43 including free and fundraising you need to help others ... › wp-content › uploads › 2016...

22 & 23 November 2016Central London

Fundraising

dscdirectory of social change

Helping you get the fundingyou need to help others

www.fundraisingfair.org.ukBook your sessions now:

£35Workshops:

Fair

£160Day rate:Includes lunch

£2902 Day rate:Includes lunch

£70Masterclasses:

Including 7 Masterclasses

43Workshops

24Speakers

Free Coaching and Funding Demos

2 exciting

Keynote speakers

Featuring workshops by:

An inspiring andinformative two dayevent helping youget the fundingyou need tohelp others

Whether you are new tofundraising, an experienced

professional or working at a senior level in fundraising, this

event has a wide range of workshopsdesigned for you.

Fundraising Fair Trust fundraising – Gettingsmart results

It’s competitive out there. What’sgoing on in the world of trusts? Thissession will help you understand theworld of trusts and make the mostof this valuable income source. Itwill also give you plenty of hints andtips to help you read between thelines of funders’ criteria andquestions so you have a better ideaof what they are looking for,enabling you to achieve successmore often.

Session Leader: Gill Jolly

9.30 – 11.45 Masterclass

17.15 – 18.00 Wine and Networking

Corporate fundraising –Creating win-win packages forcorporate partners

The best way to maximise incomefrom corporate partnerships is todevelop ideas which meet thebusiness objectives of the company.This practical master class will takeyou through a step by step process tohelp you create packages that reallywork for you and the company. It willbe peppered with real life examplesto show how simple ideas are oftenthe best!

Session Leader: Valerie Morton

Motivating local communities tosupport charities

Do communities still support charitiesor is everyone just too busy? Is now thetime to return to traditional fundraisingactivities? We’ll look at what works wellin the 21st century as well as motivatinglocal communities to support charities.You will be encouraged to share yourown experiences.

Session leader: Kathy Roddy

16.15 – 17.15

Book now to secure your place:

www.fundraisingfair.org.uk

Day One 9.00-9.30 Registration

£35Workshops: £160Day rate:Includes lunch

£70Masterclasses:


Adrian Seargant

Get two freeworkshops When you book thefull two days

Join theconversation Keep up-to-date with what’shappening at the fair and inthe sector:

@DSC_Charity

£2902 Day rate:Includes lunch

Create your ownday to meet yourorganisation’s

needs

Professor Adrian Sargeant, the world’sforemost fundraising academic and Chair inFundraising at Plymouth university, will sharehis research on donor loyalty retention.

Choose from 43 workshops to suitevery level of experience, includingspeakers from The Big Lottery talkingabout changes to the Big Lottery Fund,CAF speaking about Brexit and SayerVincent on finance for fundraisers.

Hear from our expert about the latestchanges in fundraising regulations andthe Fundraising Preference service.

Plenary speakerswho will motivate& inspire...

Network withother fundraisingprofessionals andshare experiences

New speakers

Stephen Pidgeon, world renowned speaker,author and consultant who has worked withover 200 of the nation’s top charities, will helpyou realise your ‘fundraising creative’.

New contentNew ideas

New inspiration

Find answers to yourfundraising problems withhelp from our fundraisingprofessionals.

Are you looking for

Funding? The best place to startis with a free fundingwebsites demo atFundraising Fair.

Freecoaching & mentoringsessions

Big Lottery – Latest changes,impact and opportunitiesHear directly from the Big Lotteryabout recent changes, newprogrammes, possible Englandrestructure and important updates thatcan help you with your funding. If youare new to fundraising, find out howbest to approach ‘Big’ to maximise yourchances of success.

Session Leader: Big Lottery Fund

Trust fundraising – Gettingsmart results

It’s competitive out there. What’sgoing on in the world of trusts? Thissession will help you understand theworld of trusts and make the mostof this valuable income source. Itwill also give you plenty of hints andtips to help you read between thelines of funders’ criteria andquestions so you have a better ideaof what they are looking for,enabling you to achieve successmore often.


9.30 – 11.45 MasterclassLatest fundraising research -Being a major donorfundraiser Drawing on a three year researchproject exploring how the social andpersonal characteristics of fundraisersinteract with their professional skills,Beth will explore the art and thescience of fundraising, highlightingwhat factors are connected to thegreatest levels of success in fund-raising for major gifts.

Session Leader: Dr Beth Breeze

Digital fundraisingWith street and telephone fundraisingever less acceptable to the public,digital fundraising has never beenmore important, or more urgent. Yetso few charities are using it effectivelyand getting return on their timeinvestment. Find out what digitalfundraising can actually deliver withone of the country's leading expertsin digital fundraising and author ofThe Digital Fundraising Book.

Session Leader: Matt Haworth

10.45 – 11.45:


9.30 – 10.30

Corporate fundraising –Creating win-win packages forcorporate partners

The best way to maximise incomefrom corporate partnerships is todevelop ideas which meet thebusiness objectives of the company.This practical master class will takeyou through a step by step process tohelp you create packages that reallywork for you and the company. It willbe peppered with real life examplesto show how simple ideas are oftenthe best!

Session Leader: Valerie Morton

Presenting to potentialfunders – Asking confidently This session is for anyone who hasto ask for money and support ‘face-to-face’. It will cover: developingyour personal impact, making astrong first Impression, creatinginstant rapport, driving donor loyaltywith the right message at the righttime and building your ownconfidence by creating the ‘right’mind-set for yourself.

Session Leader: Kathy Roddy

13.45 – 14.45

Best in fundraising – Developing& managing top teams It must be recognised that you’ll losemoney if your fundraisers move withintwo years of recruitment, regardless ofperformance. Establishing anddeveloping a successful and effectiveteam doesn’t just happen! This sessionwill give some tips and practical help togetting the most from your staff &volunteers.


13.45 – 14.45

How to make and grow crowdfundraising This growing phenomenon is being usedas an additional source of funding bymany organisations. Though it is apowerful method for raising finance andincreasing stakeholder engagement itrequires very careful planning andinvolves a lot of resources that need tobe carefully deployed. This Session willexplore the appropriate strategies andthe tools and techniques to harness thisnew fundraising tool.

Session Leader: Robert Foster

13.45 – 14.45

Donating vs. generating –Getting 3rd party fundraisersdoing it for you It's well-known in fundraising circlesthat many people want to support acharity but would rather dosomething to generate the moneyrather than just give you the cash. It’s good for charities too as thedonations via generation are farhigher in value and there’s moreengagement too. Come and find outmore.


15.00 – 16.00

Social Media Fundraising Social media is revolutionising howwe communicate. Supporters whoshare on social media are four timesmore likely to donate than those thatdon’t - so don’t lose hope. Learn howto use social media to drive donationsin this session - and find out thesurprising truth of how asking for lesscould be the secret to earning muchmore from your fans, followers andsubscribers.


15.00 – 16.00

Motivating local communities tosupport charities

Do communities still support charitiesor is everyone just too busy? Is now thetime to return to traditional fundraisingactivities? We’ll look at what works wellin the 21st century as well as motivatinglocal communities to support charities.You will be encouraged to share yourown experiences.

Session leader: Kathy Roddy

16.15 – 17.15

Legacies - Your greatestopportunity in a lifetime

£2.21 billion is given to charities inwills every year. The number oflegacies to medical research has notincreased in ten years. The number oflegacies to small, local tangible causes- even less “popular” causes - is goingthrough the roof. Why? Trust in bigcharities is decreasing. Trust in local,smaller niche players is growing. Thereis even more good news: you need notspend one penny on legacyfundraising and you will not need alegacy brochure. The average legacy isworth £18,000 - find out more in thismasterclass.

Session Leader: Richard Radcliffe

Finance for fundraisers –Strategies for finance andfundraising teams to worktogether Understanding the skills andknowledge respective teams bringare vital for effective incomegeneration. We will cover key aspectsof charity finance, from regulatory to,day to day, that fundraisers need tofeel confident with, plus ideas forworking better together.

Session Leader: Judith Miller,Sayer Vincent

16.15 – 17.15

Digital transformation forcharities Digital transformed posted letters intoemail, bookshops into Amazon, andnow it’s transforming charities too. Formany charities, it’s innovate or die.They are rethinking how they deliverservices, how they connect withsupporters and even how theirorganisation is structured. It’s abouttaking a new approach to solvingproblems. Don’t get left behind, attendthis engaging session filled withpractical examples of successful digitaltransformation from both existingcharities and plucky new ones.


16.15 – 17.15

9.30 – 11.45 Masterclass 9.30 – 10.30

Day One 9.00-9.30 Registration

Developing truly corporatepartnershipsA good solid partnership wherethere is mutual respect, benefit andunderstanding is key to a trulysuccessful corporate relationship.This session looks at how we asfundraisers can look to achieve thatlevel of partnership with oursponsors and how we can secure thepartnership in the first place.

Session Leader: Layla Moosavi

10.45 – 11.45:

Direct mail – Reviving andthriving?Direct Mail is making a comeback asmany charities realise that, althoughexpensive, it remains one of the mostcost effective donor acquisition,retention and development tools. This session will share top tips onmaximizing your return on investmentfrom mail.

Session Leader: Nick Day

9.30 – 10.30

10.45 – 11.45:

13.45 – 16.00 Masterclass 13.45 – 14.45

What to say in an appealletter The letter is the most important partof any direct mail shot, but getting itright can be challenging. Thissession will provide you with lots ofpractical tips on layout andcopywriting and help answercommon questions, including: ‘Howlong should it be?’ and ‘How manytimes should we ask?’


Keeping your donors on sidewhen a media storm breaks Effectively managing your reputationwith donors is the key to building andmaintaining income. This practicalsession will help you to assess riskand be better prepared to actappropriately both proactively andreactively.


15.00 – 16.00

Coaching and problemsolving session Bring your questions and queries tothis problem solving session. Ourexperienced fundraising trainers willfacilitate the discussion to tackleindividual issues, which can beshared and aired with the group inorder to focus on creative solutionsto interesting challenges.

Session Leaders: Mike Bartlettand Gill Jolly

16.15 – 17.15

‘The accidental fundraiser’ –What you need to know to getstarted

This workshop is for ‘new’ fundraisers,those who find themselves in otherroles but having to fundraise, andthose aspiring to enter the profession.The workshop will cover thefundamental principles of fundraising,and the practicalities of fundraisingfrom a variety of sources, includingstatutory, trusts and foundations,corporates and individuals.




Getting going withfundraising from trusts – Forthose new to fundraising Don’t know where to start? Do youstruggle with this? Are you justwriting what your predecessor did?Full of hints, tips and guidance thissession will help find out more aboutthe trust before you apply and helpyou understand what to include inyour proposals.


Getting started with majordonors Charities are increasingly looking tomajor donors as a route to growingincome or filling funding gaps, butwhere do you start? This session willset you off on the right track,whatever your size of charity,demystifying this highly profitableincome area.

Session Leader: Mike Bartlett

16.15 – 17.15

Day Two 9.00-9.30 Registration

13.45 – 14.45

New to corporatefundraising Corporates are a great area ofsupport for charities. Find outhow to make it a real partnershipby understanding what acorporate is looking for andappreciate fully the various waysthey can support you.


15.00 – 16.00

Adrian Seargant

13.00-13.45 Lunch & Networking

12.00-13.00FREE Plenary

Donor retention and loyalty: What next for relationship fundraising? Professor Adrian Sargeant will explore why loyalty is such a significant issue, and the difference that even small improvements to loyalty can maketo the lifetime value of a fundraising database. He will look at the factors that drive lifetime value: namely satisfaction, commitment and trust andwhat non-profits can do to manage these and drive up loyalty. He will also offer new insights from relationship marketing social psychology tounderstand ways in which nonprofits can create additional value for their supporters. Professor Sargeant is the world’s foremost fundraisingacademic, holding Chair in Fundraising at Plymouth university.


Adrian Sargeant

Selling the right story andgetting the right brandHow to present your organisation’sbrand and message effectively: lookingat its story in terms of outcomes toyour beneficiaries and it’s positioning inthe sector. It will also address theimportance of being able to defineyour brand and present key messagesin a way that people understand andremember them.


Developing your fundraisingstrategy

This workshop provides an overviewof what is involved in creating adiverse and sustainable fundraisingstrategy, including researchrequirements, contextual analysis,target setting, investmentrequirements. The session will alsoprovide a template structure forsetting out your strategy in a logicaland coherent way.


13.00-13.45 Lunch & Networking

12.00-13.00FREE Plenary

Beyond the A-Z of proposalwriting

Writing a stand-out proposal is anart form in itself. This session willexplore how to write an emotive,memorable proposal that will pack apunch and give your bids acompetitive edge. Simple andeffective tips including how to tellyour charity’s story within thedreaded word count, designing acompelling yet deliverable projectand how to convey urgency will allbe covered. Take your bid writing tothe next level, get rid of that writer’sblock and secure larger sums.

Session Leader: Katie Rabone


Developing truly corporatepartnershipsA good solid partnership wherethere is mutual respect, benefit andunderstanding is key to a trulysuccessful corporate relationship.This session looks at how we asfundraisers can look to achieve thatlevel of partnership with oursponsors and how we can secure thepartnership in the first place.


What to say in an appealletter The letter is the most important partof any direct mail shot, but getting itright can be challenging. Thissession will provide you with lots ofpractical tips on layout andcopywriting and help answercommon questions, including: ‘Howlong should it be?’ and ‘How manytimes should we ask?’


Keeping your donors on sidewhen a media storm breaks Effectively managing your reputationwith donors is the key to building andmaintaining income. This practicalsession will help you to assess riskand be better prepared to actappropriately both proactively andreactively.


Coaching and problemsolving session Bring your questions and queries tothis problem solving session. Ourexperienced fundraising trainers willfacilitate the discussion to tackleindividual issues, which can beshared and aired with the group inorder to focus on creative solutionsto interesting challenges.

Session Leaders: Mike Bartlettand Gill Jolly

Pushing your next event overthe edgeSo you know how to prep and run anevent, but if you need to shift gearsand make them exceptional comeand unlock the secrets of theentertainment industry. Leave full ofideas that will capture the hearts ofyour audiences.

Speaker: Kim Van Niekerk

‘The accidental fundraiser’ –What you need to know to getstarted

This workshop is for ‘new’ fundraisers,those who find themselves in otherroles but having to fundraise, andthose aspiring to enter the profession.The workshop will cover thefundamental principles of fundraising,and the practicalities of fundraisingfrom a variety of sources, includingstatutory, trusts and foundations,corporates and individuals.


9.30 – 11.45 MasterclassMaximising in-memory giving Giving in memory is one of the mostunderutilised areas of fundraising formany charities. Is this the case foryour charity and, if so, why? This session will help you understandsome of the possible obstacles andhelp you approach a sensitive area offundraising. Excellent donormanagement is essential too. With theonline nature of many tribute funds it'sattractive to younger donors and is agreat way to involve them too.


Gift Aid – The latest changesEveryone claims to understand GiftAid but only 35% of charities botherto make a claim to HMRC. This iscosting the Sector £2 billionannually. The fact is that even thosecharities that are alert to the benefitof tax efficiency often fail to makethe most of this valuable fundraisingtool. This session will test yourknowledge in an amusing butinstructive way, while taking note ofrecent changes.

Session Leader: Eric Grounds

10.45 – 11.45:


9.30 – 10.30

Getting going withfundraising from trusts – Forthose new to fundraising Don’t know where to start? Do youstruggle with this? Are you justwriting what your predecessor did?Full of hints, tips and guidance thissession will help find out more aboutthe trust before you apply and helpyou understand what to include inyour proposals.


Patrons and celebrities – Whatdifference can they make? Can a celebrity make a difference toyour charity? Are they worth the effort and whobenefits most? Led by the author ofthe only book on this subject, thisinteractive session looks at these andother issues, such as who’s in controland providing the right support;creating a win-win situation.

Session Leader: Eileen Hammond

13.45 – 14.45

Diversifying your incomestreams The ability to continuously deliver yourcharitable objects requires financialsustainability. With grant fundinggetting more competitive, allorganisations need to consider otherways of financing their activities. Wewill explore the choices, approachesand risks associated with having adiversified income strategy.


13.45 – 14.45

How to feel good about beinga fundraiser This session will review the latestresearch on what energisesfundraisers, what drains them, andhow they can balance their dailyactivities in order to feel good aboutwhat they do. It will also explain howorganisational culture and growthtrajectory impact on this feeling. It willgive ideas on career developmentplans and how to increase fundraisingincome by 10% without additional cost.

Session Leader: Jen Shang

15.00 – 16.00

Measuring social impact How do you measure your charitiessocial impact? Why is social impactmeasurement important? This seminarwill go through the different kinds ofmeasurement, such as Social Audit,Social Return on Investment, and othermethods of measuring value.

Session Leader: Pratik Dattani

15.00 – 16.00

Getting started with majordonors Charities are increasingly looking tomajor donors as a route to growingincome or filling funding gaps, butwhere do you start? This session willset you off on the right track,whatever your size of charity,demystifying this highly profitableincome area.


16.15 – 17.15

Thinking about thanking We spend so long as fundraisers gettingthe asking right but what about thethanking. Having looked at a range ofthank-you letters from a good numberof different charities this session willgive some useful hints and tips for thisvital stage in the donor journey.


16.15 – 17.15

Ethical fundraising In this workshop, delegates willthink about and explore the variousethical issues and dilemmas thatmay arise in fundraising – especiallyin relation to corporate support andindividual fundraising. It will coverthe regulations about theacceptance and refusal ofdonations, messaging, andcontentious imagery etc. and willconclude with guidance on how tocreate an ethical fundraising policy.


16.15 – 17.15

De Bono’s six thinking hats– New ideas for fundraisers Looking for new fundraising ideasor inspiration? Do you come out ofmeetings feeling frustrated thatnothing has been agreed? De Bono’s Six Thinking Hatsenables you and your team tocome up with new initiatives andwill give you the tools to holdeffective, focussed meetings.

Session Leader: Jo O’Sullivan

16.15 – 17.15

9.30 – 10.309.30 – 10.30

10.45 – 11.45:

Individual giving – Case studiesfor developing regular givingIn the context of the Donor Journey,this session will examine some of the‘real life’ challenges of developingsustainable relationships withindividual givers. Analysing recentexamples from the charity sector, you’lllearn from others what has worked welland why.


9.30 – 10.30

10.45 – 11.45:

Packaging and pricing yourcorporate project effectively Packaging and pricing a projecteffectively is crucial to ensure that asan organisation your proposal standsout from the crowd, and you havecovered all your costs when pricing.This session looks at techniques tothink about when packaging andpricing your project and placesparticular emphasis on sponsorship.


15.00 – 16.00

What the EU Data ProtectionRegulation is all about How we treat supporters andmanage their data has never been abigger issue; it is fixed firmly on thepublic agenda. This session willcover the changes to consent, theimportance of purpose and otherdetail provided by the coming EUGeneral Data Protection Regulation

Session Leader: Gary Shipsey,Protecture

16.15 – 17.15

Great fundraising creative – myth or possibility? A picture-filled and encouraging guide to making your fundraising asks for ordinary gifts SO much more attractive.

Platform speaker, teacher and consultant, throughout the world, Stephen also works on creative and strategy with charities in half a dozencountries. He has a special interest in the way charities treat their supporters. He is a visiting Professor for Plymouth University’s Centre forSustainable Philanthropy and a Trustee of development agency VSO. Stephen writes monthly in Third Sector magazine and last year, wasgiven the Institute of Fundraising’s Lifetime Contribution Award. His first book How to love your donors…to death was published in 2015.

Day Two 9.00-9.30 Registration

10.45 – 11.45:

The power of storytelling toengage your donorsHow do you connect with donors andhelp them understand the impact ofthe work you do and the differenceyou make? This practical andinteractive session will demonstratebest practice in digital storytellingand help you to better use all theamazing tools available to you.

Speaker: Karen Ackerman

13.45 – 14.45

New to corporatefundraising Corporates are a great area ofsupport for charities. Find outhow to make it a real partnershipby understanding what acorporate is looking for andappreciate fully the various waysthey can support you.


15.00 – 16.00

Think on Your feet®Ever been put on the spot by a keydonor and wished you had been able torespond more confidently? Or wishthat your presentations were moreengaging and focused? This sessionintroduces the Think on Your Feet®techniques which enable you to speakin any situation with clarity, brevity andimpact.

Session Leader: Jo O’Sullivan

Brexit: Where do charities gofrom here? - Capitalising onfunding opportunities in achallenging environment Britain’s ‘Brexit’ referendum vote and theperiod following it, have compounded adifficult fundraising environment formany charities. Diversifying income andbuilding a sustainable future is a majorchallenge. The Charities Aid Foundationbrings diverse donor perspectives drawnfrom its work with individuals,companies, and foundations.

Session Leader: Monica Brown, CAF

Adrian Seargant

Stephen Pidgeon


New fundraising regulation:What fundraisers need to know

This workshop is for fundraisers whoare responsible for raising money fromindividual donors through a variety ofmethods, including major donorfundraising and legacy fundraising.The session will take a critical look atthe recent media coverage offundraising techniques, together withthe proposals for the stricterregulation of fundraising and thefundraising preference service. You willcome away knowing what safeguardsshould be put in place as well as a riskanalysis for new appeals.


Selling the right story andgetting the right brandHow to present your organisation’sbrand and message effectively: lookingat its story in terms of outcomes toyour beneficiaries and it’s positioning inthe sector. It will also address theimportance of being able to defineyour brand and present key messagesin a way that people understand andremember them.


What you said about our last Fundraising Fair...

I found it veryinteresting and alsoenjoyed the chance tomeet other fundraisersfrom a wide range ofcharities. Rosie Oldham, London Wildlife Trust

Brilliant - makes youthink about how youcommunicate. Couldhave listened to himfor hours. Chloe Gott, The Forgiveness Project

Book now to secure your place:

www.fundraisingfair.org.uk

Particularly relevant towhat my organisationneeds and they werewell delivered,interesting, useful andpractical. Sally Cornacchia, Progressio

The DSCBookshopstocks over 100essential titlesfor charities

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