"like" it or not branding musts for communicators
DESCRIPTION
Presentation delivered Day 1 of Social Media Week Chicago 2014 #SMWChicago #SMWCommunicators #SMWLikeorNotTRANSCRIPT
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“LIKE” IT or NOT: Social Media Branding Musts for Communicators
#smwlikeornot
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@redclaydigital @eveypistorio
@toyamit @getjetmag
@CYTaylor
@cision
YOUR COLLABORATORS
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GOALS
Achieve clarity about what is a communicator’s brand
Gain insights to help your brand flourish
Enable your brand to make an impact
Understand that Social Media is just one way to hone a
brand
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COMMUNICATORS STAND UP!
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Essence
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Top 6 Social Media Branding Musts
1. Define / Iden=fy Yourself 2. Know Your Audience 3. Listen 4. Blog, Post, & Engage 5. Be Authen=c & Cohesive 6. Measure and Improve
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PROFILES
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AUDIENCE
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LISTEN
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PLATFORMS
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MEASUREMENT
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Like Farms hRps://www.youtube.com/watch?v=oVfHeWTKjag
Hasthtag#2 hRps://www.youtube.com/watch?v=Kwq_GraOC9E
COMPANION VIDEO
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Q & A “LIKE” IT or NOT: Social Media Branding Musts for Communicators
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APPENDIX
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SOCIAL MEDIA STATS • Instagram is the fastest growing pla`orm • 72% of all internet users are now ac=ve on social media • 89% of 18-‐29-‐year-‐old internet users are ac=ve on social media • 93% of marketers use social media for business • 70% of brands have a presence on Google+, up 4% from Q4 of 2012 • Google+ grew 33% during the same period Facebook has 1.15 billion monthly ac=ve users • hRp://www.smar=nsights.com/social-‐media-‐marke=ng/social-‐media-‐strategy/new-‐global-‐social-‐media-‐research/
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Profile Services
• About.me: hRp://about.me • Enthuse.me: hRp://enthuse.me • Flavors.me: hRp://flavors.me • Follr: hRp://follr.com • Hi.Im: hRp://hi.im • ItsMyUrls: hRp://itsmyurls.com • Naymz: hRp://naymz.com • Seshn: hRp://seshn.com • Whohub: hRp://whohub.com • Xeeme: hRp://xeeme.com
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Listening Tools • Cymfony -‐ works well for finding influencers and authorita=ve
resources. • Mark Monitor and CSC -‐ do a great job with monitoring
domains and brands worldwide. Great for brand protec=on. • Radian6 -‐ is a powerful tool because it aggregates the most
media types and has very configurable profiles that help service enterprise customers. The downside is the sen=ment func=onality and the lack of geo granularity to local level.
• ScoutLabs -‐ has many of the same posi=ve quali=es as R6. • Sysomos -‐ Can do much of what R6 can, but has a more
advanced sen=ment measurement feature that can improve over =me. Has granular They can also drive down to specific regions. Workflow is good as well.
• Trackur -‐ is a step above Google Alerts and is a cost effec=ve way to do fast research.
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Emerging Tools
• Crowdbooster • CyberDust • PostBeyond • SnapChat • Xpire
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Scoring / Enhancement Tools
• Crowdbooster • Klout • Kred • Naymz • PeerIndex • Tweetstats