getting started - startup lessons & realities
DESCRIPTION
Presentation delivered to University of Washington Entrepreneurial Strategy 510 class on 11/09/10.TRANSCRIPT
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Getting Started…
University of WashingtonEntrepreneurial Strategy 510
November 9, 2010
Robert PeaseVice President of Marketing
Gist, [email protected]@RobertAtGist206.327.0397
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Last Slide First
• Be both optimistic and realistic in your plan
• Understand distribution
• Measure and learn
• Hire better than yourself
• What marketing can (and can’t) do for you
• Always build your professional network
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You need 3 things
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Plan vs. Reality
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Twice as long, half as much
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Mitigate technology AND market risk
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Know your target customer….by name
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Instrument your business
Powerpoint lies…
…Excel tells the truth (mostly)*
*T.A. McCann
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Always hire better than yourself
1.1n
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Meet the man in the chair…
What was it you wanted to sell me?http://www.youtube.com/watch?v=nXG7zYWKHGU
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Relationships Matter…
Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, etc., etc.
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How do you manageContacts?
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Connect …
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How Gist works…
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Gist everywhere…
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Questions?
Please try Gist and tell us what you think:
www.gist.com
Robert PeaseVice President of Marketing
[email protected]@RobertAtGist206.327.0397