3 WAYS TO FOCUS YOUR MESSAGEON SOCIAL MEDIA

www.socialmedia.jou.ufl.edu

TODAY’S SOCIALTo be successful in their social media strategy, companies must do more than post fun images or share news. As a maturing marketing vertical, social media needs to impact your company’s bottom line on a daily basis.

Doing so requires a social media manager who can tie social efforts directly to business goals and overall marketing strategy. Here are three ways you can refine your social media marketing tactics to drive results for your business.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

1. FIND YOUR VOICEDefining a brand persona and messaging strategy is the most effective way to ensure everything you say on social media reflects your brand. Start by choosing three to five words that describe your organization’s personality and build a persona that reflects those values. Once you’ve identified those core tenets, craft every message around one or more of these traits.

A smart brand persona will help your audience determine the content they can expect and shape every interaction you have on social media.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

2. DEFINE YOUR PURPOSETactics should be guided by business objectives and audience needs. If you’re simply promoting sales or sharing silly pictures, you’re probably not delivering value to your audience. Do your users expect helpful customer support? Then implement responsive systems to handle their requests.

If you don’t deliver on the promises you make, or abuse the relationships you’ve built with your audience, your social efforts will fall short of your goals.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

3. EARN YOUR PLACEContinual self-promotion is a surefire way to lose your audience. Instead of inundating your audience with promotional material, focus on starting conversations or joining a wider dialogue with consumers – helpful links, cultural or industry insights and more.

Many successful social media marketers take an 80/20 approach to their messaging: providing valuable, entertaining or insightful content 80 percent of the time earns the right to promote products 20 percent of the time.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

THE RIGHT SKILLSIt takes a savvy communications professional to build an impactful social media presence. Organizations demand marketers with a range of analytical, storytelling and creative skills; it can be difficult to sharpen these talents directly in the workplace.

The online Social Media master’s specialization from UF’s College of Journalism and Communications helps working professionals expand their marketing toolkit to effectively manage a social brand.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

3 WAYS TO FOCUS YOUR MESSAGE ON SOCIAL MEDIA

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College of Journalismand CommunicationsUNIVERSITY of FLORIDA

www.socialmedia.jou.ufl.edu