4 Common Marketing Mistakes to Avoid

Download 4 Common Marketing Mistakes to Avoid

Post on 15-Apr-2017




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<ul><li><p>GROWTHTIPS.</p><p>Nopadon Wongpakdee</p></li><li><p>Distro Hacker for 500 Startups. </p><p>Growth Marketing 16+. </p><p>Growth for Huddle. Consultancy: 6 Years. </p><p>Severe Resting Bitch Face.</p><p>WHO AM I?</p></li><li><p>1200+ Investments since July 2010. </p><p>Dojo: Intensive 12-Week Programme (1 month in residence).</p></li><li><p>500 Startups In-House Distro Team World-Class Growth Hackers</p></li><li><p> TODAYS TOPICS</p><p>4 Key Growth Takeaways </p><p>4 Common Mistakes to Avoid</p></li><li><p>THE SECRET SAUCE.</p></li><li><p>NUMBER OF GUESTS STAYING WITH AIRBNB DURING THE SUMMER</p><p>15M</p><p>10M</p><p>5M</p><p>2010 2011 2012 2013 2014 2015 0</p><p>17M</p></li><li><p> GROWTH MARKETING =</p><p>Process + Testing</p></li><li><p>YOU ARE UNIQUE.</p></li><li><p>ST P WASTING </p><p>TIME!</p></li><li><p>TEST TEST</p><p>AND TEST!</p></li><li><p>RESIST THE </p><p>SHINY OBJECT!</p></li><li><p> LET IT GO</p><p>IT WILL NEVER BE PERFECT.</p></li><li><p> 4 COMMON ISSUES</p></li><li><p> 1. Personas:Who are Your Customers</p><p>?</p></li><li><p>WHAT WE WANT TO </p><p>TALK ABOUT </p><p>HOW WE ACTUALLY HELP PEOPLE</p><p>Vs</p></li><li><p>UK Site</p></li><li><p>US Site</p></li><li><p>Fictionalised + Generalised </p><p>Content Strategy </p><p>Website copy Content Mapping </p><p>Email Copy </p><p>SEO </p><p>Product Roadmap</p><p>Personas</p><p>Age: Occupation:</p><p>Income: Status:</p><p>31IT ConsultantAbove Average Single</p><p>SUBMISSIVE ASSERTIVE</p><p>CRITICAL OPEN MINDED</p><p>EMOTIONAL LOGICAL</p><p>COOPERATIVE COMPETITIVE</p><p>RELAXED ENTHUSIASTIC</p><p>SPONTANEOUS ORGANISED</p></li><li><p>HOW DO I BUILD ONE?Internal data (Sales, Product Person, Returns, Customer Service) </p><p>Surveys/Polling </p><p>Speak to Customers! </p><p>Analytics </p><p>Focus Groups</p></li><li><p> What is success to them? </p><p>What do they struggle with? </p><p>What are their fears, insecurities? (dont ask) </p><p>Where do they get their information? </p><p>How do they consume information?</p><p>WHAT TO LOOK FOR.</p></li><li><p> Clearly define the goal clarify the call to action based on an unmet need </p><p>Create a negative persona </p><p>The unprofitable customer, low average sale</p><p>Create too many </p><p>Get too aspirational </p><p>Base it on one known user</p><p>PERSONA DEVELOPMENT</p><p>Dos Donts</p></li><li><p>TEST YOUR </p><p>PROPOSITION</p></li><li><p>This sucks </p><p>Requires dev time to fix </p></li><li><p>INCREASE THEIR VELOCITY </p></li><li><p>* Stolen from PPCHero.com</p><p>http://ppchero.com</p></li><li><p>DONT IGNORE TOP OF FUNNEL </p><p>KEYWORDS</p></li><li><p>STAGES OF CONSIDERATION</p><p>AWARENESS</p><p>DISCOVERY</p><p>VALIDATION</p></li><li><p>How to use VPN </p><p>Pros and cons VPN </p><p>VPN vs Proxy HOW TO WATCH </p><p>NETFLIX US </p><p>HOW TO LISTEN TO SPOTTILY ABROAD ProxySoft Browser </p><p>plugin </p><p>ProxiSoft Reviews </p><p>ProxiSoft coupon code </p><p>PROXY BROWSER PLUGIN </p></li><li><p>Funnel Stage TravelActivity Funnel Relates to vacations</p><p>Suspicion of a problem vacation ideas</p><p>Problem identified Europe vacation</p><p>Looking for a solution alternative Europe vacation ideas</p><p>solution has been chosen Paris vacations</p><p>Complicating Issues Paris vacation kids</p><p>Research specific solutions Paris plan tickets</p><p>Research a specific brand Air France tickets</p><p>Conversion Immenent Air France Tickets Cheap</p><p>Post Conversion Travel insurance</p><p>*Stolen directly from Ted Ives Coconut Head Phones SEO</p></li><li><p>YOU WANT TO CLOSE THE DEAL </p><p>IN THE FIRST VISIT TO THE SITE</p></li><li><p>3. START THINKING UPSTREAM!</p></li><li><p>Growth is a process and mindset </p><p>How do you solve your customers pain? </p><p>Dont ignore the top of the funnel </p><p>Nail your proposition </p><p>What are your micro-conversions?</p><p>TAKE AWAYS</p></li><li><p>WAKE UP KICK ASS REPEAT.</p><p>Thank you! </p></li></ul>