4 key lessons from my startup journey
TRANSCRIPT
Key Lessons from My Startup Journey4Founder Institute Jakarta Product Development - Mentorship Session 1 June 2015
~ Richard Fang
Klarion is now tracking user activity and CRM initiative for AMild, Marlboro & UMild.
And we’re still improving the product.
Product Roadmap Framework
Phase 1 Phase 2 Phase 3
B E N E F I T
F E A T U R E S
B U S I N E S S M O D E L
Product Roadmap Framework
B E N E F I T
Defining product value using Jobs To Be Done Method.
F E A T U R E S
How we can deliver the benefit to customers?
B U S I N E S S
How we can make money from the product?
Jobs to Be Done Method
Situation Motivation Expected Outcome
Clayton Christensen, Harvard Business School
Jobs to Be Done Example
I just bought an apartment. I realise that it
needs renovation.
S I T U A T I O N
I want to make my apartment looks nice and comfortable, of
course within my budget.
M O T I V A T I O N
I can easily find interior designer and contractor that match my taste and fit my
budget.
O U T C O M E
Interior Designer & Home Contractor Directory Listing Website.
Product Roadmap Framework
MVP Product Market Fit Expansion
B E N E F I T
Easily find interior designers that match budget and taste
Save time & no hassle for customer when renovating home
“Done for me” home renovation service
F E A T U R E S
• Directory List by filter • Direct Message
Online PM tools for customers & vendor/contractors
• Ecommerce with special deal from selected manufacturer • Consultant booking platform
B U S I N E S S M O D E L
Premium Listing for Vendor 5 - 8% Project Handling Fee 20% Sales Commision