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Page 1: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

Marketing strategy[section preview]

www.themarketingconcept.com © Dr. Stephen Fanning Chateau du Clos de Vougeot – the home of wine marketing

Page 2: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

‘the art of the general’‘strategos’

Page 3: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

When you think of Michelangelo you must think strategy

Best satisfy the customer – Best satisfy the organisation

Do everything to achieve the goal

Page 4: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

the 3X3 structure of themarketingconcept [e-book]

We will preview section 3 [application]

Page 5: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

Collect & Analyse

Implement & Evaluate

The business-marketing planning processfrom strategy to tactics

Design & Develop

Page 6: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

www.themarketingconcept.com © Dr. Stephen Fanning

Page 7: 3-0 Marketing strategy preview [short version]...2019/09/03 · Strategic Marketing Plan Tactical Marketing Action Plans Section 3: Marketing Strategy marketing strategy - [3 modules]

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