A

Three “C” Report

on

Sharekhan Limited.

Submitted to:

Mrs. Parijad Dongure

(Faculty Guide)

INC , Nagpur.

Submitted by:

Mahesh Wagh

8NBNG135

INC NAGPUR

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Company Profile

Name: Sharekhan Company Limited.

Punch line: Your Guide To The Financial Jungle.

Logo:

Address:

Branch- Head Office,

A-206, Phoenix House,

2nd Floor,

Senapati Bapat Marg,

Lower Parel,

Mumbai-400013

Telephone no: 022-67482000

Toll Free: 1800227500

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About Sharekhan

Sharekhan Limited Company belongs to(SSKI group) S S Kantilal

Ishwarlal Securities Limited.

The company deals in shares, commodities, derivatives etc there is

also a facility of online as well as off line trading.

The SMS alerts are sent to the existing customers for the market

fluctuations.

Sharekhan.com is an online trading facility founded in 1999-2000 with

a focus on equities, derivatives and commodities brokerage execution

on National Stock Exchange of India Limited (NSE), Bombay Stock

Exchange Ltd (BSE), National Commodity and Derivatives Exchange

India (NCDEX) and Multi commodity Exchange of India Ltd. (MCX).

Sharekhan has one of the best state of art web portal providing

fundamental and statistical information across equity, mutual funds

and IPOs.

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Types of Account in sharekhan Limited.

1. Sharekhan Classic account:

It allows investors to buy and sell stocks online along with feature like

integrated banking, demate and digital contracts, real time portfolio

tracking with price alerts and instant credit and transfer.

2. Sharekhan speed trade

account:

This account for active traders who trade frequently during the day’s

trading session.

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Company hierarchy

CHAIRMAN : Mr. Shripal Morakhia, who has worked with the

president of the New York Stock Exchange as executive Assistant during

1979-1980.

CEO : Mr. Tarun Shah.

MD: Mr. Shripal Morakhia.

VICE PRESIDENT: Mr. Kalyan Raman.

Branch Incharge: Mr. Milind Kher.

C.S.M : Mr. Jatin Kulkarni.

Assistant Manager: Mrs. Anupama Choudhary.

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Customers:

The customers of Sharekhan are those people who are interested in

share trading, mutual funds, etc. The company is presently operating

in the various cities with the base of over 600000 customers. The

company targets everyday 1000 people for convincing them to deal in

the shares, derivatives, commodities etc.

The customer feedback for the company is very much essential

because the company is a services provider. This feedback is posted

on the company website for other visitors also.

Sharekhan ltd. Company is giving the full response to the queries of

the customers to maintain good reputation in the market.

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Competitors

The companies which deal with shares, commodities and other

such monetary securities are Sharekhan’s competitors. Following are some

of the companies that are its competitors:

Motilal Oswal Securities

Karvy Stock Broking

Religare Securities

India Infoline

Indiabulls

ICICI Direct

Reliance Money

Kotak Securities

UTI Securities

Anand Rathi securities

Angel broking

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Company SWOT analysis

STRENGTHS WEAKNESSES

1st brokerage firm to go online.

PMS Services. Online fund transfer. Recommendations. Schemes for half brokerage.

High brokerage charge.

Do not provide facility to book limit order trades during after-hours.

OPPURTUNITIES THREATS

Huge and vast market. Increasing industry size.

There are many competitors entering into this segment.

Low brokerages in the other security offerings

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Conclusion

Sharekhan ltd. is the company having good facilities for the

satisfaction of the customers. It has to provide best of the services

as it is mainly service provider. With respect to its services it can be

conclude that company will definitely having very good future

growth in the respective field.

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