3 event planning lessons i wish i learned sooner - nyiad new york institute of art and design
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3 Event Planning Lessons I Wish I Learned Sooner - NYIAD New York Institute of Art and DesignTRANSCRIPT
I Wish I Learned Sooner
3 EVENT PLANNING LESSONS
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I t 's helpful to understand wedding tradit ions before you start breaking from them. However, that part icular program only scratched the surface of start ing and running a wedding planning business.
Pricing, contracts, and promotion were as important as knowing the diff erence between a nosegay and a cascade bouquet.
Pricing advice such as “shop the competit ion” was doled out l ike the gospel truth. Whi le i t may be a good piece of advice.
Learn that shopping the competit ion was only a smal l part of the pricing matrix. learned about an onl ine community for wedding planners, the now-defunct Coordinators Corner, where planners shared their best practices and fai lures.
1. BE PICKY ABOUT WHERE TO OBTAIN KNOWLEDGE
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Industry events are great networking opportunities.
International Special Events Society's (ISES) Showcase, National Association for Catering
The real opportunity was in the membership. Beyond being listed in the directory, contributing to the industry was — and sti l l is —instrumental to my growth as a planner.
It is through participation that you build the contacts and win the contracts that will keep you in business for the long haul.
2. PARTICIPATION MATTERS
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List ing diff erent package levels on our website, as much as it bothered me, increased interest in our company, but we st i l l had to make the sale — the init ial consultation
She warned me that by off ering a complimentary init ial consultation to potential c l ients, legal ly, I would have to give advice — my product — for free.
She recommended that I off er an init ial meeting to potential c l ients, a “gett ing-to-know-you” session to see i f our personal it ies matched.
Asking questions about their wedding to determine their needs, and giving advice.
3. HOW TO SELL MY SERVICES
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