3 ways to drive more local business

35
3 WAYS TO DRIVE MORE LOCAL BUSINESS Eric Hebert, Digital Media Strategist

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Page 1: 3 Ways to Drive More Local Business

3 WAYS TO DRIVE MORE LOCAL BUSINESS

Eric Hebert, Digital Media Strategist

Page 2: 3 Ways to Drive More Local Business

HOW DOES ONE DRIVE SALES IN 2017?

Page 3: 3 Ways to Drive More Local Business

HOW DOES ONE DRIVE SALES IN 2017?

Page 4: 3 Ways to Drive More Local Business

WHAT HAS OUR ATTENTION THE MOST?

Page 5: 3 Ways to Drive More Local Business

WHAT HAS OUR ATTENTION THE MOST?

Page 6: 3 Ways to Drive More Local Business

WHAT HAS OUR ATTENTION THE MOST?

Page 7: 3 Ways to Drive More Local Business

WHAT HAS OUR ATTENTION THE MOST?

Page 8: 3 Ways to Drive More Local Business

WHAT HAS OUR ATTENTION THE MOST?

Page 9: 3 Ways to Drive More Local Business

MARKETING ONLINE DOESN’T MEAN FREE

Page 10: 3 Ways to Drive More Local Business

SMART ADVERTISING = SUCCESS

Page 11: 3 Ways to Drive More Local Business

GOALS + OFFERS + TRACKING ROI

Page 12: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

Page 13: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

Page 14: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

Page 15: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

• Collect Email

Page 16: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

• Collect Email

• Contact Form

Page 17: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

• Collect Email

• Contact Form

• Phone Number

Page 18: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

• Collect Email

• Contact Form

• Phone Number

• Track Conversions

Page 19: 3 Ways to Drive More Local Business

FACEBOOK ADVERTISING

• Create Special Offer

• Send to Website

• Collect Email

• Contact Form

• Phone Number

• Track Conversions

• Determine ROI

Page 20: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

Page 21: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

Page 22: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

• Create Offer & Landing Page

Page 23: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

• Create Offer & Landing Page

• Track Conversion & ROI

Page 24: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

• Create Offer & Landing Page

• Track Conversion & ROI

• Use Phone Extension

Page 25: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

• Create Offer & Landing Page

• Track Conversion & ROI

• Use Phone Extension

• Phrase / Exact Match

• Google My Business (Free!)

Page 26: 3 Ways to Drive More Local Business

GOOGLE ADWORDS

• Target by Keyword

• Create Offer & Landing Page

• Track Conversion & ROI

• Use Phone Extension

• Phrase / Exact Match

Page 27: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

Page 28: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

Page 29: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

Page 30: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

• Teach and Educate

Page 31: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

• Teach and Educate

• Advertise on Facebook

• Use on Website

• Rank in Google Search

Page 32: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

• Teach and Educate

• Advertise on Facebook

Page 33: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

• Teach and Educate

• Advertise on Facebook

• Use on Website

Page 34: 3 Ways to Drive More Local Business

YOUTUBE VIDEOS

• Low Budget Commercials

• Interviews with Owners

• Teach and Educate

• Advertise on Facebook

• Use on Website

• Rank in Google Search

Page 35: 3 Ways to Drive More Local Business

THANKS!

2017 Evolvor Media http://evolvor.com