5 Musts For Mobile AdCampaign Success

Dale CarrFounder & CEO

1. Embrace Mobile

• Mobile traffic is exploding

• Massive opportunity – advertisers are catching up ($25 Billion ad spend growth)

1. The Mobile Mindset

• 1,000’s device models• Multiple platforms OS• Connection types• Smart – location awareness

2. Experience counts

• Remove Disruptions• Consistent experience • Less is more• Site/App Functionality– Fat thumbs– Scrolling– Navigation

2. Experience counts

WEB

MOBILE

2. Rate your experience

• Test the UX• Download the app, view ads• Cross device functionality• Maintain Credibility + Trust• In-market testing

3. Ads, add value • “Make it simple, but significant” – Don Draper• This is not the web. Design specifically for mobile• Ensure you have a clear and simple CTA

Yesterdays way of viewing content

Todays contentexperience

3. The good, the bad & the ugly

A B

C

A

B

CD

3. The good, the bad & the ugly

Overcome banner blindness with interstitials

3. Ad Examples - Full-Screen

Industry avg CTR of banners are 0.49%, while Interstitials showed avg CTR of 9.2%

9x higher completion rate vs. horizontal video ads

3. Ad Examples - Video

4. Relevancy – Broad Targeting

• Device• Carrier• Geo-location• Demographic• Contextual

4. Relevancy - Advanced Targeting

• Wifi• Retargeting• Target based on Similar Interest• Look-alike Modeling• Deep linking• Seasonality• Holidays, Celebrations

5. Test + Track • Use unique tracking IDs• Split Test & Develop alternate creatives• Update your ads frequently

5. Test + Track

5. Measure• Install Attribution• Engagement• LTV

5. Measure

5. Measure

5. Measure

Thank Y uDale Carrdale@leadbolt.com