2018 Media Kit and

Rate Card

Print is just the start.We connect you with more than 70,000 members of the UGA community every week.

We’ve come a long way since The Red & Black was written by lamplight and

delivered by horse and wagon. Now celebrating our 125th anniversary, The Red

& Black connects you with the University of Georgia and Athens communities

like no one else. Each week, beyond the 8,000 copies of our newspaper and

70,000+ visits to redandblack.com, we reach UGA students, staff, faculty and

alumni with more than 63,000 followers on our

social media channels and 6,000 subscribers to

our email newsletters.

WEEKLY

REACH

8,000*

copies of the print

issue—distributed

in more than 100

locations

74,500visits at

redandblack.com

42,000+email

newsletters

138,000 pageviews on

redandblack.com

300,000impressions on

Twitter

75,000people reached on

Facebook

SOURCES: Google

Analytics, Twitter

Analytics, Facebook

Insights. MailChimp

Reports. Averages for

Fall Semester 2017

(August-December).

*Occasionally, with

special editions, we

will be printing 10,000

copies or more

RED & BLACK STAFF COVERING THE SEC CHAMPIONSHIP GAME IN ATLANTA, DECEMBER 2017. Over the course

of the 2017 season, the student staff published more than 650 articles (72 on the day of the national champion-

ship game alone) along with photo galleries, videos, podcasts and four special issues of the print edition.

THE ORIGINAL RED & BLACK STAFF, NOVEMBER 1893. While we

have evolved into a multiplatform student media organization, one

thing remains the same: The Red & Black is produced by students

for students.

Weekly Print Edition

Published every Thursday class is in session, the weekly print edition of The Red

& Black provides readers with in-depth reporting, features, profiles and striking

photography. The print issues emphasize the big stories on campus and in Athens,

complementing our online breaking news and shorter items. The print edition is

distributed at more than 100 locations around Athens and on the UGA campus.

Special Issues & Extra Editions

Don’t miss a chance to be in special editions with bonus distribution.

G-Day Preview April 19 and 21, 2018

Reach students, alumni and fans coming to town for the spring football scrimmage game

with a preview issue distributed on Thursday and on game day. 16,000 total distribution.

Graduation Issue May 5, 2018

Congratulate the class of 2018, reach parents and family members in town for the

weekend, and connect with students who will remain in Athens over the summer with

this bonus issue printed the morning after graduation. 8,000 total distribution.

AthFest Preview June 21, 2018

Stay in front of the thousands of music and arts fans who flock to Athens for the

multi-day festival. 12,000 total distribution.

Athenscape August 9, 2018

Reach more than 5,000 incoming freshmen and welcome students back to school in this

special edition. 18,000 total distribution.

Football Season Preview August 30, 2018

Will Georgia top last year’s historic season? Get the scoop from our award-winning

sports desk before the opening home game. 16,000 total distribution.

This student

newspaper

is far

superior

to many

community

newspapers.

Excellent

writing,

content,

photography

and design.

The Red &

Black is out

of its league

— in a really

good way.

Judge’s Comments,

2017 Georgia College

Press Association

Awards

“

We can’t predict how the

team will do, but we can tell

you that if history repeats

itself, The Red & Black

will produce extra editions

during the post-season as

we did in 2017.

Print Positions & Pricing

A1

B1

A2

B2

A3

B3

A4

B4

A5

B5

A6

B6

A7

B7

A8

B8

Debriefing Opinion

ShowcaseWeekend PreviewSports Playbook

Culture

PUZZLE

PUZZLE PUZZLE

B1 JUMPS

HERE

NO ADS

PHOTO

FEATURE

SPORTS STATS

AND NEWS

SPORTS

ARTICLES

SPORTS

ARTICLES

SPORTS

ARTICLES

NEWS BRIEFS FRONT

PAGE

STORY

JUMPS

HERE

NEWS

ARTICLES

NEWS

ARTICLES

SAVINGS

SECTION

$1,600

$85

$85

$85

$85

$85

$85

$85

$85

$350$400

$400

$800

$400

$500 $350

$650$350

$650

$75

$75

$75

$75

$75

$75

$400

$1100

$350 $350

$210

PUZZLE $400

$75

$75

FREE COLOR SPOTS PAID COLOR OR BLACK & WHITE

Hand delivery on campus!Every week our promotions team hands out copies of The Red

& Black at high-traffic areas on campus.

INSERTS

Blanket campus and Athens with 8,000 flyers with your brand

and message any week you’d like by scheduling an insert.

Simply print and ship flyers to our printer and we’ll do the rest.

HAND-TO-HAND FLYERING

Trust our promotions team to get your message out each week

at high-traffic areas on campus.

Our staff can get out 500 flyers per session to promote your

specials or build your brand.

Top Leaderboard • $500/weekAppears at top of all pages of the site

728 x 90 banner on desktop and tablet;

300 x 50 banner on mobile

Limited to 4 advertisers

35,000 – 50,000 impressions/week CTR: 1.2 - 1.5%

Premium Square • $500/weekAttention on every page of the site

300 x 250 mobile-friendly size

Limited to 4 advertisers 35,000 – 50,000 impressions/week CTR: 0.7%+

High Impact Half-Page Ads

Available in an attention-getting 300 x 600 half-page size

Run of Site* $200/week

Ampersand Magazine $50/week

Event Calendar $50/week

Guides $50/week

Half-Page Social Media Ads • $150/week

Exclusive for local advertisers, the ad is updated as often as you update

your social media thanks to our Friends to Follow tool that pulls your

Facebook, Twitter or Instagram feed into the ad position.

Select from: Homepage, Sports or Culture

High Visibility In-Article Ads

Attention-getting 300 x 250 ads appear after the first three paragraphs in

an article. Highly mobile-friendly.

25,000-40,000 impressions/week CTR: 0.6%

Run of Site $400/week

Sports $200/week

Culture $200/week

User-Friendly Photo Gallery Ads • $150/weekAttention-getting 300 x 250 ads appear after every five images in a photo

gallery and offer great visibility surrounded by some of our most popular

content

Select from: Sports or Run of Site

*Run of Site is all pages except sports, culture, front page

redandblack.com

$500/weekLeaderboard/Mobile Banner728 x 90 pixels

$500/week

Premium Square

300 x 250 pixels

Friends to Follow

or Half-Page Ad

300 x 600 pixels

$400/week ROS

$200/week Sports

$200/week Culture

In-Article300 x 250 pixels

$150/week

Photo Gallery300 x 250 pixels

1.9 mUsers

5.9 mPageviews

58%Mobile

50/50Female/Male

25%18-24

25% 25-34

Who visits redandblack.com?

Traffic and demographics, January – December 2017. Source: Google Analytics

Daily Headlines Newsletter

Sent Monday-Friday to 6,000 subscribers (for a total of

30,000+ emails weekly), this newsletter highlights news

stories, photos and videos at redandblack.com.

Two spots available.

Weekend Preview Newsletter

This Thursday newsletter offers an at-at-glance look at the best concerts, arts events and

more. It’s the perfect companion to our in-print Weekend Preview page.

Available to one exclusive sponsor.

Sports Update Newletter(s)

In spring semester, this Monday newsletter

gives a recap of what’s happened across all

Georgia sports. During the fall football season,

the newsletter includes a bonus Friday pregame

preview.

Available to one exclusive sponsor.

Special Offers Email BlastLet readers know about discounts, promotions

and deals.

We offer one special offer email per week.

$200/week

$100/week

Top Sponsorship Banner600 x 120 pixels

Newsletter Sponsorship Center Square300 x 50 pixels

$250/weekOwnership Campaign

Both Banner and Square 32%average open rate for our

newsletters, compared

to the industry

standard of 22%

Source: MailChimp Analytics

Email & Social Media

63.3K

Followers

Twitter 41,750@redandblack

Facebook 17,500@theredandblack

Instagram 4,100@ugaredandblack

As of January 2018

Sponsored Social Media Posts

Connect with the Red & Black

audience — fast — through

strategic social media posts.

Sponsored items are posted

on our promotional accounts

and shared again through the

main accounts, giving you the

maximum impact.

Housing Fair

Digest

January

An indispensable resource for students moving off campus

Includes: Floor plans, amenities, pictures — along with a directory of related

services such as laundry, housecleaning and insurance

2,000 copies: Distributed at the January Housing Fair Event

Ad Deadline: early January

Ampersand

Magazine

February, April, August,

November

Award-winning and in-depth feature coverage from The Red & Black

Includes: Arts, music, fashion, community, food and more. We like to say that this quarterly magazine

covers the “and” in The Red & Black. Focused toward upperclassmen and Athens residents.

10,000 copies: We distribute 8,000 with The Red & Black and an additional 2,000 around Athens.

Ad Deadlines: Two weeks prior to publication date.

University of Georgia

Visitors Guide

March, August

For parents, tourists, campus visitors, freshmen, alumni, students and fans

Includes: All the essentials of a visit to the Classic City with features on landmarks, restaurants, local

shopping, hotels, and must-see sights on UGA’s campus. Distributed twice yearly at hotels, shops,

visitors centers, retailers and select Georgia Tourism welcome centers

40,000 copies: We distribute 20,000 of each issue

Ad Deadlines: Early February for Spring/Summer; late June for Fall/Winter

Eat & Drink

Athens GA

May 2018

A total guide to the Classic City’s restaurants, bars, breweries, and more

Will include: Listings of 100+ favorite restaurants, directory of classic college town bars, local farmers

markets and favorite on-campus eats. Plus: Guides to breweries and local beers.

10,000 copies: Distributed in hotels, retail locations, visitors centers, on campus and throughout town.

Ad Deadline: mid-April

UGA 101

June

The essential guide for freshmen — and their parents

Includes: This guide includes everything from dorm room gear to textbook purchases to having fun in

Athens with lively coverage by students for students. It includes a bonus section for UGA parents.

7,000 copies: Distributed by hand at all 21 summer orientation sessions

Ad Deadline: Late April

Athenscape

August

The ultimate back-to-school guide

Covers: Shopping, dining, entertainment, campus essentials and updates on what happened over the

summer.

18,000 copies: Mailed to on-campus residence halls and major off-campus apartment developments

prior to move-in; distributed on campus on first day of fall semester

Deadlines: Published in August; ad deadline mid-July

Tailgate Guide

September

The essential guide to game day traditions

Includes: Recipes, tips, game day map, tailgating style and more.

7,000 copies: Distributed in hotels, visitors centers, hand-to-hand on campus and at retail locations

throughout Athens.

Ad deadline: Early August

NEW!

Specialty Publications

Publication Schedule

The Red & Black publishes a weekly edition each Thursday of the regular academic

year. Issues are not published during the weeks of Thanksgiving and Spring Break

and during the breaks between semesters. The ad deadline for each issue is the

Monday of that week, e.g. Monday, Aug. 14 for the Thursday, Aug. 17 edition.

Fall 2017 Spring 2018 Summer 2018

1. Thursday, Aug. 17 17. Thursday, Jan. 4 34. Thursday, June 7

2. Thursday, Aug. 24 18. Thursday, Jan. 11 35. Thursday, June 14

3. Thursday, Aug. 31 (Football Preview) 19. Thursday, Jan. 18 36. Thursday, June 21 (AthFest Preview)

4. Thursday, Sept. 7 20. Thursday, Jan. 25 37. Thursday, June 28

5. Thursday, Sept. 14 21. Thursday, Feb. 1 38. Thursday, July 12

6. Thursday, Sept. 21 22. Thursday, Feb. 8 39. Thursday, July 19

7. Thursday, Sept. 28 23. Thursday, Feb. 15 40. Thursday, July 26

8. Thursday, Oct. 5 24. Thursday, Feb. 22 Special Publications

UGA 101, June 1

ad close: May 11

ad materials due: May 14

Visitors Guide, Fall/Winter (Aug. 1)

ad close: July 13

ad materials due: July 16

Athenscape, Aug. 9

ad close: July 20

ad materials due: July 24

9. Thursday, Oct. 12 (Homecoming Issue) 25. Thursday, March 1

10. Thursday, Oct. 19 26. Thursday, March 8

11. Thursday, Oct. 26 27. Thursday, March 22

12. Thursday, Nov. 2 28. Thursday, March 29

13. Thursday, Nov. 9 29. Thursday, April 5

14. Thursday, Nov. 16 30. Thursday, April 12

15. Thursday, Nov. 30 31. Thursday, April 19 (G-Day Issue)

16. Thursday, Dec. 6 32. Thursday, April 26

Special Publications

Tailgate Guide, Sept. 2

ad close: Aug. 18

ad materials due: Aug. 21

Ampersand, Fall (Sept. 28)

ad close: Sept. 11

ad materials due: Sept. 13

Ampersand, Winter (Dec. 6)

ad close: Nov. 11

ad materials due: Nov. 13

33. Saturday, May 5 (Graduation Issue)

Special Publications

Ampersand, Spring (Feb. 22)

ad close: Feb. 2

ad materials due: Feb. 5

Visitors Guide, Spring/Summer (March 1)

ad close: Feb. 14

ad materials due: Feb. 16

Ampersand, Summer (April 26)

ad close: April 6

ad materials due: April 11

Eat & Drink Athens GA (May 1)

ad close: April 13

ad materials due: April 18

Frequency Discounts

Commit to more ads and save all year long

All successful ad campaigns, regardless of the money invested in them, have

one thing in common — frequency. The more times your ad appears, the more

impressions it makes. The Red & Black offers discounts that allow you to build

that all-important frequency and save you money!

It’s as easy as 1-2-3

1. Work with your account executive to establish a schedule of ads. The more

ads in the schedule, the more you save.

2. Combine your print and digital ads to earn generous frequency discounts.

3. All frequency contracts last one year from the date of your first insertion.

Order 10 ads in the fall? You can save 10% if you place new ads in the spring.

2018 Print Frequency Specials

40-issue package price per issue savings over

open rate

Business Card $1,800 $43 56%

Small Square $2,150 $51 57%

Index Card $3,000 $71 58%

1/8 Page (vertical) $4,250 $101 59%

1/4 Page (vertical) $7,000 $167 60%

Save 10%when you commit to

10 ads

save 20%when you commit to

20 ads

save 30%when you commit to

30 ads

save 40%when you commit to

40 ads or more

Special 125th Anniversary Frequency Programs for the Weekly Newspaper

Commit to a regular schedule of 40 ads in The Red & Black — one in every print issue of the year —

and you will save even more than our regular frequency discounts. Plus, you’ll get free color! If you

book one of these packages, you will earn an additional 40% off any digital or special publication or

additional print ads that you place in the 12 months after signing your agreement. (Note: Pricing is

based on the same size ad running in each of the 40 issues.)

Wait! There’s

More!Pay for one of these 2018 40-ad

packages in total in advance

and save an additional 10%.

THE RED & BLACK AND ATHENSCAPE

10X 20X 30X 40X

AD UNIT DIMENSIONS OPEN 10% 20% 30% 40%

Full Page * 10” x 21” $1,600 $1,440 $1,280 $1,120 $960

Half Page * 10” x 10.5” horizontal4.9” x 21” vertical

$1,100 $990 $850 $770 $660

Vertical Strip 3.2” x 21” $800 $720 $640 $560 $480

Quarter Page 8.3” x 6.5” horizontal4.9” x 10.5” vertical

$650 $585 $520 $455 $390

Eighth Page 3.2” x 8” vertical4.9” x 5” square

$350 $315 $280 $245 $210

Index Card 4.9” x 3” horizontal $210 $189 $168 $147 $126

Small Square 3.2” x 3” $125 $112 $100 $87 $75

Business Card 3.2” x 2” $85 $76 $68 $59 $51

Front Banner * 10” x 2” $500 $450 $400 $350 $300

Sports Banner * 10” x 2” $400 $360 $320 $280 $240

Culture Banner * 10” x 2” $350 $315 $280 $245 $210

Puzzle Display * 4.91” x 8” $400 $360 $320 $280 $240

Puzzle Sponsor 4.91” x 1” $75 $68 $60 $53 $45

SPECIALTY PUBLICATIONS

FULL PAGE HALF PAGE QUARTER PAGE EIGHTH PAGE COVER/MAP POSITIONS

Ampersand Magazine

$1,20010” x 10”

$65010” x 4.9” horizontal

4.9” x 10” vertical

$3754.9” x 4.9”

N/A Inside Front $1,300Inside Back $1,300Back Cover $1,500

Eat & Drink Athens GA

$8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5”

horizontal2.25” x 5” vertical

N/A Inside Front $1,950Inside Back $1,950Back Cover $2,300

Housing Fair Digest

$5005.5” x 8.5”

$2505.5” x 4.25”

N/A N/A N/A

Tailgate Guide $8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5”

horizontal2.25” x 5” vertical

N/A Inside Front $1,950Inside Back $1,950Back Cover $2,300

Map Strip: $500

UGA 101 $8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5”

horizontal2.25” x 5” vertical

N/A Inside Front $1,950Inside Back $1,950Back Cover $2,300Map Front: $1,000Map Back: $1,000

University of Georgia Visitors Guide

$1,7757.375” x 9.75”

$1,0457.375” x 4.75”

$5953.5” x 4.75”

$3253.5” x 2.25”

Inside Front $2,495Inside Back $2,495Back Cover $4,995

NEWSLETTER SPONSORSHIPS

Daily Headlines Top Banner600 x 120 pixels

$200/week

Daily Headlines Center Square300 x 250 pixels

$100/week

Weekend Preview Banner600 x 120 pixels

$150/week

Sports Update Banner600 x 120 pixels

$150/week

Special Offers600 x 1000 pixels

$250/week

SOCIAL MEDIA

Sponsored Post (per post) Facebook + Twitter

$100/post

Friends to Follow: Homepage $150/week

Friends to Follow: Culture $150/week

Friends to Follow: Sports $150/week

ONLINE BANNER ADS

Top Leaderboard/Mobile Banner728 x 90; 300 x 50 pixels

$500

Premium Square 300 x 250 pixels

$500

Half-Page: Run of Site 300 x 600 pixels

$200

Half-Page: Ampersand Magazine 300 x 600 pixels

$50

Half-Page: Calendar 300 x 600 pixels

$50

Half-Page: Guides 300 x 600 pixels

$50

In-Article Square: Run of Site 300 x 250 pixels

$400

In-Article Square: Sports 300 x 250 pixels

$200

In-Article Square: Culture 300 x 250 pixels

$200

Photo Gallery: Run of Site 300 x 250 pixels

$150

Photo Gallery: Sports 300 x 250 pixels

$150

All Ad Rates & Sizes

Digital

Print

Spot Color: $50 Full Color: $85 * = Free Color

REGULAR DEADLINES WEEKLY PRINT ISSUE Insertion Order Deadlines: Monday prior to Thursday issue, 4 p.m. Camera ready artwork, Tuesday prior to Thursday issue, 4 p.m.

WEEKLY DIGITAL ADS Insertion Orders and all materials due Friday at 2 p.m. prior to week ad runs (weeks start on Mondays)

FORMATSPRINT The ideal camera-ready format is 300 dpi print-quality PDF. For ads we create, we prefer editable PDFs or AI or EPS logo files and high-res JPGs or TIFs.

DIGITAL All files should be 72 dpi and meet pixel dimensions noted above. We accept PNG, GIF or JPG files for banner ads and MP4 files for video ads.

INSERTS, FLYERS AND POST-ITS

TYPE QUANTITY SIZE RATE

Insert 8,000 11” x 11” max $950

Hand-to-Hand Flyer 500 11” x 11” max $200

Front-Page Post-it Note 8,000 3” x 3” $1,350