4 ways to keep your lead scoring model updated
DESCRIPTION
Beachhead Marketing concludes its series on Lead Scoring with a look into 4 ways to keep your model updated. Visit http://www.beachheadmarketing.com for more information.TRANSCRIPT
Four Ways to Keep Your Lead Scoring Updated
and RelevantLead Scoring for Smart People
part 6
Previously…
Previously…
•Lead scoring definition
Previously…
•Lead scoring definition•Types of lead scoring
Previously…
•Lead scoring definition•Types of lead scoring•Factors to consider when implementing
Previously…
•Lead scoring definition•Types of lead scoring•Factors to consider when implementing•Three lead scoring models
In this video…
In this video…
4 ways to keep your lead scoring model updated and relevant
1. Allow Input from Sales
Let Sales recycle leads back to Marketing
Let sales enter their own score
Compare scores
Track scores at inflection points
2. Track scores at inflection points
Look at average scores of opportunities which became deals
3. Review every quarter and make updates
Review feedback from Sales
Consider traits of new customers
Adjust for changes in the market
4. Test new things
A predictive model
Quick tip: Track scores
Interested in learning more?
Visit:
www.beachheadmarketing.com