYRAMID WINERY
Taste award-winning, organic wines at Canada’s most visited winery. 4870 Chute Lake Road t 250.764.8000 summerhill.bc.ca
19 TANTALUS VINEYARDS
Taste delicious wines and enjoy stunning vineyard and lake views.1670 Dehart Road t 250.764.0078 tantalus.ca
20 TREE BREWING BEER INSTITUTEExplore the world of craft beer with tastings and beer-inspired bites.1346 Water Street t 778.484.0306 treebrewingbeerinstitute.com
21 THE VIBRANT VINE "Best White Wine in the World" – 2013 Geneva World Wine Competition.3240 Pooley Road t 778.478.4153 thevibrantvine.com
22 THE VIEW WINERY/WARD'S CIDERY
Sexy Red Shoe labelled wines and hard cider at an historic packinghouse.#1-2287 Ward Road t 250.860.0742 theviewwinery.com
23 VOLCANIC HILLS ESTATE WINERY
Awaken Your Senses with award-winning wines erupting with flavour.2845 Boucherie Road t 778.755.5550 volcanichillswinery.com
Farms Tables
Wines Spirits & Ales
DON-O-RAY FRUITS & VEGETABLES
Select fresh-picked fruits and vegetables, homemade hot sauce, butter chicken sauce, juices, jams, and tasty snacks.
SEVEN DAYS A WEEK: 9-7
3443 Benvoulin Road t 250.860.2557 | cell 250.575.7806
7
All published hours of operation are subject to change without notice.
GAMBELL FARMS
Select fresh-picked fruit and vegetables from our 30-acre farm. We also sell honey, fruit pies, scones, and preserves. Interac®
JUNE TO EARLY-NOV: MON-SUN 9-6
12133 Okanagan Centre Rd East, Lake Countryt 250.766.4036 | 250.766.3131 (off season) [email protected]
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GATZKE'S FARM IN LAKE COUNTRY
Foodism events, weddings, accommodation, farm, market, and bakery and café which use our gardens and orchards for ingredients.
JUN: 8:30-5:30 JUL-AUG: 8-8 SEPT-OCT: 8:30-5:30
15690 Pelmewash Pkwy at Oyama, Lake Country t 250.548.3444 gatzkeorchard.com
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GULFSTREAM LOUNGE & GRILL AT FOUR POINTS BY SHERATON – KELOWNA AIRPORT
Fresh, hand-selected ingredients and locally- inspired creations, direct from the farm to your table. Taste. Sip. Social.
OPEN DAILY: 6:30 AM-CLOSE
5505 Airport Way | t 250.807.7427 fourpointskelownaairport.com
4
DUGGAN FARMS
From our family to yours! Fresh, locally-grown herbs, fruits and vegetables. Asparagus: Late-April–Mid-June
PLEASE CALL AHEAD
2651 Camp Road, Lake Country t 250.766.2628
8
JUL-DEC: MON-SAT 9-5 8090 Highway 97, Lake Countryt 250.766.4311 | Visit us on facebook
6CLAREMONT RANCH
ORGANICS
OPEN DAILY: 9-8 (in season) 15544 Old Mission Road, Lake Countryt 250.307.9060sunshineorchards.bravesites.com
22 SUNSHINEORCHARDS
& FRUIT STAND
OPEN DAILY/IN SEASON 14990 Pelmewash Parkway, Lake Countryt 250.870.3264 | Visit us on facebook
19 PALOMINE ORCHARDS
JUNE 27-SEPT 12 : EVERY SAT 9-2 Westridge Shopping CentreCorner of Main St and Elliott Rdwestbankfarmersmarket.com
23 WESTBANKFARMERS'MARKET
Mission Hill Family Estate vineyard lunch James O'Mara
Okanagan Valley, BC
For more information about Kelowna wineries, distilleries and breweries, go to kelownawinetrails.com
TKel.FTT2015.FrontSide.26in.wf.indd 1 2015-03-11 10:14 AM
Destination Golf ProgramBranded as Golf Kelowna, this program increases non-resident rounds to participating courses.
Tourism Kelowna partners with the area golf courses to showcase Kelowna as a premier
Canadian golf destination.
includes Òspring golf shows
Òenhanced additional listing on www.golfkelowna.com
Òcomprehensive destination golf advertising campaign
prerequisites Òhold a current Necessities Advertising Package
Òbe a golf course located within the Central Okanagan
booking deadline October 30, 2015
to book or find out more, go to www.tourismkelowna.com/programs
includes Òformatted ad with business listing, image, address, contact info, hours of operation
Òlocator on maps
Òenhanced additional listing on www.tourismkelowna.com/do/wineguide
Òplacement of digital brochure on www.tourismkelowna.com/do/wineguide
prerequisites Òhold a current Necessities Advertising Package
Ò available only to Central Okanagan wineries, breweries, and distilleries with tasting rooms
distribution Ò200,000 copies of the Kelowna Wine Trails guide are distributed at
attractions and services throughout British Columbia and Alberta
fee $3,000
booking deadline November 27, 2015
to book or to find out more, go to www.tourismkelowna.com/programs
For more information, visit our Kelowna Visitor Centres at544 Harvey Avenue and the Kelowna International Airport
t 250.861.1515 | tf 1.800.663.4345
kelownawinetrails.com
Cover Images: Brian SproutQuails' Gate vineyards | Mission Hill underground cellars
PRINTED IN CANADA
Wine TrailsOkanagan Valley, BC
2015
The Okanagan is the heart of BC wine country – dig a little deeper and you’ll also discover that Kelowna is the birthplace of BC wine. Early pioneers cultivated the province’s original vineyards here over 150 years ago with Father Pandosy’s Mission being the first to plant a vineyard in 1859.
SEE OUR HISTORIC TIMELINE LOCATED AT THE BACK OF THIS GUIDE
Kelowna is ...the birthplace of
BC’s wine industry
CedarCreek vineyards overlooking Okanagan Lake Lakeshore Wine Route
Meetings & Conferences Sales Program This program is ideal for businesses that want to promote to meeting and conference
planners. Tourism Kelowna meeting-specific advertising and sales initiatives drive planners
to the meeting section of www.tourismkelowna.com where participant information is
available. Trade show costs are also shared making exposure with top meeting planners
more affordable.
basic package includes Òcustomized flat sheet for use at sales calls and functions
Òwebsite listing on www.tourismkelowna.com/meeting-planners
fee $500
shared trade show À la carte options
ÒCSAE Tête à Tête – January 21, 2016 – Ottawa
fee $1,500
ÒSeattle Business Events Canada – April 2016 – Toronto fee TBD
ÒIncentive Works Trade Show – Aug 16-17, 2016 – Toronto fee $1,500
ÒCanadian Society of Association Executives (CSAE) – Oct 26-28, 2016 – Toronto fee $,1000
*Shows must have a minimum of three participants.
prerequisites Òbasic package required for À La Carte Options participation
Òhold a current Necessities Advertising Package
Òbe located within the Central Okanagan
booking deadline November 20, 2015
to book or find out more, contact julia garner at 250-861-1515 ext 217
Programs & Services 7
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Lake Country
Kelowna
KelownaInternationalAirport
KelownaInternationalAirport
To Penticton
To Vancouver
Okanagan Lake
Ellison Lake (Duck Lake)
Wood Lake
CAMP RD
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K.L.O. RD
EAST KELOWNA RD
ANDERSON RD
GLEN
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DEHART RD
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LAKESHORE RD
BOUCHERIE RD
LAKE
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SPIE
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MCCURDY RD E
TOWER RANCH BLVD
BLACK MTN DR
GALLAGHER’S DR
DRY VALLEY RD
BARTLEY RD
SHANNON LA
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To Vernon
golfkelowna.com
Averaging over 2,000 hours of sun every year, Kelowna offers
one of the longest, driest golf seasons in Canada. Vineyards,
orchards, semi-desert terrain, rolling hills, and expansive lakes
make the golf courses in the area some of the most picturesque
in the country.
With courses that range from easy-going to ego-shattering,
there is something in Kelowna for every skill level. Mild weather,
stunning scenery and exceptional courses make Kelowna a
must-play destination on every golf enthusiast’s list!
Cover image: Tower Ranch Golf Club Printed in Canada
golfkelowna.com
In Kelowna we don’t say “hello”, we yell “fore”!
“In much the same way the Scottsdale
area has become known for golf in Arizona,
Kelowna, British Columbia lives and breathes
the game.” Peter Robinson SCOREGolf
= wineries & vineyards
Scale: 1/2”= 1kmScale: 1/2”= 1km
GolfKelBro.2014.indd 1 1/28/2014 3:40 PM
Sales, Marketing, & Administration: Suite 214 –1626 Richter Street, Kelowna, BC V1Y 2M3
Kelowna Visitor Centre: 544 Harvey Avenue, Kelowna, BC V1Y 6C9
tf 1-800-663-4345 | t 250-861-1515 | e [email protected] | tourismkelowna.com
Our Human EngineDirectors, Staff, and Visitor Counsellor Volunteers make up the Kelowna sales, service and marketing team. As the ultimate Kelowna ambassadors, their positive impact on our tourism economy is sizeable.
shauna merrittmarketing manager [email protected]
tyler magasmarketing coordinator
alexa creelmancommunications coordinator [email protected]
sales
jennifer horsnelldirector of sales [email protected]
chad douglas sports & events sales manager
julia garnersales coordinator
pat gappmayrmeetings sales manager
nicolle gomez de sousameetings sales manager [email protected]
Visitor sales & serViceschris lewis visitor sales & services manager
Visitor counsellors
jillian barthel lindsay farrugia blake johnson steve small
[email protected] ext 201
VOLUNTEER VISITOR COUNSELLORS
lilian aeberhardt
lynne anderson lucy avery
cindy cinkant-hill
wanda denis
linda dickerson
eileen dionne walter dionne
joe dobrich
mary dobrich
justine doiron
myrtle dunne naomi ee anik gaudreau
angeline giesbrecht
2015 BOARD OF DIRECTORS
stan martindale – chairmanRamada Hotel & Conference Centre
daniel bibby – vice-chairmanDelta Grand Okanagan Resort andConference Centre
thom killingsworth – treasurer Four Points by Sheraton Kelowna Airport
david mcfadden – secretaryOkanagan Lavender & Herb Farm
katie balkwillBig White Ski Resort
ryan doninKelowna City Council (Alternate)
nathan flaval Kelowna Actors Studio & Dinner Theatre
penny gambellDistrict of Lake Country Council
gail givenKelowna City Council
donna markinOrchard Park Shopping Centre
dan mathesonOkanagan Golf Club
rosemary patersonBest Western PLUS Kelowna Hotel & Suites
sam samaddarKelowna International Airport
heather schaubCasa Loma Lakeshore Resort
heather schroeterManteo Resort Waterfront Hotel & Villas
tony stewart Quails’ Gate Winery
tanya stroinigPrestige Hotel Kelowna
STAFF
administration & finance
nancy cameron president & chief executive officer [email protected]
cheryl van den boudexecutive assistant
lauren landerfinancial administrator
marketing & communications
tbddirector of marketing& communications
erika hartwig david hawker leona hawker jill heinrichs
kelly holberton
ken howard
sheri hyde
wendy ikesaka robin jarman
betty jeffers
myrna johnson joanne kass bev knop
min li
sue lord
fran macdonnell mary-anne malcolm maureen mccaughan
jan nesbitt
lin owen
marnie parton
ruth penninga
arlene pilgrim
linda schaab sherrill schooler denise semenchuk
suzanne shaw
len strelau
bruce taylor
penny venables
nahoko yano
robyn yenney
8 Programs & Services