Westark Area Council 2019 Popcorn Sale Guidebook

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A Message From the Scout Executive

It is the intent of the Executive Board of the Westark Area Council to provide a council sup-

ported fundraiser to provide units a safe, effective product sale to aid them in their efforts to

raise the funds needed to conduct a quality annual program. The council has selected pop-

corn as the product for this sale. The Trail’s End Company is the vendor selected for the sale.

I hope you’ll use this guidebook as a step-by-step manual to planning, executing and enjoy-

ing the rewards of a successful popcorn sale. After all, I know that the most important part

of the popcorn sale is what it allows your unit to do!

If you have any questions, contact the appropriate group here:

• Westark Area Council:

• Trails End: support@trails-end.com or call 1 (888) 997-3897

Sincerely,

Chris Daughtrey

Chris Daughtrey, Scout Executive / CEO

Westark Area Council, BSA

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Make Your Commitment

If your unit has not already made its commitment to sell, please visit to the trails-end.com website to register. Units Get Free Square Readers - Units that sold more than $5,000 in total sales in 2018 quali-fy for free Square Reader(s) if they complete registration. Promotional period ends October 15.

$5,000 - $9,999: One (1) free Square Reader. $10,000+: Five (5) free Square Readers for every $10,000 sold.

Saves You Time

You will use your account to order popcorn and prizes, manage show and sell product, sched-ule show and sell times and locations, and see who is selling.

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Popcorn Calendar: 6

Unit Popcorn Checklist: 7

Kickoff Planner: 8

Unit Commissions: 9

Ways to Sell: 10

Products: 11-13

Prizes/Scholarship Information/Mt. Adventure Challenge: 14-15

Trail’s End App: 16-17

Show & Sell Information: 18-20

Take Order Sale Information: 21

Table of Contents

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2019 Popcorn Calendar

August District Popcorn Kick-Offs

Friday, Aug. 23 Show & Sell orders due by noon

September Pick Up Take Order Forms at Roundtables

Sat., Sep. 14 Show & Sell Popcorn pickup: 8:00 a.m. – Noon.

Sat., Sep. 14 Show & Sell and Take Order sale begins

Wed., Oct. 23 Take Order Popcorn Orders due by noon

Wed., Oct. 23 Show & Sell Leftover Product Due to Council Office

Wed., Oct. 23 Show & Sell payment due to Council Office by noon

Th./Fri., Nov. 7-8: Popcorn Distribution and Take Order payments due

Wed., Dec. 4: Popcorn Sale checks deposited

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Unit Popcorn Checklist

Attend and participate in a popcorn sales Kick-off.

Formulate a popcorn sales plan that includes the three methods of

selling popcorn: Take Order Form, Show & Sell and Online.

Create a timeline of when all order forms, popcorn monies and Scout prize forms

will be due. Be sure to consider the calendar on Page 5.

Hold a unit kick-off meeting for parents to inform and motivate them

to help with your unit’s sale.

Prepare hand-outs for your unit kick-off meeting for both leaders and Scouts.

Hand-outs include:

• Family Guide with prize brochure and order form

• Key Dates

• Goals for the unit and for the family

• A parent job description or list of expectations

Promote corporate popcorn sales with your parents. They can take an order form

to work and help boost their son’s sales.

Complete the unit product order form and submit online. Keep photocopies of your

Scouts’ take order forms so they can be used the following year.

Coordinate your unit’s popcorn pick-up and distribution.

Distribute prizes upon receipt in a timely manner.

Celebrate your unit’s success and use the money raised to provide awesome

program opportunities for the Scouts to enjoy!

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1. Plan ahead. Be sure to utilize the Unit Kick-Off agenda. A good kickoff should be under an hour.

2. Emphasize WHY it is important to sell popcorn. Communicate the exciting Scouting program and how families can cover all their annual expense with one sale. Trail’s End makes it easy to sell gourmet popcorn so Scouts can spend more time having fun and less time selling popcorn.

3. Show Scouts the tools available from Trail’s End. This includes their order forms, prize sheets, training videos and much more! Visit www.trails-end.com to see all the tools available.

4. Spend some time explaining the different ways to sell, key dates for the program and Show & Sell locations.

5. Motivate Scouts to set goals for their sales and to pick an awesome prize! Trail’s End also offers a scholarship program for top sellers.

6. Finish the evening with a memorable event, like throwing pies in the leaders’ faces or funny role-playing. A kick off will be exciting when Scouts are involved in the action!

A great sale starts with a great kickoff!

Follow these simple steps to start your popcorn sale with a BANG and motivate Scouts, parents and other volunteers.

Kickoff Planner

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Unit Commissions

Base Commission – 30% of Gross Sales All units will receive a minimum 30% of gross sales. Most units will surpass the base commission! *** Online Sales: The Commission for online sales is 30%. Prize or No Prize Option – 3% of Gross Sales Units choose the option that works best for them. USING THE PRIZE PROGRAM IS RECOMMENDED! Administrative Bonus – 4% of Gross Sales Have a representative from your unit attend the District Popcorn Kick-Off Meeting. Submit your popcorn order and prize order on time. Submit a copy of the 2019 Per Scout Sales Goal to the District Executive or District Popcorn Kernel by 9-27-19. Sales Bonus – 5% of Gross Sales Unit increases their gross popcorn sales by 10% over their 2018 combined sales (show and sell, take-order and online). Your District Executive or District Popcorn Kernel will provide 2018 Unit Sales figures. TOTAL POTENTIAL UNIT COMMISSION = 42% of Gross Sales!!! OUTSTANDING SALES PERFORMANCE BONUS - $15,000 CLUB In recognition of the extra effort it takes to sell, move and distribute $15,000 worth of popcorn, all units whose gross popcorn sales exceed $15,000 will receive an additional 1 percent bonus for their outstanding popcorn performance.

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Ways to Sell

There is no “trick” to selling. Most people want to support the Scouts and are happy to buy. All you need to do is ask!

3 WAYS TO SELL!

TAKE ORDER

This is the door-to-door sale with your paper “Order Form” or using the Trail’s End “Take Order” app on your phone. Scouts can use this simple script to build their confidence and salesmanship! SHOW & SELL

Arrange Show & Sell locations at local storefronts, chartered organizations, or community gatherings. A table, some popcorn and smiling Scouts will draw in customers to buy their popcorn. Plan in advance and communicate dates and locations with your pack or troop. ONLINE

It’s easier than ever with the new Trail’s End popcorn page. Head over to www.trails-end.com, register your scout, and then they can begin setting up their own personal web page. “Share” the page with the handy links through all Social Media and email. It’s a snap!

Hello my name is __________.

I am a Scout with Pack/Troop _____ here in _______.

We are selling gourmet popcorn to raise money for our unit to attend camp.

Will you help support my Scouting year?

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Show-N-Sell Products

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Take-Order Sale Products

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Online Sale Products

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Prizes!

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Patch/Scholarship Program/ Mt. Adventure Challenge

Patch

Patches will not be available as part of the prize order. Units will order their patches directly from the Council. We will send units a link to order patches toward the end of the sale.

Scholarship Program

Scouts who sell at least $2,500 (online, face-to-face, or combination) in any calendar year will have 6% of their Qualified Product Sales count towards their own Trail's End Scholarship.

Once enrolled, 6% of their sales each year will go towards the scholarship. Reporting of sales is not automatic, and forms must be submitted to Trail's End

each year following the guidelines below. Scouts only have to hit the $2,500 minimum one time, and don't forget online sales count!

BONUS: Every year, the Top 5 Scouts in each region (Northeast, South, Central, West) will receive an additional 6% of their Qualified Product Sales credited towards their scholarship, up to the $1,000 annual maximum. Scouts who sell $2,500 or more in a calendar year must submit a completed scholarship enrollment form and proof of sales to scholarship@trails-end.com. The Scholarship Form can be

found at www.trails-end.com/scholarship.

Mt. Adventure Challenge From August 12 – November 3 up to $20,000 of weekly bonus awards are available for Scouts. Weekly prizes include a $2500 Family Vacation and up to 1750 Scouts instantly winning a $10 Amazon.com Gift Card! Scouts earn one entry for every $100 in credit card sales through the Trails End App or Online Sales.

Learn more about the prize program at rewards.trails-end.com.

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Trail’s End App

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Trail’s End App

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2019 Show & Sell Pre-Order

Due To Council by August 23, 2019 by Noon

How the “Show & Sell” program works:

• Place your product order online at www.trails-end.com by Friday, August 23, 2019 by noon.

• Pick up your “Show & Sell” order on Saturday, September 14, 2019 .

• On Wednesday, October 23, 2019, the following should be given or returned to Westark Area Council:

1. Any unsold “Show & Sell” popcorn

2. Payment for the “Show & Sell” popcorn sold

3. Take Order Sale Popcorn Order submitted online at trails-end.com.

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2019 Show & Sell Suggested Orders

Product Suggest-ed % of Order (based on council averages)

Retail Value per Item

Individual Items to Sell (percentage of goal/value)

Items per Case

Suggest-ed Cases to Order (items to sell/items per case)

Order Retail Value

ACP Caramel Bag 26.0% $ 20.00 48 12 4 $ 960.00

Unbelievable Butter

27.0% $ 20.00 24 6 4 $ 480.00

White Cheddar Cheese Bag

21.0% $ 20.00 32 8 4 $ 640.00

11oz Caramel Bag 26.0% $ 12.00 36 12 3 $ 432.00

100.0% 140 15 $ 2,512.00

$2500

$5000

Product Suggest-ed % of Order (based on council averages)

Retail Value per Item

Individual Items to Sell (percentage of goal/value)

Items per Case

Suggest-ed Cases to Order (items to sell/items per case)

Order Retail Value

ACP Caramel Bag 26.0% $ 20.00 96 12 8 $ 1920.00

Unbelievable Butter

27.0% $ 20.00 60 6 10 $ 1200.00

White Cheddar Cheese Bag

21.0% $ 20.00 56 8 7 $ 1120.00

11oz Caramel Bag 26.0% $ 12.00 72 12 6 $ 864.00

100.0% 284 31 $ 5,104.00

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2019 Show and Sell Suggested Orders

$7500

Product Suggest-ed % of Order (based on council averages)

Retail Value per Item

Individual Items to Sell (percentage of goal/value)

Items per Case

Suggest-ed Cases to Order (items to sell/items per case)

Order Retail Value

ACP Caramel Bag 26.0% $ 20.00 156 12 4 $ 3120.00

Unbelievable Butter

27.0% $ 20.00 84 6 4 $ 1680.00

White Cheddar Cheese Bag

21.0% $ 20.00 80 8 4 $ 1600.00

11oz Caramel Bag 26.0% $ 12.00 96 12 3 $ 1152.00

100.0% 416 15 $ 7,552.00

$10000

Product Suggest-ed % of Order (based on council averages)

Retail Value per Item

Individual Items to Sell (percentage of goal/value)

Items per Case

Suggest-ed Cases to Order (items to sell/items per case)

Order Retail Value

ACP Caramel Bag 26.0% $ 20.00 192 12 4 $ 3840.00

Unbelievable Butter

27.0% $ 20.00 120 6 4 $ 2400.00

White Cheddar Cheese Bag

21.0% $ 20.00 112 8 4 $ 2240.00

11oz Caramel Bag 26.0% $ 12.00 132 12 3 $ 1584.00

100.0% 556 15 $ 10,064.00

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2019 Take-Order Sale

Due To Council by October 23, 2019 by Noon

How the “Take-Order” program works:

• Place your product order online at www.trails-end.com by Wednesday October 23, 2019 by noon.

• Pick up “Take Order” forms at your District’s September Roundtable.

• Pick up your “Take-Order” product order on Thursday, November 7 or Friday, November 8, 2019.

• Take-Order Popcorn payments due at pick-up on November 7 or November 8

• Popcorn Take-Order Sales checks deposited on Wednesday, December 4.

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Have a Great Sale!