5 must-tweets from lgbt week nyc

5 Must-Tweets From LGBT Week NYC

LGBTQ

Motivate | Delivering the Total Market

LGBTQ | MotivateROI.com/BeAuthentic

A lack in coverage of the transgender community has propelled the creation of trans-centric websites, blogs and social media verticals. However, very recently a shift within LGBTQ media, in addition to mainstream media, prioritized the transgender community in editorial agendas.

Motivate | Driving Media ROI

1


It’s not uncommon for media professionals to hold a strong digital presence in their fields. Same goes for LGBTQ media professionals, who sometimes transcend into activism, raising their influence exponentially.



2

Whether it’s generational gaps or just the choice to live offline, some people haven’t heard of that famous Youtuber the rest of the world is tweeting about. Online influencers carry a lot of clout over their millions of subscribers. In fact, in a survey commissioned by Variety, Americans ages 13-18 favored YouTube stars versus mainstream celebrities.


3


Different identifiers within the LGBTQ spectrum are hopping into mainstream media, i.e. former Disney stars coming out as pansexual or a documentary on the asexual community streaming on Netflix. If you know your brand’s central audience, you don’t need to target every letter in the acronym.


4


A generation opting for inclusivity appreciates growth-market targeting. Reaching out to LGBTQ speaks to great lengths to allies as well.


5


MOTIVATE is the leading specializedmedia partner in the United States.

We are proud to bea WBENC certifiedcompany.

7

We deliver relevant media activation for today’s growthmarkets: Multicultural, LGBTQ, Millennial, Moms,Military and Mature.

Motivate combines data-driven insights with the proveneffectiveness of targeted media to drive measurable ROI.

Our expertise is leveraged by Fortune-500 clients andmajor advertising agencies.



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5 must-tweets from lgbt week nyc

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