5 reasons an editorial calendar app is essential for content marketing

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Post on 19-Jan-2017




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X Reasons an Editorial Calendar is Essential to Great Content Marketing

5 Reasons is Essential to

an Editorial CalendarContent MarketingGREATApp

1: Visualize ContentMany people use spreadsheets, or Word docs, or Google Docs as their social media editorial calendar.

They simply arent good enough.

If youre serious about content marketing, you need and editorial calendar app. Well show you why

1: Visualize ContentThere are lots of good Editorial Calendar apps out there:CoScheduleContentDJ

We use, love, and recommend

All screenshots in this presentation are taken from DivvyHQ

1: Visualize Content

Dashboard ViewTasks Due

Content DuePublished Content

Recent activity

1: Visualize Content

Edit content information such as assignments, due dates and other information right where it lives in the calendar!

1: Visualize Content

Month View:

To see everything in the pipeline

Drill into content items right from the calendar!

1: Visualize Content

Week View:

To see content tasks, and assignments coming due in the near term.

1: Visualize Content

Day View:

To fine tune your day, or manage tasking to make sure you hit publication dates.

1: Visualize Content

Filter Calendar Data:

To reduce the clutter, and eliminate the chaos of a busy content schedule.

By Date

By Calendar

Just show me what were promoting on social today!

By Resource

1: Visualize Content

Filter by Type of Content

Just show me the Infographics were publishing!Filter to drill down and see exactly what you need to know about your content pipeline.

1: Visualize Content

Mix and match filter parameters to change your perspective and see if youre on track to hit content production goals.

Optimize in-flight to hit deadlines.

Filter by Content MetaData

Just show me content for our cloud computing campaign!

2: Store Content Ideas

Store content ideas centrally in the tool.

Capture inspiration when it strikes.

Dont loose any more great content ideas on someones desktop!

Proposed Calendar

Content Topic DescriptionMove the Idea to Production!Type of Content

3. Collaboration and Task Tracking

Work with internal and external team members.

Makes it easier to work together from idea to review.

See updated task status as content progresses

3. Collaboration and Task TrackingAdd comments at any stage.

Comments are visible to all team members ensuring feedback is captured and centrally tracked!

3. Collaboration and Task Tracking

Reply to activity updates to get clarification or more detail.See recent activity and interact with team members as necessary.

3. Collaboration and Task Tracking

Reply to activity updates to get clarification or more detail.

Store assets of all types centrally with the content.

Store All Content Assets Centrally:

Stored with content, making assets easy to find during and after content development. Makes asset reuse easier!

3. Collaboration and Task Tracking

Assign and track tasks.

Brings order and accountability to content development chaos.

Set PrioritiesSet Due DatesSet StatusAssign Resources

3. Collaboration and Task Tracking

Log hours to:

See how long content development really takesBill customersTrack Total Cost of Ownership (TCO)Calculate Return On Investment (ROI) for content marketing activities.

Log Hours Spent at Each Stage

3. Collaboration and Task Tracking

Create content workflows to save time and keep content moving through each stage of your process.

4. Add Metadata

Add and Track Metadata for Content:

Metadata lives with the content and shows who the content was created for, and the audience it was designed to reach..

These map to your buyer personas!

Track content by campaign.

4. Add Metadata

Help your team keep content purpose straight during all stages of content development.Analyze results by topic and category to optimize future content for success..

4. Add MetadataHelps keep content focused and consistent through all stages of collaboration and development.Know where each piece of content fits in the buyers journey.

4. Add MetadataHelps identify content for use with future campaigns around these keywords.Validate and analyze keyword usage against SEO results and optimize for future content.

4. Add MetadataEveryone on the team will know where this content should live and the channels it will be promoted on.

Simplify publication and promotion and automate with workflows.

5. Process and Visibility OptimizationStatus and due datesPromotion datesRelationships to other content in process or promotionsVisualize and Validate Content Production

5. Process and Visibility OptimizationHuman and equipment resourcesWorkload and utilizationSkills and expertiseManage Resources

5. Process and Visibility OptimizationAdjust as campaign progressesEasily move assignments, dates, assets Maximize what works, jettison what doesn'tAdjust and Optimize In-Flight

5. Process and Visibility OptimizationData needed for reporting is centralizedAccess data for management and clients Easily find data for ad-hoc reportsEnable Better Reporting

5. Process and Visibility OptimizationKeep content production process under control in real-time.Ensure a content team can rapidly adjust to campaign changes.Provide real stress relief for a content development manager.The Only Way To

Are you using an Editorial Calendar? Is your content SEO optimized? Is your content process efficient? Sign up for a free Inbound Marketing Assessment and let us tell you. Learn more at http://bit.ly/2flkwro

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