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TRANSCRIPT
2018 International School of Communications
Jerusalem, Israel
AGENDA
International School of Communications for public policy, advocacy, and campaign professionals
Learn critical skills in print, digital, video, and in person communications taught by top flight
conservative campaign professionals.
Location: Menachem Begin Heritage Center6 Sahon St., Jerusalem 9411014, Israel
All attendees are asked to arrive by 8.30, Wednesday, November 14.
Wednesday, November 14, 2018
8.30 – 9.30 REGISTRATION
9.30 – 10.00 Introduction to LI, Program Outlook, and Self-IntroductionsRon NehringLI Director of International Programs
10:00 – 10.45 Real Nature of Politics and ElectionsSteve SuttonLI Vice President of Development
10.45 – 11.00 BREAK
11.00 – 12.00 Communications Strategy Ron Nehring
12.00 – 13.00 Mind the Gap Italo AntoniottiDirector of Institutional Relations, Fedecocagua
13.00 – 14.00 LUNCH AND GROUP PHOTO
14.00 – 15.00 Messaging Techniques Steve Sutton
15.00 – 16.00 Organizing a Communications Shop Justin MurffPresident, NexGenerosity
16.00 – 16.30 COFFEE BREAK
16.30 – 17.45 Working with the News Media Ron Nehring
17.45 – 18.25 Digital Media Platforms
18.25 – 18.30 Review of the day
Thursday, November 15, 2018
8.30 – 8.45 Review and look at the day ahead Ron Nehring
8.45 – 9.45 Identity as a Message Steve Sutton
9.45 –11.15 Effective Television Techniques Italo Antoniotti
11.15 – 11.45 COFFEE BREAK
11.45 – 13.00 Presentations and Debates Ron Nehring
13.00 – 14.00 LUNCH
14.00 – 14.45 Media Events Justin Murff
14.45 – 15.30 Video Production Italo Antoniotti
15.30 – 16.00 COFFEE BREAK
16.00 – 16.45 Surrogates, Rapid Response, and Bracketing Justin Murff
16.45 – 17.30 Crisis Communications Steve Sutton
17.30 – 18.30 Utilization Panel All faculty
18.30 ADJOURN
International TrainingLI’s International Division works with partner organizations around the world to provide
high quality training events for conservatives that take place outside of the United States.
In 2017, the Leadership Institute’s International Division trained 2,599 conservative candidates, leaders and activists around the world in fundraising, campaign management
and communications.
We look forward to welcoming you at the International School of Communications
November 14-15, 2018 in Jerusalem!Visit LeadershipInstitute.org for more information and to register.
Contact: Autumn Campbell, [email protected]