441 company report-asana-xin zhang
TRANSCRIPT
Empower teams to do great things together
Company Report Xin Zhang (zxstella)
Sample Product
$1.2 million angel round -‐ Spring 2011 $9 million Series A round -‐ Nov 2011 $28 million Series B round -‐ Jul 2012
ValuaKon of the Series B $280 million
~100 peers
Financial Info
“Revenue is in the low 10s of millions of dollars per year, just 3 years aRer launching the product.”
“Millions of people have signed up for the free version of the product.”
-‐ JusKn on Quora
Financial Info
Dus$n Moskovitz
Mark Zuckerberg’s roommate Co-‐founder of Facebook (2004)
Jus$n Rosenstein
Facebook + Google Co-‐inventor of the Like Bu_on, Facebook Pages, Gmail Chat and Google Drive
Founders
History
Problem: work about work
History
Solu$on: internal task management tool (in facebook)
Problem: work about work
History
Moskovitz and Rosenstein leR Facebook in 2008 to start Asana, which officially launched out of beta in November 2011.
Secret Sauce -‐ Mission
Clarify of purpose
Clarify of plan
Clarify of responsibility
Secret Sauce
“Asana is simple yet efficient.”
“Although Asana has a limited feature set, it does some things very, very well.”
Compe:tors
Predic:on
-‐ Good future
-‐ “ We’re on track to be profitable in the next 2 or 3 years” ?
-‐ Size of business?