2021 print & advertising information

MODULAR & COMMON PRINT ADVERTISING SIZES

FULL-PAGE9.875” x 15.6429”

$657ADD $140 FOR COLOUR

2/3 PAGE9.875” x 10.4286”


1/3 PAGE9.875” x 5.2143”


HALF-PAGE9.875” x 7.7857”


1/4 PAGE4.8542” x 7.7857”

$163.50

ADD $57 FOR COLOUR

1/8 PAGE4.8542” x 3.9286”

$82.50

ADD $23 FOR COLOUR

1/16 PAGE3.1806” x 3.00”


BANNER9.875” x 2.00”


FRONT PAGE POST NOTE1.75” x 1.75”

$65INCLUDES COLOUR

2 X 53.1806” x 5.00”


2 X 43.1806” x 4.00”


“BUSINESS CARD”3.1806” x 2.00”


[email protected] | 204-748-3931 | 305 Nelson Street West, Virden | empireadvance.ca

Booking & Material/Artwork Deadline: Tuesdays by 1:00 pmLine Rate: $7.00 per column inch / $0.50 per agate lineFrequency Discounts: 4x - 10% | 6x - 15% | 12x - 20% | 26x - 25% | 52x - 35%Guaranteed Placement (where available): 25% of ad costCamera-ready ads: Must be submitted in EPS, AI, INDD or PDF formats

Rates do not include GST

PRINT & DIGITAL EDITION DISTRIBUTION

The Empire-Advance is a weekly, Friday edition with a print and digital distribution of 1,500

The Empire-Advance is located in Virden, Manitoba and covers local news within Virden, Elkhorn, Kenton, McAuley,Miniota, Oak Lake, Pipestone, Reston, Cromer, Sinclair, and their surrounding communities and municipal regions.

Manitoba distribution, outside the local coverage area, reaches subscribers in Beausejour, Birtle, Boissevain, Brandon, Carman, Carroll, Dauphin, Deloraine, Douglas, Hamiota, Hartney, Isabella, Killarney, La Salle, Laurier, Medora,

Melita, Miami, Morden, Neepawa, Oak River, Oakville, Petersfield, Rivers, Roland, Russell, Shoal Lake,Souris, St Francois Xavier, Thompson, Tilston, Tyndall, and Winnipeg.

CLASSIFIED ADVERTISING

FLYER DISTRIBUTION

Deadline: 9 days prior to distribution

Flyer Distribution ZonesZone 1 - Virden DealersZone 2 - Local Dealers outside VirdenZone 3 - Local Subscribers outside Virden & RestonZone 4 - Virden & Reston Subscribers

Flyer Insertion Rates:Under 30g: 10¢ each30-50g: 13¢ each51-70g: 19¢ eachPlease contact for rate on inserts over 70 g

Flyers inserts are available for distribution in the Empire-Advance every Friday


Sizing/SpecificationsFlyers must not exceed 8.5” x 11” in size - either as a single sheet, or final size when folded

Classified Rates:25 words or less: $7.00

Over 25 words - 22¢ per extra word

Frequency Discounts:3x - 10% | 12x - 25%

Deadline for booking and material:Tuesdays by 1:00 pm

Charitable Organizations / Service ClubsAd cost, less 15%

Contact us for details on how we can put your Classified adin front of more than 340,000 Manitobans!

*** Classified Advertising wanting or requiring a “box display” will have the column-inch line rate applied

COMMERCIAL PRINTING

Brochures

Business Cards

Business Forms

Envelopes

Event Tickets

Gift Certificates

Invoices

Letterheads

Newsletters

Notepads

Posters

Rack Cards

Receipts

Social Tickets

Specialty Printing

And More!

LOCALLY CREATED.LOCALLY CREATED.QUICK TURNAROUND.QUICK TURNAROUND.

DIRECT SHIPPING.DIRECT SHIPPING.Email [email protected]

for more information or to obtain a quote

DIGITAL ADVERTISING OPTIONS & STATISTICS

Community Display Advertising on empireadvance.ca

3:1 Premium Leaderboard $25 CPM

2:1 Premium Big Box $25 CPM

6:1 Standard Leaderboard $20 CPM

1:1 Standard Big Box $20 CPM

Wallpaper $30 CPM

Page Takeover $75 CPM(With Wallpaper & Mobile Banner)

Page Takeover $60 CPM(Without Wallpaper)

Standout Package $4501/4 page print ad and 10,000 digital impressions

Landing Pages starting at $488

Programmatic starting at $900Site, Search, Contextual and Geo-Fencing

Web Design starting at $2,000

Premium Sponsored Content starting at $1,498Social Media Ads, Online Story, 50,000 Impressions, Facebook Boosts

Other Digital Marketing Services Available

SPECIAL FEATURE PUBLICATIONS

MONTHLY FEATURES F Shop Local A monthly look at local business F Just for Seniors Guide for local seniors with a feature on a local citizen F Home Page Resources for Home Improvement Opportunities F Cooking w/ Locals Visit the kitchen of a local restaurant/individual F Farm Report (Apr-Sept) Farm Resources and current crop/cattle prices

JANUARY F Babies Celebrating the new little additions from the past year F Remembering Tribute to those who passed as they appeared in the EA F Blades A Salute to local Minor Hockey & Figure Skating Clubs

FEBRUARY F Financial Planning Resources & information during tax season F Valentines Day F Income Tax Directory Tax Services & Accountant Directory F Guides & Scouts Celebrating Guides & Scouts Month F Canadian Agricultural Day

Celebrating the food we love and the people who produce it

MARCH F Farm & Field ++ Annual Salute to Local Farming & Farmers F Spring Registration In support of local Recreation Departments F Kidvertising Learning the Art of Advertising in the Classroom F Heritage Family Farms Celebrating long-running Family Farms F Easter Colouring Contest

APRIL F Community Clubs Saluting our local Community & Service Clubs F Administrative Professionals Day Thanking our Admins F Surf to Win Visit local websites to win! F Mothers Day Celebrate Mum!

MAY F Play Ball Minor Ball Season Kick-off Celebration F Let’s Go Camping Local Resources for Camping Season F Spring Car Care Guide to Spring Car Preparation F Customer Appreciation Our Thanks for Your Support F Town Wide Yard Sale - Shop Virden In support of the ACL event F Farmers Market Kick-off

JUNE F Life After High School Resources and ideas for graduating students F Father’s Day Celebrate Dad! F National Indigenous Peoples Day F Sinclair Redneck Days F Arrive Alive A Safety Reminder during Graduation Season F Canada Day Local Events Guide F Heritage Family Farms Celebrating long-running Family Farms

JULY F Staycation Summer Guide to Local Staycation Ideas F Grad Celebrating our Virden, Elkhorn & Reston Graduates F Who’s Who in the Zoo Guess the Local Business Owner/Manager F Pipestone Fun Days F Elkhorn Western Weekend Elkhorn Elk’s Western Celebration F Elkhorn Fair Elkhorn Agricultural Fair F Oak Lake Fair Oak Lake Agricultural Fair F Reston Fair Event Guide

AUGUST F Rodeo ++ In support of the Virden Indoor Rodeo & Wild West Daze F Fall Registration In support of local Recreation Departments F Harvest Haze In support of the Reston Street Festival F Walk This Way Scavenger Hunt Tour Virden & you could win F Back to School Back to School Safety Game F Bald is Beautiful Local campaign to raise awareness of childhood cancer

SEPTEMBER F Women in Business Celebrating local women excelling in their field F Heritage Family Farms Celebrating long-running Family Farms F Meet Your Oil Caps Meet this seasons Virden Oil Capitals

OCTOBER F Fire Prevention Saluting our Local Heroes during Fire Prevention Week F Co-op Week Celebrating our local co-ops F Winter Car Care Guide to Winter Car Preparation F Halloween

NOVEMBER F Remembrance Day Tribute to our past and present local heroes F Hunting & Fishing Local Resource Guide F Holiday Guide Shopping, Baking, Christmas Festivities Guide F Plaid Friday Shop Local instead of Big Box Stores for “That” Friday! F Arrive Alive A Safety Reminder during Christmas Party Season

DECEMBER F Christmas Greetings Thanks & Greetings from Local Businesses F Arrive Alive A Safety Reminder during the Holiday Season F Heritage Family Farms Celebrating long-running Family Farms F Twinkle Tour Christmas Decoration Scavenger Hunt


++ Denotes an extended distribution editionDates of features are subject to change or cancellation without notice.

We have planned out our year ahead and we know it’s going to be an exciting one!We invite you to come along for the journey.

Below is a list of our well-read features as well as some new and exciting specials. If you would like to plan your year with us, please feel free to mark off the features you would like to take part in and send it back to us.Scan it or take a photo of it and email it back or give us a call and we will stop by and pick it up!


ADDITIONAL AD SPECS AND SIZE VARIATIONSCOLUMN WIDTHS 6 COL 5 COL 4 COL 3 COL 2 COL 1 COL

PICAS 59P3 49P2.5 39P2 29P1.5 19P1 9P0.5

INCHES 9.875 8.2014 6.5278 4.8542 3.1806 1.5069

6X 5X 4X 3X 2X

2/3 PAGE 146 175 219 - - - - - - - - - - - -

1/3 PAGE 73 87 109 146 219

1/2 PAGE 109 131 164 219 - - - - - -

1/4 PAGE 54 65 81 109 163

1/8 PAGE 28 33 41 55 82

1/16 PAGE - - - - - - - - - - - - - - - - - - 28 42

2 X 5 - - - - - - 28 35 46 70

2 X 4 - - - - - - - - - - - - 28 37 56

AD SIZES - COLUMNS X AGATE LINES

BOLD DENOTES STANDARD AD DIMENSION

6X 5X 4X 3X 2X

2/3 PAGE 62p6.875 75p0 93p10.28 - - - - - - - - - - - -

1/3 PAGE 31p3.429 37p3.429 46p8.571 62p6.857 93p10.28

1/2 PAGE 46p8.571 56p1.714 70p3.429 93p10.28 - - - - - -

1/4 PAGE 23p1.714 27p10.28 34p8.571 46p8.571 69p10.28

1/8 PAGE 12p0 14p1.714 17p6.857 23p6.857 35p1.714

1/16 PAGE - - - - - - - - - - - - - - - - - - 12p0 18p0

2 X 5 - - - - - - 12p0 15p0 19p8.571 30p0

2 X 4 - - - - - - - - - - - - 12p0 15p10.286 24p0

AD SIZES - COLUMNS X PICAS


6X 5X 4X 3X 2X

2/3 PAGE 10.4286 12.50 15.6429 - - - - - - - - - - - -

1/3 PAGE 5.2143 6.2143 7.7857 10.4286 15.6429

1/2 PAGE 7.7857 9.3571 11.7143 15.6429 - - - - - -

1/4 PAGE 3.8571 4.6429 5.7857 7.7857 11.6429

1/8 PAGE 2.00 2.3571 2.9286 3.9286 5.8571

1/16 PAGE - - - - - - - - - - - - - - - - - - 2.00 3.00

2 X 5 - - - - - - 2.00 2.50 3.2857 5.00

2 X 4 - - - - - - - - - - - - 2.00 2.6429 4.00

AD SIZES - COLUMNS X INCHES


• Camera-ready ads must be submitted as high-resolution in EPS, AI, INDD or PDF formats

• We ask that Advertising Artwork Components be a minimum of 180 dpi and be submitted in TIFF, EPS, PDF, AI, JPG or PSD format

• Microsoft Word and Publisher files cannot be accepted as camera-ready ads and will be reset by our production team. A proof will be provided before press run.

• Creative services are included in the cost of advertising.

• Booking & Material/Artwork Deadline: Tuesdays by 1:00 pm

• If you have any questions or concerns pertaining to pre-made or advertising artwork submissions please contact [email protected]

2021 print & advertising information

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