Re-thinking Content & BusinessModels in the Digital Age

Allen NorenVP Online & Digital Initiatives

In Print In Person Online

About O’Reilly

What’s happening to our business:Three perspectives• Customers• Publisher• Content creators

One: CFO of a publishing company

“Books are soinconvenient.”

Two: Yale Executive MBA

“If it wasn’t on Google, itdidn’t exist.”

Three: University honors students

Books?

We are all working harder to remainrelevant to our audiences.

Wherever there is uncertainty, thereis opportunity.

“Opportunity is missed by mostpeople because it is dressed inoveralls and looks like work.”—Thomas Edison

“Too many people are thinking ofsecurity instead of opportunity.”—James F. Byrnes

What’s happening to our business:Three perspectives• Customers• Publisher• Content creators

Evolution of a “book”

Evolution of a “book”

Mobile

Live Books

Live Online Events

Video

What’s happening to our business:Three perspectives• Customers• Publisher• Content creators

What can we do?• Challenge business models.• Embrace the chaos.• Include authors and audiences.• Create communities where authors

and readers can collaborate,participate, and create. Recognizeand reward them.

• Digital products in multipleformats.

• Relentlessly improve the userexperience.

• Create a culture of innovation.

In the beginner’s mind there are many possibilities. Inthe expert’s mind there are few. —Shunryu Suzuki

Think like a beginner.

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