2018 media kit - thefisherman.com kit.pdf2018 media kit the ultimate sportfishing authority in the...

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2018 Media Kit

The Ultimate Sportfishing Authority in The Northeast

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Sportsmen in Northeast and Mid-Atlantic regions have an obsession with fishing. For 50 years it’s The Fisherman that’s educated, informed, entertained and connected with more fishing participants than any other source. Whether through our three regional magazine editions of The Fisherman, TheFisherman.com, our twice weekly eNewsletters, social media channels, or unmatched involvement with fishing events, we provide anglers of all levels, from beginners to the most avid – with comprehensive fishing reports down to the most granular geographic level, fishing instructions, news, extraordinary images of the people, places and the sportfish they crave. It’s The Fisherman that’s achieved the exclusive position as the ultimate sportfishing authority in this region, which is why readers have more confidence in the products and services advertised and why the region’s most motivated consumers are found in The Fisherman.

Mission Statement:

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NO ONE COVERS THE NORTHEAST LIKE

26 WEEKLY ISSUES

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SEPTEMBER 2017

LOCAL FISHING REPORTS

WIN THIS BOAT!2017 DREAM BOAT CHALLENGE

SEE INSIDE FOR DETAILS

$ 3.50

8 ESSENTIAL

PLUGS

BECOME A BETTER

BUCKTAILER

CHUNK A

TROPHYSEA BASS

SECRETS

OCTOBER 2017

FALL ’17 RUN

PLUS

STRIPER TACTICS

IS ON!

NEW SHARKREGULATIONS

- TUBE & WORM- DEEP CHUNKING




$ 3.50

NOVEMBER 2017

FOR HUMPBACKS

LATE SEASON BAITING

TIME TO

JIGGING

FOR TOG

WINTERIZE




STRIPER HOTSPOT

$ 3.50

12 MONTHLY ISSUES

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The Fisherman’s Reader base has the financial power to impact your business!

The Ultimage Sportfishing Consumer.

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$156,790 – Average Annual Income62% of readers spend over $1,000/year on fishing tackleAverage number of rod/reel outfits owned - 1682% own a boat92% of all readers have more confidence in a product if it’s seen in The Fisherman.Average age – 51

ACTIVE CONSUMERS!Percentage of Subscribers Planning Purchases in the next 12 months8% are planning to purchase a new boat13% are planning to purchase a new outboard motor31% are planning to purchase marine electronics62% are planning to purchase a fishing reel59% are planning to purchase a fishing rod89% are planning to purchase lures86% are planning to purchase line86% are planning to purchase hooks45% have been on a charter or party boat in the last 12 months.

Exclusive Readership: – We Stand Alone

PERCENTAGE OF FISHERMAN SUBSCRIBERS THAT DON'T SUBSCRIBE TO THESE PUBLICATIONS:

72 % ON THE WATER94% SURF CASTERS JOURNAL99% NEW ENGLAND BOATING98% COASTAL ANGLER72% SALTWATER SPORTSMAN88% SPORT FISHING

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BRAND LOAYLTYPlan to renew current subscription 94%Readers say a subscription is a good value for the money 97.7% Trust what they read in The Fisherman 91%Subscribed for 10 years or more 52%Doesn't subscribe to any other fishing magazine 43%Percent of readers who have more confidence in a brand or service if seen advertised in The Fisherman 66%Percent of readers who have made an unplanned purchase as a result of seeing an ad 65%Percent of readers who say cover images have improved 79%Percent of readers who say features have improved 61%

2018 Issue and Bonus Distribution Calendar

1 – Jan. Monthly

2018 Boat & Motor Buyer's Guide Bonus Distribution: 10,000 NY Boat ShowGarden State Outdoor Sports Show, NJNew England Fishing Expo

December 28, 2017 Glossy 11/30/17Local Sections 12/7/17

2 – Feb. Monthly

Marine Electronics Buyer’s Guide Bonus Distribution: 15,000 New Jersey Boat Sale & ExpoBoston Boat ShowProvidence Boat Show, RISurf Day, NJ CMTA Hartford Boat ShowNY Sport Fishing Federation ShowSpringfield Sportsman Show, MANew Jersey Boat Sale & Expo

January 25, 2018 Glossy 12/28/18Local Sections 1/04/18

3 – March Monthly

The Ultimate Fish Boat Modifications Tackle Feature: Dissecting a Quality Spinning ReelBonus Distribution: 15,000Atlantic City Boat Show, NJWorld Fishing & Outdoor Expo, NYGreater Philadelphia Boat Show at Oaks, PARhode Island Saltwater Fishing ExpoAsbury Park Fishing Show, NJWard Melville High School Fishing ShowMass. Striped Bass Association ShowLong Island Boat Show, NY

February 22, 2018 Glossy 01/25/18Local Sections 2/01/18

4 – April Monthly

Early Season Saltwater Outlook Plus Freshwater Feature Focus Boat Prep Guide Northeast Fishing & Hunting Expo, CT

March 29, 2018 Glossy 3/02/18Local Sections 3/08/18

Issue # *Topic On Sale Date Ad Closing

2018 Issue and Bonus Distribution Calendar

5 -Weekly Issue April 5, 2018 03/22/18

6- Weekly Issue April 12, 2018 03/29/18

7- Weekly Issue April 19, 2018 04/05/18

1 – Jan. Monthly

2018 Boat & Motor Buyer's Guide Bonus Distribution: 10,000 NY Boat ShowGarden State Outdoor Sports Show, NJNew England Fishing Expo

December 28, 2017 Glossy 11/30/17Local Sections 12/7/17

4 – April Monthly

Early Season Saltwater Outlook Plus Freshwater Feature Focus Boat Prep Guide Northeast Fishing & Hunting Expo, CT

March 29, 2018 Glossy 3/02/18Local Sections 3/08/18

9 - Weekly Issue May 3, 2018 04/19/18

10 - Weekly Issue May 10, 2018 04/26/18

11 - Weekly Issue May 17, 2018 05/03/18

12 - Weekly Issue May 24, 2018 05/10/18

14 - Weekly Issue June 7, 2018 05/24/18



13–June Monthly

Inshore Special IssueShark Tournament Guide & Distribution: 8,000Star Island Shark Tournament, NY Mako Mania, NJSouth Jersey Marina Shark TournamentWarriors for Warriors Tournament, NJJunior Anglers Day, NYPt. Lookout Shark Tournament, NYFreeport Hudson Anglers Shark Tourn, NYMolnars Landing Shark Tournament, NYSuffolk Marine Striper Tournament, NYMoriches Anglers Shark Tournament, NYFluke Til Ya Puke Tournament, RI

May 31, 2018 Glossy 05/03/18Local Sections 5/17/18

8-May Monthly2018 Season Opener MEGA ISSUE – Free Digital Edition OnlineMultiple ASAC Tournaments, NJ

April 5, 2018 Glossy 3/29/18Local Sections 4/12/18


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18 - Weekly Issue July 5, 2018 06/21/18



21 Aug. Monthly

Wreck and Bottom Fishing Play BookOutfitting a Light Tackle Super Boat Bonus Distribution: 5,500Marina Max Offshore Shootout, NYBabylon Tuna Tournament, NYMolnars Fluke Tournament, NYLIBBA Jamboree, NYHampton Invitational Marlin Tourn, NYStar Island Mako Tournament, NYMoriches Anglers Fluke Tournament, NYSouth Jersey Tournaments - Mid-AtlanticSWABC Fluke Tournament, NJFriendly Sons of Shillelagh Fluke TournamentMultiple ASAC Tournaments

July 26, 2018 Glossy 06/28/18Local Sections 7/12/18

17 - July Monthly

Offshore Special Issue Bonus Distribution: 6,000ASAC Tournament, NJSterling Harbor's Duke of Fluke Tournament, NJSouth Jersey Tournaments - Jr. Angler OffshorePoint Pleasant Elk's Fluke Tournament, NJThe Ike Foundations's Pro Am, NJBay Shore Mako TournamentWoodcleft Shark Tournament, NYGreat Gun Anglers Shark Tourn, NYCombs Duke of Fluke Tournament, NYFreeport Hudson Anglers Fluke Tourn, NYTri-State Shootout, RIHampton Bays FD Fluke Tournament, NYCaptree B&T Tournament, NYSurf Rats Ball, NYLI Marlin & Tuna Tournament, NY

June 28, 2018 Glossy 05/31/18Local Sections 6/14/18

22 - Weekly Issue August 2, 2018 07/19/18





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27 - Weekly Issue September 6, 2018 08/23/18



31 - Weekly Issue October 4, 2018 09/20/18



26 Sept. Monthly

Surf Fishing *The Ultimate Surf Fishing Gear Guide *The Fisherman’s BEST OF SHOW – *ICAST 2018Outboard Motor Buyer’s Guide Bonus Distribution: 17,000Norwalk Boat Show, CTTobay Boat Show,CT Jersey Shore Boat Sale & Expo, NJMultiple ASAC Tournaments, NJNJBBA Children's Surf Tournament, NJThe Fisherman’s Surf Show, NYMontauk Surf Classic, NYSouth Shore Surf Classic, NYJones Beach Surf Classic, NYWhite Water Marine Fishing Challenge, NYMarine Max Shootout, NYMartha’s Vineyard Striped Bass Derby, MAThe Nantucket Inshore Classic, MA

August 30, 2018 Glossy 08/02/18Local Sections 8/16/18

30 - Oct. MonthlyThe Striped Bass Issue Fall Run Success GuideLBI Surf Classic, NJMultiple ASAC Tournaments, NJ

September 27, 2018 Glossy 8/30/18Local Sections 9/13/18

34 - Nov. Monthly Reef and Wreck Fishing Source BookMultiple ASAC Tournaments, NJ October 25, 2018 Glossy 09/27/18

Local Sections 10/11/1835 - Weekly Issue November 1, 2018 10/18/18

36 - Weekly Issue November 8, 2018 10/25/18

37 – Weekly Issue November 15, 2018 11/01/18

38 - Dec. Monthly Black Friday- Holiday Gift GuideCharlie's B&T Turkey Surf Tournament, NJ November 22, 2018 Glossy 10/25/18

Local Sections 11/08/18


Feature Section

Report Section

Mechanical Requirements - Feature And Report Section

FULL PAGELive: 6.812” x 10”

Bleed: 8.125” x11”

Trim: 7.875” x 10.75”

2/3 PAGE

VERTICAL4.5” x 10”

2/3 PAGE HORIZONTAL6.812” x 6.66”

1/2 PAGE VER-

TICAL3.375” x 10”

1/2 PAGEHORIZONTAL

6.812” x 4.875”

1/3 PAGEHORIZONTAL6.812” x 3.25”

1/3 PAGE VER-

TICAL 2.125”

x 10”

1/6 PAGE HORIZONTAL4.5” x 2.375”

1/3 PAGE SQUARE

4.5” x 4.875”

1/6 PAGE

VERTICAL 2.125”

x 4.875”

1/4 PAGE3.375”

x 4.875”

2 INCH 4.5” x 1”

2 INCH 2.125”

x 2”

3 INCH 6.812” x 1”

3 INCH 4.5” x 1.5”

3 INCH 2.125”

x 3”

1/4 PAGE4.5” x 3.64”

1/4 PAGEHORIZONTAL6.812” x 2.375”

1/6 PAGE HORIZONTAL

4.5” x 2.375”

1/6 PAGE VERT- ICAL

2.125” x

4.875”

4 INCH4.5” x 2”

4 INCH2.125”

x 4”

1.5 INCH 4.5” x 0.75”

1.5 INCH 2.125” x 1.5”

1 INCH 2.125” x 1”

Ad File FormatPDF (Portable Document Format)

• All fonts must be embedded. • All image/vector objects must be CMYK for color ads. • Image resolution at least 266 dpi. • Maximum ink density is 240% (e.g., C:20, M:20, Y:20, K:100 = 160% ink density)

Size 12X 26X 38X

Full Page $906 $838 $770

2/3 Page $628 $581 $534

1/2 Page $489 $453 $416

1/3 Page $339 $318 $287

1/4 Page $263 $243 $224

1/6 Page $181 $168 $153

4 Inch $145 $134 $123

3 Inch $108 $101 $93

2.5 Inch $92 $85 $79

2 Inch $73 $68 $63

1.5 Inch $56 $50 $47

1 Inch $37 $35 $31

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2018 Advertising Rate Card Note: All Rates Are Net

Monthly Glossy Paper Feature SectionFull Run (New England, Long Island and New Jersey/DE Bay Editions)

Size 1-3X 4-6X 10-12X

1 Page $5,525 $5,250 $3,450

2/3 Page $3,830 $3,640 $3,450

1/2 Page $2,985 $2,835 $2,685

1/3 Page $2,060 $1,960 $1,856

1/4 Page $1,600 $1,520 $1,440

1/6 Page $1,100 $1,050 $995

Covers Second Third Fourth

$5,802 $5,664 $6,078

New England Edition – Feature Section Size 1-12X 13-26X 27-38X

Full Page $1,108 $1,025 $942

2/3 Page $768 $711 $653

1/2 Page $598 $553 $509

1/3 Page $414 $383 $351

1/4 Page $321 $298 $273

1/6 Page $221 $205 $188


$1,164 $1,136 $1,220

Long Island Edition – Feature Section Size 1-12X 13-26X 27-38X

Full Page $1,775 $1,686 $1,509

2/3 Page $1,231 $1,169 $ 1,045

1/2 Page $958 $911 $815

1/3 Page $662 $629 $563

1/4 Page $515 $489 $438

1/6 Page $355 $337 $302


$1,863 $1,819 $1,952

Size 12X 26X 38X

Full Page $906 $838 $770

2/3 Page $628 $581 $534

1/2 Page $489 $453 $416

1/3 Page $339 $318 $287

1/4 Page $263 $243 $224

1/6 Page $181 $168 $153

4 Inch $145 $134 $123

3 Inch $108 $101 $93

2.5 Inch $92 $85 $79

2 Inch $73 $68 $63

1.5 Inch $56 $50 $47

1 Inch $37 $35 $31

New England Edition –Fishing Report Section

Size 12X 26X 38X

Full Page $1,244 $1,152 $1,058

2/3 Page $862 $798 $ 733

1/2 Page $672 $622 $571

1/3 Page $465 $430 $394

1/4 Page $361 $334 $307

1/6 Page $249 $231 $211

4 Inch $200 $184 $170

3 Inch $149 $138 $128

2.5 Inch $127 $117 $108

2 Inch $102 $94 $87

1.5 Inch $76 $67 $65

1 Inch $51 $47 $44

New Jersey Edition –Fishing Report Section

New Jersey Edition – Feature Section Size 1-12X 13-26X 27-38X

Full Page $1,522 $1,446 $1,294

2/3 Page $1,056 $1,003 $897

1/2 Page $822 $781 $698

1/3 Page $569 $540 $483

1/4 Page $442 $419 $375

1/6 Page $305 $ 289 $259


$1,599 $1,560 $1,675

Size 12X 26X 38X

Full Page $1,451 $1,342 $1,234

2/3 Page $1,005 $930 $855

1/2 Page $784 $724 $666

1/3 Page $542 $501 $460

1/4 Page $421 $389 $357

1/6 Page $290 $269 $247

4 Inch $233 $214 $198

3 Inch $174 $162 $148

2.5 Inch $148 $137 $126

2 Inch $117 $109 $101

1.5 Inch $89 $82 $76

1 Inch $60 $56 $51

Long Island Edition –Fishing Report Section

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102,361 Users/month 158,695 Total Sessions or Visits/month 491,207 Page Views/month

- The Premier Fishing ResourceTheFisherman.com has built the largest collection of fishing information on the web, inviting users to discover the latest news, fishing reports, images events, regulations and tournaments. With the largest collection of resource information it’s also the most in-depth fishing tool available to anglers for information, inspiration, and planning whether at home, or in the field. It’s no wonder the site has increased total visits 52% this year.

DemographicsMedian Age: 51

Female: 10.5%

Male: 89.5%

Traffic Google Analytics % increase 2016 -2017 Total Unique Visits 138,213 46.9%Total Page Views 622,847 42.6%Total Visits 215,211 52.3%3.8 Total Pages per session

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Average Weekly Content Load:60,000 Words Per Week4 Videos Per Week3 New Digital Magazines Per WeekComprehensive Event ListingBreaking Fishing News Coverage15 Fishing Report Blogs from local hotsports throughout the Northeast

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Digital Advertising OpportunitiesThe Fisherman’s eNewsletter • Our eNewsletter is sent out every Monday and Thursday to roughly 33,000 subscribers• 3 regional edition versions. Highlights fishing news, fishing features, fishing reports and our unique video fishing forecast.• Open rate of 32%, delivery rate 99%+ Ad size 650 x 90, or 750 x90 - $125/week/regional edition Full Run - $375

E-Blasts• Send an email with your content to our audience of 33,000 avid angler subscribers• Pricing $500

Social Media• Create targeted campaigns to our social media audience• Reach our highly engaged followers through The Fisherman’s trusted social media channels– Social Media Mention: One Facebook post, one Instagram Post - $250

Non-traditional/Custom Content Campaign– Sponsored Marketing Surveys with retargeting opportunities– Social media Contests– Special Events Sponsorships– Custom Videos / Webinar production– Branded Content - Your product positioned by Fisherman staff in a relevant, high impact and engaging fashion. Branded content to be published on TheFisherman.com homepage and included as a feature in our eNewsletter. Customer contest is promoted in The Fisherman Magazine, Facebook, Instgram, Twitter, YouTube. We also accept content that you produce for consideration.

• Call for custom quote

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TheFisherman.com Home Page Advertising Positions

Run Of Site

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The Ultimate Fishing Authority!

ContactFor print and online display advertising rates, please call your local advertising sales manager.

Michael Caruso Publisher14 Ramsey Road, Shirley, NY 11967P: (631) 345-5200 ext. 204E: [email protected]

Advertising Contract Terms and Conditions1) Advertisements are accepted upon the representation that an ad-vertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication.

2) All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, inser-tion order, space reservation, or “position commitment” at any time. Advertisements sent Editorial Style must be identified Advertisement to meet postal requirements.

3) Cancellations or changes in orders may not be made by the adver-tiser or its agency after the closing date.

4) Publisher shall not be liable for any cost/damage if for any reason it fails to publish an advertisement.

5) Publisher shall have the right to hold advertiser and/or its agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agent ordered and which advertising was published.

6) No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appear-ing on order blanks or copy instructions which conflict with provisions of this rate card.

7) Publisher is not liable for delays in delivery and/or non-delivery in the event of acts of God, fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortages, transportation interruption of any kind, or any condition beyond the control of publisher affecting produc-tion or delivery in any manner.

8) No contract will be accepted for a period longer than one year. Advance orders will be billed at prevailing rates when advertising is published.

9) All orders are subject to final acceptance at The Fisherman Corporate Headquarters.

10) The Fisherman makes no guarantee or representation as to the quantity and/or quality of visits, impressions, circulation, or other usage of The Fisherman magazine. thefisherman.com web site, Enewsletters, or Emails or of the advertisement unless The Fisherman expressly agrees otherwise in writing.

11) All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein.

Corporate Office14 Ramsey Road, Shirley, NY 11967

P: (631) 345-5200www.TheFisherman.com

Bob Blessee Long Island Advertising Sales ManagerP: (631) 605-0187E:[email protected]

John DeBona New Jersey/Delaware Bay Advertising Sales Manager P: (732) 778-9694E: [email protected]

Dale Nicholson New England Advertising Sales ManagerP: (203) 843-4332E: [email protected]

Rich Dunn New Jersey/Delaware Bay Advertising & Retail Sales Manager P: (732) 859-6108E: [email protected]

2018 media kit - thefisherman.com kit.pdf2018 media kit the ultimate sportfishing authority in the...

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