Andrew Aley – Regional Director, TripAdvisor Experiences

UNWTO – Thessaloniki

Agenda

Global Reach

Influence

Digitising Experiences

Questions

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About TripAdvisor TripAdvisor is the world’s largest travel site*

455M average unique

monthly visitors **

49 Markets

Worldwide

570M Reviews and

Opinions

7.3M Accommodations,

Restaurants and Attractions

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2017

** Source: TripAdvisor log files, Q3 2017

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TripAdvisor Media Group TripAdvisor, Inc. operates websites under 24 other travel media brands

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Now providing travelers with an end-to-end travel solution.

218,000+ Restaurants now bookable on TripAdvisor

100,000+ Experiences now bookable on TripAdvisor

450,000+ Hotels now bookable on TripAdvisor

6 *Source: comScore Worldwide Path To Purchase Study 2016

A Highly Influential Platform TripAdvisor is instrumental in influencing purchase decisions

62% of all users who booked

travel online visited

TripAdvisor as part of

their travel planning

process.

52% of all time spent shopping

for travel happens on

TripAdvisor. More time is

spent on TripAdvisor

than all other travel

sites combined.

• Promoting attractions is a natural fit on a site that influences so many travel purchases

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The Power of Reviews for Hotels

96%

83%

of travelers consider reviews important when planning & booking hotels

will “usually” or “always” reference TripAdvisor reviews before making a booking decision on a hotel

Source: 2015 ‘Custom Survey Research Engagement’ conducted by Phocuswright on behalf of TripAdvisor.

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The Power of Reviews for Restaurants and Attractions

85%

79%

of travellers will “usually” or “always” reference TripAdvisor reviews before booking a restaurant

will “usually” or “always” reference TripAdvisor reviews before deciding on the attraction to visit

Source: 2015 ‘Custom Survey Research Engagement’ conducted by Phocuswright on behalf of TripAdvisor.

85%

79%

of travelers will ”usually” or “always” reference TripAdvisor reviews before booking a restaurant

will “usually” or “always” reference TripAdvisor reviews before deciding on an attraction to visit

Online Experiences – A Big Opportunity

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Of leisure travelers decide

on activities only after

arriving at the destination

85% 30% 67% Increase in smartphone

searches at hotels in 2016.

Common search term:

“Things to do near me”

Of travelers feel more loyal towards

a travel company that shares

information during their trip that

improves their travel experience