21 may 2015

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Source : US, Informate Insights Data amongst Android smartphone users - March 2015 www.informatemi.com Will Spotify’s Newly Offered Features Translate Into Higher Engagement Amongst Its Users? Reach (%) Hours / Month (among users) Male Female 36 and above 25-35 15-24 Overall 8% 14% 9% 6% 9% 8% 3.7 4.3 4.4 2.6 2.4 5.3

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Page 1: 21 may 2015

Source : US, Informate Insights

Data amongst Android smartphone users - March 2015

www.informatemi.com

Will Spotify’s Newly O�ered Features Translate Into Higher Engagement Amongst Its Users?

Reach (%) Hours / Month (among users)

MaleFemale36 and above25-3515-24Overall

8%

14%

9%

6%

9%8%

3.74.3 4.4

2.6 2.4

5.3