lesson 2 print advertising (1)
TRANSCRIPT
![Page 1: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/1.jpg)
Print Advertising Campaigns
![Page 2: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/2.jpg)
What did we discuss last week?• What is an advert• What is an advertising campaign• How are adverts linked in campaigns• What is the point of advertising?
![Page 3: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/3.jpg)
Aims• All of you will be able to discuss target
audience types
• Most of you will be able to explain what links advertisements in campaigns
• Some of you will be able to give examples of the different types of advertising used in campaigns
![Page 4: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/4.jpg)
Audience Categories• Age • Gender• Lifestyle• Interests• Location people live
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Individually come up with examples for media that is targeted to an audience by:
• Age group• Gender group• Lifestyle choices• Interests• Location people live
![Page 6: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/6.jpg)
Who created it?
UK based company
![Page 7: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/7.jpg)
Print Adverts in the Campaign
![Page 8: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/8.jpg)
Billboards
![Page 9: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/9.jpg)
Bus stop Posters
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![Page 11: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/11.jpg)
Bus poster
![Page 12: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/12.jpg)
Newspaper
![Page 13: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/13.jpg)
Magazine
![Page 14: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/14.jpg)
Internet Advertising
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Web Banner
![Page 16: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/16.jpg)
Web Banners
![Page 17: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/17.jpg)
TV advertising in the campaign
![Page 18: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/18.jpg)
TV general Ad
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TV Ad- Characters
5 Ads with the characters:FearAngerDisgustJoySadness
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Themes and links in the adverts
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Who were the target Audience?• How do you know who the target audience for the
advert were?
• Who is the audience for Sky broadband?
• Do you think that it was successfully advertising sky broadband to the right audience? Why?
• What kind of lifestyle and interests do you think the audience would need to have in order to pay for a product like this?
• Does the campaign target the audiences lifestyle?
![Page 22: Lesson 2 print advertising (1)](https://reader034.vdocuments.net/reader034/viewer/2022051520/589dcd9c1a28abf45d8b5717/html5/thumbnails/22.jpg)
Use the hand out to help you write about:
• An advertising campaign• Themes• Adverts in the campaign• Audience