3 reasons ceos can't ignore glassdoor

#Glassdoor

3 Reasons Why

CEOs Can’t Ignore Glassdoor

#Glassdoor

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#Glassdoor

Featured Speakers

Mike WalshSenior Product Marketing Manager

at Glassdoor

Roberta Matuson“The Talent Maximizer®”

at Matuson Consulting

Poll Results

www.matusonconsulting.com | [email protected] | 413-582-1840 | © Matuson Consulting

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Parting Thought…




#Glassdoor

Join the conversation and let your

employer perspective be heard!

#Glassdoor

3 Reasons Why

CEOs Can’t Ignore Glassdoor

#Glassdoor

Investors Care About

Company Reputation

#Glassdoor

Reason #1:

Investors Care About Company Reputation

THE LEADERSHIP IMPACT

0%

100%

200%

300%

400%

500%

600%

700%

800%

900%

1000%

900%

74%

Well-Led

Companies

Poorly-Led

Companies

15-20%of the variance in a

company’s performance

comes down to

leadership

#Glassdoor

Reason #1:

Investors Care About Company Reputation

~ Battery Ventures,

Retweeted

#Glassdoor

Case Study: Cornerstone OnDemand

Best Medium-SizedCompany to Work For

4.6 out of 5.0overall company rating

#4

20

14

Employee engagement campaign

resulted in 136 reviews in 30 days

3X increase (346%) in job seeker traffic

and awareness year-over-year

#Glassdoor

Engaged EmployeesAre More Productive

#Glassdoor

agree their perception of a company improves

after seeing an employer respond to a review

Reason #2:

Engaged Employees Are More Productive

69%of Glassdoor members

#Glassdoor

Case Study: Zillow

Best Places to Work 4.2 out of 5.0overall company rating

#33

20

15

#Glassdoor

Action Plan: Respond to Reviews

Respond Promptly (monthly or quarterly)

Welcome All Feedback

Address Specific Issues

Be Considerate

Promote the Positive

Download our Responding to Reviews eBook to learn how to

reinforce your employer brand by leveraging your reviews.

PRO TIP:

#Glassdoor

Knowledgeable Job CandidatesAre Easier to Recruit

#Glassdoor

are likely to apply to a job if an employer

actively manages its employer brand.

Reason #3:

Knowledgeable Candidates Are Easier to Recruit

94%of job seekers

#Glassdoor

Case Study: Edelman


#43

20

15

Employee engagement campaign

resulted in 136 reviews in 30 days

3X increase (346%) in job

seeker traffic and awareness YOY

#Glassdoor

Case Study: Edelman


#43

20

15

“It was truly stunning to learn that I was the third ranked CEO of

a major company in employee approval ratings, just behind the CEOs

of LinkedIn and Ford. To all of the Edelman colleagues who said

in the Glassdoor survey that they approved of my leadership,

thank you. Your enthusiasm, dedication and desire to excel get me

out of bed every day determined to do better than the day before.”

~ Richard Edelman, Edelman President and CEO

#Glassdoor

Summary: 3 Reasons Why CEOs Can’t Ignore Glassdoor

Investors Care About

Company ReputationKnow what’s being said

about you and your company

Engaged Employees

Are More Productive

Use Glassdoor to build your

brand, respond to reviews and

join the conversation

Knowledgeable JobCandidates Are

Easier to Recruit

Use Glassdoor to analyze the

competition, target ideal-fit job

seekers and win the war for talent

#Glassdoor

Action Plan: Utilize Glassdoor

Unlock your Glassdoor profile and see

who is visiting your profile for FREE!

#Glassdoor

Questions?

Question Time

Presenter’s Contact Information:

Roberta MatusonPhone: 413-582-1840Web: http://matusonconsulting.comEmail: [email protected]

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3 reasons ceos can't ignore glassdoor

Recruiting & HR