3 keys to faster mobile website performance w/dyn & marlin mobile

Three Keys to FasterMobile Website Performance

Cory von WallensteinChief Technologist, Dyn@cvwdyn

Adrian MendozaCo-founder, Marlin Mobile@marlinUX

http://www.linkedin.com/company/dyn

http://www.facebook.com/Dyn

http://twitter.com/dyninc

http://www.youtube.com/dyninc

Pg. 2 Three Keys to Faster Mobile Website Performance @cvwdyn from Dyn & @marlinUX

Your Presenters

Cory von WallensteinChief Technologist, Dyn

@cvwdyn

Adrian MendozaCo-founder, Marlin Mobile@marlinUX






Mobile traffic - it’s just the tip of the iceberg






48% of users say that if they arrive on a business site that isn't working

well on mobile, they take it as an indication of the business simply not

caring.

User Experience: It's What's for Breakfast.

Source: Margin Media

…and really important






this is your mobile experience now…

The Mobile Equation

…its complicated






69 different screen sizes

…really complicated

1145 different device models292 different carriers

May 20141908 different user agent profiles

50 different OS versions






1. Measure performance on actual devices

2. Engineer for mobile user experience

3. Design for mobile user experience

Three keys to faster mobile website performance






Real Results come from testing on Real Devices in the “Wild”

• Amazon increased revenue by 1% for every 100 milliseconds of improvement

• Google found ½ second delay caused a 20% drop in traffic






Measure on actual devices

Walmart – 2.5s

Target -5.1s

Costco – 14.8s






Someone is doing something right

Walmart – 2.5s

Target -5.1s

Costco – 14.8s

BenchmarkMeasure on actual devices





Pg. 11 Three Keys to Faster Mobile Website Performance @cvwdyn from Dyn & @marlinUXMarlin Mobile: Mobile Performance Monitoring

do these users matter to you?






Pg. 12 Three Keys to Faster Mobile Website Performance @cvwdyn from Dyn & @marlinUXMarlin Mobile: Mobile Performance Monitoring

do these users matter to you?

or do these?







YOU own your user experience






What happens when your mobile website is slow in the

southwest?

Back end performance






Time to call Akamai

What happens when your mobile website is slow in the

southwest?

Back end performance






vs.

Design for Performance

small page big page






Source: Marlin Mobile

small page-1.5s

big page – 4.7s

increased performance by

68%by reducing

HTTP requests







increased performance by

30%by reducing

HTTP requests and page weight







Three keys to faster mobile website performance

1. Measure performance on actual devices

2. Engineer for mobile user experience

3. Design for mobile user experience






How can I get started?Marlin Mobile Dyn

• CDN’s are key vendors for your technical solution…

• Dyn Traffic Management allows you to load balance across CDNS

• Choose the right CDN for the right user, in the right part of the world at the right time

• Head to Dyn.com

• Mobile performance is unique and requires ongoing testing…

• Your desktop tools are inadequate and you need mobile specific tools.

• Marlin Mobile tests your mobile websites and apps on real mobile devices in the wild.

• Head to Marlinmobile.com/dyn for a free account






Questions?

Cory von Wallenstein

Chief Technologist, Dyn

@cvwdyn

Adrian Mendoza

Co-founder, Marlin Mobile

@marlinUX





3 keys to faster mobile website performance w/dyn & marlin mobile

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