4 ps of milk marketing in india
DESCRIPTION
Part of Introduction to Marketing assignment @ ITM PuneTRANSCRIPT
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4Ps of MILK MARKETING IN INDIA
Dr.JAGADEESH DALER MVSc
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White liquid secreated by mammary glands of mammals for the nourishment of their young. ( Cow and Buffalo)
Productive period
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Milk producing animals w.r.t commercial value
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Productivity - India
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Glimpse of statewise milk production FY2011-2012000 tonns
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Production Pattern and growth
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Milk Production in India
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Place: Milk Distribution
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Milk Consumption Pattern in India
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PromotionAdvertisements campaignsBrand ambossadorsGovernment schemesTemples/TrustsMilitary forcesvia Byproducts routeMedical value/Health benefitsInternational trade agreements/understanding
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Cost of milk production Labour costMilk storage costLaboratory testingProcessing costTransportation costAdvertisement costSales promotion costTaxes
Price:
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Milk production cost – India
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Indian milk prices were stable compared to US
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Thank you