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If you want to improve search visibility of your company, link building, or increasing the number of inbound links toyour website, remains central and powerful online marketing. But it is increasingly difficult to build the kind ofrelationships that increase organic search traffic and finally promoting business growth strategy. But it can bedone.

Let’s see how link building has evolved and four ways that you can use to improve SEO strategy.

1. Contextual relevance has become super important

Arrival of the update of the Google Hummingbird algorithm has again stressed the need to build links to greatcontent that is relevant to end users. This update focuses on understanding the context of the search queryinstead of identifying and prosecuting certain keywords in the query.

What this means for link building? Lot.

The whole thought method of link building has modified dramatically. Your links should not only help improve theresearch of influence, but also to provide value to the target users. Hummingbird has long tail keywords back in

business and we have to keep that in mind while optimizing the content. This gives you the opportunity to reachuseful content, you need based and keyword not centered. Therefore, you have a better chance of ensuring theirlinks brings real value to users.

It is to make your web pages “value” for the expected visitors. Link building has become more about them (users)rather than you (online presence).

2. Build relationships is to strengthen top-level links

Building relationships is the new connecting building. What you need to do is start building relationships with thewebsites and the people who are its driving force. For example, if your business operates in the field of marketingcontent, start looking for reputable sites in this area and people (prescribers) behind them.

Identify a common goal that you and this site action, it can act as a catalyst for a meaningful and mutuallybeneficial relationship with the site.

Networking is an integral a part of relationship building. You need to get your outreach strategy quite right. Itshould be personal, should capture the attention and design in no uncertain terms why you need to build arelationship with the site and how it will benefit from this partnership.

What you need to provide a quid pro quo; this could take the form of blogs guests on site (content higher authoritythat attracts more readers on the blog), a product with the influencer cannot refuse a statement on its ownwebsite, the ability to connect with their own supporters or something else.

It is the nature of their relationship with the site and the people behind him, setting the stage for the natural linkbuilding, the kind that Google values.

3. Think long term

Relationships cannot be built in haste. There is a great probability that a blogger unknown to them for variousreasons. You cannot consider yourself and your online presence is building a relationship with (ouch), it would notbe a matter of trust or not to be interested in the quid pro quo offered.

Your job is to convince that person that the association with you (your brand) can actually contribute to their ownbrand building efforts. As you can imagine, this will take time. A high degree of consistency and perseverance willbe necessary in their efforts interaction is concerned.

Everything is a matter of trust. Why influential trust you? Only will you do if your brand name has some credibilityand influence niche. This is where long term planning comes in. Its particular brand building efforts need to runaboard its outreach strategy.

You cannot come across as someone who is only interested in building links and improve rankings in the resultspages of search engines. These influencers prefer to stay away from you. On the other hand, if you really comeacross as someone who wants to make a significant contribution to your site you can trust. It is this trust that helpsbuild lasting relationships.

4. Think Convergence

Digital marketing activities – together with content promoting and social media marketing – these are tightlywoven into the link building method. If you get your content and social media, the right tactics, high quality linkbuilding will follow, and it’ll happen naturally. If your content goes viral on social networks, which will lead to thecreation or natural links. Great content also acts as a magnet link – more and more people are willing to link to

content that offers tremendous value to your audience.

That is why contemporary building links is actually a convergence of various tactics that are part of the overallstrategy of brand marketing. For example, the complete content of your marketing and vice verse building efforts.The same goes for social media marketing.

SEOs look at how building links has changed dramatically in recent years. It is still as important in the scheme ofthings, but it cannot be considered from the point of view of research only visibility. It is driven target more thananything. Google wants to find only the most relevant results for the search engines, and changes in link buildingare consistent with this objective.

Thank you for reading my posts! If you would like to connect, reach out to me on Facebook.

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