4 social learning trends

4 Social Learning Trends for 2012

Sharlyn J. Lauby, SPHR ITM Group, Inc.

Ft. Lauderdale, FL 954.659.2237

[email protected]

Today’s Session •  Define social learning •  Learn how social collaboraLon is changing informal learning •  Incorporate social media into training •  Making games a part of the learning process

Image via/ Visually Brilliant

eLearning versus Social • Automated content •  Expense to create • Missing interacLon with others

•  Includes people • Can be cost-‐effecLve • Allows parLcipants to be self-‐directed

Poll Question # 1 Is social learning…

A.  A fad B.  Here to stay C.  Don’t know enough at this point

The Importance of Social •  In the world of constant change, we must be conLnuously learning

•  Learning must take place both in and out of the classroom •  ParLcipants must get the knowledge and have opportuniLes to pracLce in the workplace for be[er retenLon

•  Learners need to direct their own learning pace and methods •  All this must be accomplished in the most cost effecLve means possible

“Social learning is learning with and from others, often – but not always – with social media tools.”

Tony Bingham President and CEO, ASTD

Author “The New Social Learning”

Why is Social Learning Popular? •  Increased opportuniLes for connecLon •  Changing workforce expectaLons •  Expanded use of technology in the workplace

Corporate Universities •  Skills gap soluLon •  Not just for big employers anymore

•  Partnerships with local colleges and universiLes •  CollaboraLons with other businesses

•  Balance classroom and online •  Both have their unique advantages

•  Focus on informal learning •  Mentoring and coaching •  Online message boards

Trends to Watch •  Balancing social learning with formal learning •  CreaLng engagement •  Discussions about measuring impact •  Moving from online to IRL

Image via/ HireVision

“Employees are dying a slow and painful email death and suffering from app-‐faLgue; buried under the weight of too much over-‐communicaLon and struggling to manage their busy lives in too many placorms. Social collaboraLon allows people to organize their busy lives, build the business and manage teams. OrganizaLons are using collaboraLon placorms to strategize and communicate across the globe.”

Sarah Evans Chief Evangelist, Tracky

Bob needs informaLon to get things done.

Other employees have the answers to Bob’s quesLons.

Social collaboraLon placorms allow Bob to get the answers to his quesLons. Regardless of where they are located.

Bob accomplishes more work, faster and with fewer meeLngs = the company makes $$$.

How Social Collabora-on Works (in 4 steps)

“Participants Lind social media tools convenient, useful for learning at the moment of need, and it helps them develop a greater sense of control over their learning.”

Jane Bozarth eLearning Coordinator , State of North Carolina

Author “Social Media for Trainers”

Web 1.0 versus Web 2.0 • One-‐way dialogue •  Experts create content

• Programmer created web pages

• Controlled sites

• Peer-‐to-‐Peer conversaLons

•  Everyone creates content

• User-‐created wikis, blogs, etc.

• ParLcipatory sites

Ways to Use Social Networks •  LinkedIn Groups

•  Sehng up accounts •  Searching, connecLng, recommending

•  Facebook groups •  Post links, videos, slideshows •  Schedules and reminders •  Pose quesLons

•  Twi[er chats •  Within the group •  With a special guest •  For a specific purpose (i.e. role play)

•  Google Maps or Bing Maps

Poll Question # 2 Would you consider using social media placorms, such as Facebook and Twi[er, to implement social learning? A.  Yes B.  No C.  We block social media sites at our

organizaLon

Key Considerations

•  New and changing platforms

•  Using the right platform for the right job

•  Extending the learning conversation

“Studies indicate that games, when designed properly, motivate learners, improve learner retention and encourage participants to partake in the learning process.”

Karl M. Kapp Professor of InstrucLonal Technology, Bloomburg University

Author “The GamificaLon of Training”

Games Can Teach Us… •  Analysis and problem-‐solving •  MulL-‐tasking •  Healthy compeLLon •  Resilience •  Confidence •  Social skills (delegaLon, sharing, teamwork, goal sehng)

My Marriott Hotel

Selling “Gaming” to C-‐Suite •  Sneak Them In •  LipsLck on a Pig •  Business Case

•  Corporate Culture •  Technology ConsideraLons •  Trial Period

Image via/ Bre[on Woods

Something to Consider… •  Over 100 million people play games on social networks •  Average age? 39 years old

•  14% play at work for at least one hour per day

•  Ad spending on social games increased 60% since 2009

•  Mobile game market = $11.4 billion

Poll Question # 3 Do you think using games as part of your training programs would be beneficial to your organizaLon?

A.  Yes B.  Yes, but I need to learn more about how

to implement C.  No, this is not for us D.  Maybe

Implementing Social Learning •  Social media isn’t going anywhere •  Tap into where parLcipants enjoy spending Lme •  Use the right medium for the proper result •  Start small and get feedback •  Have fun!

Resources •  Society for Human Resource Management (SHRM)

•  April 2012 Issue, “A New U” -‐ consolidaLng learning and development acLviLes under one funcLon

•  LinkedIn •  Social Media in OrganizaLons group

•  Yammer •  Social Learning Community •  Blog: h[p://blog.yammer.com/blog/

•  Mashable •  h[p://mashable.com/author/sharlyn-‐lauby/

Additional Resources •  NaLonal Labor RelaLons Board

•  First report (August 18, 2011) -‐ h[ps://www.nlrb.gov/news/acLng-‐general-‐counsel-‐releases-‐report-‐social-‐media-‐cases

•  Second report (January 25, 2012) -‐ h[ps://www.nlrb.gov/news/acLng-‐general-‐counsel-‐issues-‐second-‐social-‐media-‐report

Thank You!

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