the 10 musts of economic development data
DESCRIPTION
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.TRANSCRIPT
10 “Musts” of Economic Development Data
What we will cover:
• What we know about the role of data in economic development marketing
• 10 “Musts” of economic development data• Checklist
NOTE:To view the video recording of this webinar, please visit:
http://bit.ly/10_Musts_ED_Data
Site selectors choose communities first, before they search for land or buildings. Ensure businesses can find critical data about your region by offering it on
your economic development website.
PA site showcases data across the state. Butler County CDC site shows local data.
OK Chamber of Commerce offers local businesses key market research data customized to their location.
Ensure ALL the critical types of data are found on your website:• Demographics: population, age, sex, race, income, and educational
attainment, etc.• Labor data - types of employees and businesses in your area.• Consumer & retail data: detailed consumer expenditures and retail
potential, modifiable radius/ drive time around properties.• Business and industry data: right down to the 6-digit NAICS level -
MUST be current.• Geographic data: infrastructure, incentive zones, parks, educational
institutions, energy, telecommunications and points of interest.
Demographic data presented in text and graph formats.
Demographic data presented as a heat map
Labor data in a variety of formats
Consumer spending broken down into specific categories.
Businesses mapped interactively with color-coding
Tabular data for industries with drill-down into more detailed categories levels.
Detailed information about individual businesses, with reports.
Example of local & GIS data: Mapping educational institutions by degree
Zoning data for the Miami area
Analytical tools: compare communities and propertiespinpoint, radius, drive-time and polygon tools
Interactive reports with dynamic mapping
Try out dynamic reporting yourself by clicking on the link below:
http://bit.ly/longbeach_demographic_report
Example of regional data
Zoom in to get data in different radii around a specific property
Example: labor data around a specific property in modifiable distances/drive time
Example of detailed property view
Example of street view
Modify report from 1-60 miles radius or 1-60 minutes drive time
Difficult to absorb long lists of data and figures - use maps, layers, charts to tell the story behind your data.
SizeUp LBI visualizes market research data to be understood at a glance
Mapping out competitors helps businesses make key location decisions
Export to PDF or share in different ways
Property reports can be shared with QR codes or on social feeds.
Businesses can export PDF reports in SizeUp LBI
All data and features available in a fully mobile optimized format, so you don’t lose leads frustrated by trying to navigate a
standard website on the small screen of a smartphone or tablet.
Bonus: Data must be easily located.
Too many economic development organization websites are like scavenger hunts when it comes to tracking down data.
ChooseNJ.com is a great example of a website that makes it EASY to find site selection data.
Skagit County, WA is another excellent example – the ZoomProspector search widget on their home page leads
investors directly to the data they are seeking.
Learn more about ZoomProspector Enterprise & SizeUp LBI: http://www.gisplanning.com