5 Reasons Why We should use email and digital marketing for business?

The internet community, with the advent and advancement of web, We can share lives and

thoughts, buy and sell, make business partners or allies located worldwide and many more things

which were unthinkable few decades ago. Maintaining a website or email exposes a business to the

world crowd.

The best part is that if you can allure people into a free registration with your website, you can get a

valuable list of potential leads or customers, who if exposed to the right kind of products can turn

into a long term customers of the business. Keeping an email option within a website is very

important. Email marketing is steadily growing into a popular choice because of the following

reasons:

1. It is incredibly cheap: Email marketing software is very cost effective. In fact, some

companies allow free download if your contact list is less than 2000. As your business

expands, the flexibility of this software can also be enhanced by moving into a paid version.

2. A personalized method of maintaining customer relations: Customers require and prefer

personal attentions if they stumble on any aspect of their shopping. For example, they might

need help with product description, delivery and other issues. It might be present in the

website, but a personal care has a long run in maintaining or achieving long-term customers.

A satisfied customer and his recommendation have a larger impact on convincing and

creating other customers.

3. Can be customized easily: A variety of templates can be found which can be used in Email

designing. Different customers have different needs and preference.

4. Has a longer shelf life than social media: An email will remain in the Inbox unless opened or

deleted. A web page in social websites like Facebook or Twitter is easily sunk to the bottom

of the page depending on the number or threads or discussions issued by the organization

and the number of responses to those topics.

A personal one to one letter is preferred by many customer rather than writing in an open forum

or in social networking websites. Although this is an era of sharing lives, yet privacy matters.

People sometimes do not wish to share the product he or she is buying.

The marketers look at what is mostly viewed, for how long and how often. The internet is the

channel used often and it is associated with digital marketing. The other associated channels

are very important. These channels help you to know the customers, communicate with them

when they are more receptive. You should understand customer expectations and preferences

in all channels. For example social media, mobile, web, and direct mail .Marketers can use

this information to anticipate and build consistency. The more you understand about the

customers’ preferences and behavior the more you will engage and attract their attention.

Advantages 5.