3-d print applications in product development fairfield university conference 2-20-2009
TRANSCRIPT
3-D Print Applications in Product Development
Fairfield University Conference 2-20-2009
Presentation Overview
• Brief History of Rapid Prototyping (RP)
• Objet’s Position in the Market
• How/Why Companies use 3D Print
• ROI OverviewBusiness Case for 3D Print
Brief History of RP Industry
• Started in late 1980’s early 1990’s– Cumbersome process– Expensive equipment – Specialized KNOWLEDGE BASE– Only large companies invest
• Fast Forward 20 years– Simple process with 3D Printers– Anyone with 3D CAD can easily make models.
Objet Overview
Office Friendly Technology– Easy Cleanup, Minimal Training
Expanding product line – Wide range of Material Properties and
Printers
Leading Technology– Polyjet (inkjet)– Polyjet Matrix (multiple materials)
Established Company – Thousands of installations WW– “Most desired” technology
Automotive & Industrial
Selected Customers
Sample Models
Cost of error
TimeDesign/Concept Mass Production
First runs/ prototypes
High risk for any company!
Why Use 3D Print? Old Driver - Cost of Error
New Driver – Need for Collaboration
• Increased requirement for validation of complex products• Do more with less• Communicate design
concepts better
“I think one of the things we are good at as a team is gently moving these fragile ideas along so they become just a little more robust and you can actually start to see what they are. So we go from those sorts of discussions and then we make lots and lots of prototypes.
Apple’s Jonathan Ive {Radical Craft 2006]
Time flies… And flies... And flies
Release late and/or
compromised design
Where is the Profit Opportunity?
•Save $5K on model expense? (Old School)
•Save $50K in total development cost? (New)
•Earn $500K with a better product in less time! (New)
Design CycleInnovate,review,
Share models
Discover “Issues”
Release optimized
designon time!
Design CycleInnovate, MODEL,
review, repeat
New School
Use modelsto INNOVATE
and solve problems in real
time.
Must havecapabilities in-house.
Old School
Use modelsto CONFIRM
designs.
(Out-sourceis OK).
How Prototype Models are used in New Product Development Processes
Share models discover “Issues”
REPEAT Process (if time allows?)
Place orderfor
Model
ModelModel
Model Model
Sample Company Statistics
•$60M Revenue
•24 Engineers/CAD Seats
•10 new products per year
– Avg. selling price = $100
•24 month PD cycle time
•250 drawings per month
•Warranty cost=1%
Forecast Results using 3D Print(Using company supplied data):
$1,340K
Sample Results
+$600K
+$520K
+$120K
+$100KSavings - warranty costs
Savings - ECOs after release
Savings – development hours
Products to market 2-3 months sooner
Per Year!
