time to be creative. our 2020 editorial calendar is here,€¦ · time to be creative. our 2020...

Prepare for the year ahead and give your team enough

time to be creative. Our 2020 editorial calendar is here,

a yearlong guide to planning your brand content. Have

your yearly goals in place? Already know the type of

content you want to create? Let our calendar be a guide

for you to stay organized, keep your target audience

engaged and overall be strategic when it comes to your

content planning.

HOW TO USE THIS GUIDE

● Don’t get overzealous. Only schedule the amount of content your

resources allow.

● Not all dates will be relevant for your audience. Pick and choose

the events that make the most sense for your brand and

audience. Once you do, create content around those. Don’t

try and hit every event on this calendar.

● It’s good to plan the full year in advance but remember to check

in quarterly to make any adjustments.

EDITORIAL CALENDAR PLANNING TIPS

● Research key media outlets: Many outlets share their editorial

calendars which makes it easy for you to find opportunities to

pitch your brand’s story.

● Target the right opportunities: Look for the perfect fit based on

story ideas and angles listed in the editorial calendar.

● Plan ahead: Deadlines will vary per outlet. Do your research and

plan according to your targeted outlet.

● Be prepared: Knowing ahead of time what journalists’ pitching

preferences are and types of topics they cover will help you

ensure your pitch is well-received.

Copyright © 2018 Cision Ltd. All Rights Reserved.

JAN2020New Year’s Day

National Science Fiction Day

National Bagel Day

National Popcorn Day Martin Luther King Day National Pie Day Chinese New Year

National Bubble Wrap Appreciation Day

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

THIS MONTH ● New Year’s Day (1)

● CES (7 - 10)

● Martin Luther King Day (20)

● Chinese New Year (25)

NEXT MONTH ● African American / Black History Month

● NFL Superbowl LIV (2)

● New York Fashion Week (6 - 13)

● Valentine’s Day (14)

● National Falg Day of Canada (15)

● President’s Day (17)

Consumer Electronics Show (7 - 10)

PR TIP Don’t count social media out. Social media can help public relations professionalsmeet their goals.


FEB2020

Superbowl LIVGroundhog Day

Carnaval de Quebec Starts

National Pizza Day

Lincoln’s Birthday Valentine’s DayNational Flag

of Canada Day

Carnaval de Quebec Ends Presidents’ Day

Washington’s BirthdayNational Margarita Day

Mardi GrasInternational Wa� e Day Ash Wednesday Leap Day


26 27 28 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

● African American / Black History Month

● NFL Superbowl LIV (2)

● Groundhog Day (2)

● New York Fashion Week (6 - 13)

● Carnaval de Quebec, Canada (7 - 16)

● Valentine’s Day (14)

● National Flag of Canada Day (15)

● Presidents’ Day (17)

● Ash Wednesday (26)

● Leap Day (29)

NEXT MONTH ● National Women’s History Month

● Irish-American Heritage Month

● National Deaf History Month

(March 13 - April 15)

● Saint David’s Day, Canada (1)

● St. Patrick’s Day (17)

● Eid Al-Fitr (24)

New York Fashion Week (6 - 13)

PR TIP The foundation of PR is the people. Don’t forget those connections.


MAR2020Saint David’s Day

(Canada)

Purim (Canada)

Saint Patrick’s Day First Day of Spring

Eid Al-Fitr International Wa� e Day

NAIAS Auto Show

CES Show

Fashion Week

Haunnakah

Canadian Exhibition

Toronto Film Festival

Fashion Week

Haunnakah


1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31 1 2 3 4

THIS MONTH ● National Women’s History Month

● Irish-American Heritage Month

● National Deaf History Month


● Saint David’s Day, Canada (1)

● Purim, Canada (10)

● St. Patrick’s Day (17)

● Eid Al-Fitr (24)

NEXT MONTH ● National Deaf History Month


● April Fools’ Day (1)

● Easter Sunday (12)

● Tax Day (15)

● Ramadan Starts (24)

PR TIP Personalize your subject line when pitching to journalists.


APR2020April Fools’ Day

National Empanada Day Good Friday

Easter SundayNational Grilled Cheese

Sandwich Day Easter Monday (Canada) Tax DayLast Day of Passover

(Canada)

Ramadan Starts


29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 1 2

THIS MONTH ● National Deaf History Month


● April Fool’s Day (1)

● Good Friday (10)

● Easter Sunday (12)

● Easter Monday, Canada (13)

● Tax Day (15)

● Last Day of Passover, Canada (16)

● Ramadan Starts (24)

NEXT MONTH ● Asian Pacific American Heritage

● Jewish American Heritage Month

● Cinco De Mayo (5)

● Mother’s Day (10)

● Memorial Day (25)

PR TIP Make your press release stand out by adding visual elements.


MAY2020Kentucky Derby

Cinco De Mayo National Day of Prayer

Mother’s Day National Mimosa Day

Victoria Day (Canada)

Memorial DayNational Wine Day National Hamburger Day


26 27 28 29 30 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6

THIS MONTH ● Asian Pacific American Heritage

● Jewish American Heritage Month

● Cinco De Mayo (5)

● Mother’s Day (10)

● Victoria Day, Canada (18)

● Memorial Day (25)

NEXT MONTH ● Pride Month

● Juneteenth (19)

● Father’s Day (21)

● National Indigenous Peoples

Day, Canada (21)

PR TIP Avoid having tunnel vision. Don’t forget who your target market is and how to reach them.


JUN2020National Cheese Day

National Donut Day

International Picnic Day Juneteenth First Day of Summer

Father’s DayNational Smoothie Day

National Indigenous Peoples Day (Canada)

National Strawberry Parfait Day


31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 1 2 3 4

THIS MONTH ● Pride Month

● Juneteenth (19)

● Father’s Day (21)

● National Indigenous Peoples

Day, Canada (21)

NEXT MONTH ● Independence Day (4)

PR TIP Make sure your social media management team has mastered your brand’s voice.


JUL2020Canada Day

Calgary Stampede Begins (Canada) Independence Day

Calgary StampedeEnds (Canada)

National Mac &Cheese Day World Emoji Day

National Hot Dog Day National Ice Cream Day National Tequila Day

National Scotch Day


28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

THIS MONTH ● Canada Day (1)

● Calgary Stampede, Canada (3 - 12)

● Independence Day (4)

NEXT MONTH ● Civic / Provincial Day, Canada (3)

● North American International Auto

Show (6 - 20)

● National Women’s Day (9)

● Islamic New Year (30)

PR TIP Stay organized by utilizing a content calendar. Map out press release schedules, social campaigns and blog posts.


AUG2020

International Beer DayCivic/Provincial Day

(Canada)National Chocolate Chip

Cookie Day

National Women’s Day

National RollerCoaster Day Islamic New Year

Islamic New YearNational Lemonade Day

National Wa� e Day National Red Wine Day


26 27 28 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31 1 2 3 4 5

THIS MONTH ● Civic / Provincial Day, Canada (3)

● North American International Auto

Show (6 - 20)

● National Women’s Day (9)

● Islamic New Year (19 - 20)

NEXT MONTH ● National Hispanic-Latino Heritage Month

(Sept. 15 - Oct. 15)

● Labor Day (7)

● World Suicide Prevention Day (10)

● National Voter Registration Day (24)

North American International Auto Show (6 - 20)



PR TIP Identify what piece of news is newsworthy.


SEP2020

Labor DayWorld Suicide Prevention Day Patriot Day

Rosh HashanahRosh Hashanah

Talk Like a Pirate Day

Rosh Hashanah

First Day of AutumnNational Voter

Registration DayNational Comic

Book Day

Yom Kippur Yom Kippur


30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 1 2 3

THIS MONTH ● National Hispanic-Latino Heritage Month

(Sept. 15 - Oct. 15)

● Labor Day (7)

● World Suicide Prevention Day (10)

● Rosh Hashanah (Jewish New Year Sept

18-20)

● Yom Kippur (Sept 27-28)

NEXT MONTH ● National Hispanic-Latino Heritage Month

(Sept. 15-Oct. 15)

● Global Diversity Awareness Month

● First Day of Sukkot, Canada (3)

● Indigenous People’s Day (12)

● Thanksgiving Day, Canada (12)

● Halloween (31)

PR TIP Don’t use ALL CAPS or multiple exclamation marks within your subject line or body when email pitching.


OCT2020International Co� ee Day First Day of Sukkot

National Taco Day

Indigenous Peoples’ DayThanksgiving Day

(Canada)

Halloween


27 28 29 30 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

THIS MONTH ● National Hispanic-Latino Heritage Month

(Sept. 15-Oct. 15)

● Global Diversity Awareness Month

● International Coffee Day (1)

● First Day of Sukkot, Canada (3)

● National Taco Day (4)

● Indigenous Peoples’ Day (12)

● Thanksgiving Day, Canada (12)

● Halloween (31)

NEXT MONTH ● National American Indian Heritage Month

● Veterans Day (11)

● Diwali/Deepavali (14)

● Thanksgiving (25)

● Black Friday (26)

● Cyber Monday (30)

PR TIP Be proactive, not reactive. Make sure your team is able to represent your company in and out of a crisis.


NOV2020Daylight Savings

Time EndsAll Saints’ Day (Canada) All Souls’ Day (Canada) Election Day (US) International Bacon Day

Veterans DayRemembrance Day

(Canada) Diwali / Deepavali

Thanksgiving Day Black Friday

Cyber Monday


1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 1 2 3 4 5

THIS MONTH ● National American Indian Heritage Month

● Daylight Savings Time Ends (1)

● Election Day (3rd)

● Veterans Day (11)

● Remembrance Day, Canada (11)

● Diwali/Deepavali (14)

● Thanksgiving (25)

● Black Friday (26)

● Cyber Monday (30)

NEXT MONTH ● Anniversary of the Statue of

Westminister, Canada (11)

● Hanukkah (10 - 18)

● Christmas Day (25)

● Boxing Day (26)

● New Year’s Eve (31)

PR TIP Don’t bite off more than you can chew. Carefully assess what your brand needsspecifically.


DEC2020National Cookie Day

Pearl Harbor Remembrance Day

Anniversary of the Statue of Westminster

(Canada)National Gingerbread

House Day

First Day of Winter Christmas Eve Christmas Boxing Day

National Bacon Day New Year’s Eve


29 30 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

THIS MONTH ● Anniversary of the Statue of

Westminster, Canada (11)

● Hanukkah (10 - 18)

● National Gingerbread House Day (12)

● Christmas Day (25)

● Boxing Day (26)

● New Year’s Eve (31)

NEXT MONTH ● New Year’s Day (1)

● Martin Luther King Day (18)

Hanukkah (10 - 18)

Hanukkah (10 - 18)

PR TIP Try to tell a story through data. Find a compelling narrative your target audience will resonate with.

time to be creative. our 2020 editorial calendar is here,€¦ · time to be creative. our 2020...

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