media planning guide and editorial calendar

8/3/2019 Media Planning Guide and Editorial Calendar

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TAKER Operator www.tankeroperator.com

Media planning guide and editorial calendar2010

Ian Cochran,

Editor

Tel +44 207 510 4933

[email protected]

Melissa Skinner,

Ad sales manager

Tel +44 208 950 3323

[email protected]



Tanker Operator is the world’s leading and most widely read title about international tanker operations,

covering both technical / operational and commercial issues, for crude oil, products, chemical and gas tankers.

Edited by Ian Cochran, probably the world’s most experienced maritime journalist with over 40 years

experience, Tanker Operator tells the continuing story of the twists and turns of the tanker industry, such as

growth in Turkey and Singapore, new emissions legislation, approaches to piracy, tackling the crew shortage,

biofuel cargoes, a changing approach to demonstrating performance, and ever changing relationships with

the regulators.

Companies which have placed advertising space in Tanker Operator include shipping companies, shipmanagers,

equipment suppliers, service suppliers, flag registries, software companies and insurance companies.

Unlike many other trade magazines, we only send out printed copies to people who specifically request the

magazine, by filling in a form on our website; we also only send magazines to people who have requested it

within the past 3 years (and most of them much more recently than that), who are part of the tanker industry.

We think this is very important in maximising the value to our advertisers, because it ensures that our list is

continually being refreshed and up to date - and we are sending the magazine to people who actually want it

and understand English - and our magazine is treated as an invited guest when it arrives on people's desks,

not junkmail.

To get a feel for the seniority and purchasing power of our readers, and how we are constantly refreshing and

renewing our mailing list, see this list of 'new subscribers this week' which we publish in our e-mail newsletter.

These are people who have filled in the form on our website to explicity request to receive the magazine,unprompted by us.

The magazine's circulation is now 4,000 copies - including 2,000 print copies, and 2,000 copies sent

electronically to additional people. Apart from 200 copies sent as samples to advertisers, the entire circulation

is requested. Our circulation is independently verified by the Audit Bureau of Circulation (ABC).

TANKER Operator



Tanker Operator’s Review of the Year is published every March, with a review of the world’s top tanker

operators. It is intended to be kept on office desks during the year as a ready reference source by charterers

and tanker operators. We also encourage people to download it during the year, as a pdf, with links from our

e-mails and website.

TANKER Operator TANKER OPERATOR REVIEW OF THE YEAR



January/February Danish Report

Chemical/Product Tankers

Ship Registers (Flag States)

Tank Protection (Coatings etc)

Cargo Tank Services (Gauging)

Booking deadline: Jan 15 2010

Ad copy deadline: Jan 19 2010

Publication date: Jan 29 2010

March

US Report Singapore

Shipmanagement

Cargo Tank Services (Pumps)

Ballast Water Management

STS Transfer/Interface

Special supplement:

Tanker Operator Annual Review

Extra distribution: CMA March 22-24

Asia Pacific Maritime (Singapore)

March 24-26

Booking deadline: Feb 19 2010

Ad copy deadline: Feb 23 2010

Publication date: Mar 5 2010

April Middle East Gulf

Manning & Training

Classification Societies

Bunkering

Extra distribution: ITERTAKO Meeting (tbc)

Booking deadline: Mar 26 2010 Ad copy deadline: Mar 30 2010

Publication date: Apr 13 2010

May UK Report

Cargo Tank Services (Cleaning)

Electronic Chart Systems

Manoeuvring Systems

Condition Monitoring

Ship Finance

H&M Insurance

Booking deadline: Apr 23 2010

Ad copy deadline: Apr 27 2010

Publication date: May 7 2010

June Greek report

Emissions Control Systems

Fire Protection/Emergency Response

Posidonia Preview

Special supplement:

Shiprepair and Maintenance

Extra distribution: Posidonia June 7-11

Booking deadline: May 14 2010

Ad copy deadline: May 18 2010

Publication date: May 28 2010

August/September Germany Report

Third Party Shipmanagement

Cargo Tank Services (Gas Detection)

Commercial Operations

P&I

Ice Class Tankers

SMM Preview

Extra distribution:

SMM, Hamburg Sept 7-10

Booking deadline: Aug 2 2010

Ad copy deadline: Aug 5 2010

Publication date: Aug 19 2010

October Swedish Report

Auxiliary Propulsion Systems

Satellite Communications

Underwater Maintenance

Safety Systems

Booking deadline: Sep 17 2010

Ad copy deadline: Sep 21 2010

Publication date: Oct 1 2010

ovember/December

Norway Report Training Systems

Navaids

Cargo Tank Services (Cleaning)

Vapour Control

Bunkering

Booking deadline: ov 19 2010

Ad copy deadline: ov 23 2010

Publication date: Dec 3 2010

EDITORIAL CALENDAR 2010*

Tanker Operator will be distributed at a

variety of events throughout the year. For

example, during 2009 Tanker Operator was

distributed at the Intertanko Tokyo meeting,

Informa Maritime’s Helsinki Arctic Shipping

event, plus others. Event distributions will be

added to the above as they are agreed.

*Dates for 2010 have yet to be finalised

and are therefore subject to change



CIRCULATION BREAKDOWN

United States and

Canada

United Kingdom

India

Singapore

Greece

United States and

Canada

United Kingdom

India

Singapore

Greece

Norway

Middle East

Other Europe

Other Asia / Australasia

South America

Africa

Shipping company

Supplier

Charterer / oil company

Education

Finance / investment

Regulator

Others

Shipping company

Supplier


Education


Regulator

Others

Tanker shippingMarch 2008

A TANKER Operator publication

TTop 30 Top 30 Tanker Companiesanker Companies

Stealth MaritimeStealth Maritime

InsuranceInsurance CharteringChartering

ServicesServices

Tanker shippingreviewreview

TANKER Operator Requested copies

5%4%4%

7%

7%

31%

41%

United States and Canada

United Kingdom

India

Singapore

Greece

Norway

Middle East

Other Europe

Other Asia / Australasia

South America

Africa

Shipping company

Supplier


Education


Regulator

Other

13%

11%

9%6%

3%4%

17%

31%

3% 4%

18%

Tanker Operator’s circulation

(print + electronic) is around4,000, with copies going to

company executives, captains,

students, consultants, chief

officers, superintendents,

operations managers, chief

engineers, technical managers,

surveyors, shipbrokers, fleetmanagers, chartering

managers, naval architects,

port captains, CFOs, safety

officers, crew managers.



RATES

Double page spread:

£2,420

Full page:

£1,980

Half page:

£1,100

Quarter page:

£800

DIMENSIONS

Height x width

Bleed size 303 x 426mm

Trim size 297 x 420mm

Type area 277 x 400mm

Bleed size 303 x 216mm

Trim size 297 x 210mm


Landscape:


Portrait:


Landscape:


Portrait:Type area 139 x 93mm

MAGAZINE - OPTIONS AND MATERIAL SPECIFICATIONS

The magazine is A4 and full colour throughout.

TANKER OperatorPreferred file formats

PDF, Acrobat 3.0, 4.0, 5.0

& 6.0, CMYK. 300 dpi

JPEG, CMYK. 300 dpiTIFF, CMYK. 300 dpi

EPS, CMYK. 300 dpi

CD-ROM

Please send CD-ROM to

Vivian Chee

128 Southfield RoadLondon W4 1AY

United Kingdom

E-mail

E-mail advertising copy

to Vivian Chee,

[email protected]

if attachment is no larger than 20Mb

FTP site

For large files, please use :

FTP name: ftp.doag.net

Username: fryebl476

Password: stuar942

Put files in the folder marked“www” and inform Vivian Chee

at [email protected] for

retrieval

Publisher: Karl Jeffery

Tanker Operator Ltd

213 Marsh Wall

London E14 9FJ

UK

Tel: +44 (0)20 7510 4935

Fax: +44 (0)20 7510 2344



As well as advertising in our magazine, we can offer advertising on our

website, newsletter and online social network.

In the newsletter, we can offer a large banner advert (350 x 150) which appears

right at the top, beneath our logo but before the news, which links directly to

your website. We can also offer small banner adverts (180 x 60) at the side.

On our website, we can offer a large banner advert (468 x 60) across the top of

our home page and small banner adverts (180x60) at the side. The same advert

will also appear whenever anyone reads a full news story, and on many other

pages of the site.

E-mail and website banner adverts often work best when you give people

strong reasons, in the banner, to click – for example, you might have an

interesting new game, tool, or other content on your website which they might

be interested in.

ONLINE OPTIONS

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