3 secrets to start earning money quickly by landing great freelance and consulting clients
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Diana Schneidman UniForum Chicago, Nov. 29, 2011. 3 secrets to start earning money quickly by landing great freelance and consulting clients. Why freelance & consult?. Earn money Provide stimulating activity Pride in achievement Develop new skills, strengthen existing skills - PowerPoint PPT PresentationTRANSCRIPT
Diana Schneidman
UniForum Chicago, Nov. 29, 2011
Why freelance & consult?
Earn money Provide stimulating activity Pride in achievement Develop new skills, strengthen
existing skills Fill resume gaps Create your own job Dysfunctional job market
3 steps to success!
1. Go after assignments like your last good job (B2B)
2. Contact the best prospects directly3. Get real! Allow a few weeks to get
paying work
3 markets:
Business to consumer (B2C)
Business to business (B2B)
Business to very small business (B2VSB)
Semi–Myth #1
People are too busy to read
or listen to long messages
Semi–Myth #2
Know / Like / Trust
Semi–Myth #3
USPUnique Selling
Proposition
What not to do at the beginning Write a formal business plan Create a great website Social networking Any marketing that takes a lot of
preparation
The 3 steps:
What if everyone did this?
Next steps
Get my free report & newsletter: www.StandUp8Times.com
Get the whole story in my ebook: www.StartFreelancingAndConsulting.co
m Discount code: IMETDIANA
Read Land the Tech Job You Love by Andy Lester: http://petdance.com/book/
3 steps
What to charge?
By the project or by the hour Same pay rate as your last job Calculate your expenses and set
your rate to cover Research rates online Ask others in your field
What to charge: more ideas Websites like Elance and Guru Base rates on your value to the client What you feel you are worth Calculate rate based on your annual
salary
Remember this!
What you charge initially isn’t such an important decision
Structure payment schedule to obtain as much of total as possible as early as possible
Book List
The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less by Peter Bowerman
What to Charge: Pricing Strategies for Freelancers and Consultants by Laurie Lewis
The Designer’s Guide to Marketing and Pricing: How to Win Clients and What to Charge Them by Ilise Benum
Land the Tech Job You Love by Andy Lester Lots of titles (Including a very new title) by Alan Weiss
on how to consult And then there’s my PDF book, available only from its
own website: www.StartFreelancingAndConsulting. Use the discount code IMETDIANA, bringing the price below $10.