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TRANSCRIPT
PROPRIETARY AND CONFIDENTIAL ©2016
3XE Digital Croke Park, May 11th 2016
PROPRIETARY AND CONFIDENTIAL ©2016
The rise of messenger apps & the advent of ‘Conversational Commerce’
Twitter: @Dave_Haze
PROPRIETARY AND CONFIDENTIAL ©2016 Source: Bi Intelligence
PROPRIETARY AND CONFIDENTIAL ©2016
By 2020 5bn people on earth will have smartphones
4 Source: Benedict Evans, Mobile is eating the world
PROPRIETARY AND CONFIDENTIAL ©2016 Source: EMarketer
PROPRIETARY AND CONFIDENTIAL ©2016
1. Ubiquity
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2. Asia
PROPRIETARY AND CONFIDENTIAL ©2016 Source: http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
3. Consumers
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There’s gold in them thar hills!
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FB Messenger & KLM
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Conversational Commerce ‘Seamless and fluid experiences’
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?
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PROPRIETARY AND CONFIDENTIAL ©2016
By 2020, the customer will manage 85% of its relationships with an enterprise without interacting
with a human
Source: Gartner: http://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf
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PROPRIETARY AND CONFIDENTIAL ©2016
Bots
The next gold rush!
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So what does all this this mean for businesses and brands?
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PROPRIETARY AND CONFIDENTIAL ©2016
“To be a successful advertiser on the web in the future, you will need to build content based on
many, lightweight interactions over time.”
Paul Adams, VP of Product @Intercom
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Email Open Rate SMS Open Rate
22% 98%
90min Response time
90sec Response time
Think SMS
V
V
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PROPRIETARY AND CONFIDENTIAL ©2016
In conclusion think….. ● Trial, experimentation, pro-typing ● Less on promotion, more on storytelling,
entertainment or utility ● Context, relevant moments
PROPRIETARY AND CONFIDENTIAL ©2016
Thank you